In the past ten years, Fuzhou has continued to promote consumption transformation and upgrading to stimulate urban vitality

Fuzhou Vientiane City. Reporter Chi Yuan Photo

This is a bustling shopping mall with consumption transformation and upgrading, and a stronger fireworks on earth, "one dragon" for eating, drinking, and fun;

This is a Fuzhou with a consumer potential and "purchasing" the happiness of life -"Huiju Rongcheng" to promote consumption activities to continue to release consumption potential; one minute of clock to make the people's life circle stronger and stronger; The iterative development of the pattern brings a high -quality life ...

In the city, the city is prosperous. Since the 18th National Congress of the Communist Party of China, Fuzhou has firmly implemented the strategy of expanding domestic demand, with the cultivation of the construction of international consumer center cities, continued to build a multi -level characteristic business district system, cultivated and innovated and diversified consumption models, renewed community business, and was high quality economy. Develop a strong "consumption" kinetic energy. In the past ten years, the consumer market in Fuzhou has emerged and stimulated in Bayin.

New consumption on the business district will be upgraded again

Ten years of change, ten years legend. The shopping center has accelerated, and major business districts have blossomed. The landmarks such as Cangshan Wanda Plaza, East Second Ring Road Taihe Plaza, Fuzhou Vientiane City and other places witnessed the gorgeous butterfly changes in Fuzhou. Deeper recognition.

Opening the chapter of history, under the strategic planning of "entering the east to the south, along the river to the sea", the Fuzhou business district expanded from a single center pattern to the whole city into a multi -central pattern.

In 2013, the first phase of Fuzhou Suning Plaza opened, leading the rise of Su Wanbao's business district;

In 2015, 1.5 million square meters of commercial aircraft carriers Dongfang Plaza opened, and the number of passenger flows throughout the day was up to 250,000;

In 2017, the first phase of the "Super Department Store" Dongbai Center appeared in Dongjiekou business district;

In 2022, Fuzhou Vientiane City opened to bring together international luxury brands and build a city -heavy luxury flagship business;

In 2022, Fuzhou successively introduced leading commercial complexes such as SM and Kerry, and the "circle of friends" of business services continued to expand;

Native

Looking at the current business map of Fuzhou, Dongjiekou Business District, East Second Ring Road Commercial District, Su Wanbao Commercial District, Straits Financial Street Commercial District and other "leading coquettish". In the past ten years, the major commercial complexes have sprung up in the city like a rain.

According to statistics from the Municipal Commerce Bureau, as of now, there are more than 10 commercial complexes in more than 10 commercial districts in the city. There are nearly 250 large commercial facilities within the city area, with a total area of ​​over 14 million square meters. It is also the lead in China.

The significance of the business district lies not only in the past, but also the future.

Fuzhou is vigorously cultivating and constructing an international consumer center city. In the process of the business district, the business district is committed to the heavy responsibility: Dongjiekou Commercial District will target the internationally renowned business district to enhance the creation of the "International City Conference Living Room"; The key business districts of the central urban areas such as He, Taijiangbao, and Cangshan Pu Shang Aegene Sea will create a national demonstration business district; Fuzhou Vantanic City, Minhou Yongjia Tiandi, High -tech Zone Zhengrong Fortune Center, Fuqing Wanda Plaza and other emerging business districts will develop. Give up and create a provincial -level demonstration business district; "Heart of Minjiang" will also become a world -class landmark business district ...

Fuzhou is building a multi -level characteristic business district system in "wonderful hands", and the prosperity of a city is constantly condensing on this hot soil.

Mode often iterates the format for more diversion

In the past ten years, with the steady growth of income, the effective supply has continued to increase, and a series of consumer policies have been effective, the consumption of residents will galloping on the road of quality improvement and upgrading. The new model and new format are in the ascendant.

From the data released by the Fuzhou Investigation Team of the National Bureau of Statistics, we can see that the confidence of the pursuit of a good life is getting more and more: the per capita disposable income of urban residents has increased from 29399 yuan in 2012 to 53,421 yuan in 2021. As the pockets are getting drums, the consumption concept of citizens is constantly changing. Fashionable and experiential consumption methods are gradually becoming mainstream. New formats such as "first store economy" and "night economy" are booming. The development of urban economy has the same frequency of resonance, and the hot wind of "consumption upgrade" blows through the land of Rongcheng.

Not long ago, the first store of the Italian coffee brand Lavasa Fu opened in Taihe Plaza in the East Second Ring Road, adding another unique Kleinan to Fuzhou ... For ten years, Fuzhou's "first store economy" has continued to make efforts to use the new format The new experience creates a trendy and fashionable place. In the first half of this year, more than a hundred brands landed in Fuzhou.

Build a demonstration district of 15 municipal -level night economy experience, build the nation's well -known "Night Fuzhou, Happy City" night economy brand, selected as the "top ten cities in the night economy" in China ... "Night Economy", which is hidden under the night of the city, continues to show The booming trend, Fuzhou City's vitality index continues to improve.

With the continuous upgrading of the consumer market, new experience consumption scenes such as script killing and the escape of the secret room have become a new choice for young people in Fuzhou; the trend of niche consumption such as blind boxes and hand -made niche has also entered the public vision. The emergence of these new models of consumption formats not only bring residents to enrich consumer experience, but also help the city's consumer structure continuously optimized and upgraded.

Expanding consumption is not only an important driving force for economic development, but also a strategic base point for building a new development pattern. In order to stimulate the new motivation for consumption and let everyone "buy" to live a sense of happiness, "Huiju Rongcheng" promotes consumer brands to continue to start. As of the first half of this year, a total of nearly 20,000 online and offline consumer activities have been carried out. Various consumer vouchers exceeded 1.5 billion yuan, driving nearly 17 billion yuan. Convenience and benefit the people to "circle" out of happiness

Consumption not only goes out to shop, but also at home.

"You can go to the farmers' market in 10 minutes to buy vegetables. There are also clinics downstairs. You can see it in a cold and take a few more steps. At the doorstep, the basic life needs can be met." Wu Minfang is very satisfied with convenience.

In the past ten years, Fuzhou anchor the "capillaries" that can open up the economic microcirculation, and make efforts from the community's commercial level to create a service environment that makes residents convenient and rest assured. Brand chain convenience stores settled in the community, established an efficient distribution system, and gradually expanded to convenient service projects such as catering, express delivery, housekeeping services, and WIFI; Community business allows convenience to come to the heart ... Starting from home, walking does not exceed 15 minutes, all living needs such as leisure, health, social networking, entertainment are all met, and happiness "tentacles".

Last year, with the opportunity to be selected as the first batch of cities in the country, the pilot of the people's life circle was the first batch of pilot people in the people. Fuzhou created the first 11 pilot communities of the 11th people's life circles. This year, the city added 22 pilot communities to create a "happy circle" at the door. Within the radiation radius range, the supporting and breakfast project of supermarkets, convenience stores, "home door" breakfast project stands. Water produces freshness, daily daily catering, and hairdressing and other basic guarantees. Meet the needs of young people's fashion consumption ...

Everbright, the incident increased. In the future, Fuzhou will continue to give priority to the formats of the formats of all -in -one, excellent, and strong matching the basic consumer demand format, guide enterprises to develop a new format for more than 80%of communities in communities in the city's built -up zone by the end of 2025 by the end of 2025 by the end of 2025 by the end of 2025. Realize the coverage of "one -minute clock". (Reporter Yan Xin Correspondent Rong Shangxuan)

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