OFO Xiaolong Car Public Account Failure Border Two Two Two Crossing Causes how to break the bicycle sharing on the loss line?

Volkswagen · Poster Journalist Zhu Xiaochong Jinan Report

Recently, the news of the OFO public account sending the edge tweet rushed to the hot search list of the social platform, allowing the long -awaited OFO Xiaoshuang car to return to the public vision again. According to the screenshot of the Internet, the title of these tweets was more title. It is a title party gossip article involving various artists, and the reading volume of each article is 100,000+.

Subsequently, the reporter searched for the public account of the OFO Xiaoshuang on the WeChat platform and found that a large number of WeChat public accounts containing "OFO Xiaolong Car" were displayed normally, including "ofo Xiaolong Car", "ofo Xiaolong Car Beijing", "ofo", "ofo" Little yellow car Shanghai "and so on. Among them, the account authentication of the "OFO Xiaoshuang" is Xining Rotating Excisitation Trading Co., Ltd., and most of the remaining accounts are Beijing Bykrock Technology Co., Ltd.

According to industrial and commercial information, Xining Rotating Extension Trading Co., Ltd. is a wholly -owned subsidiary of Beijing Baikkke Technology Co., Ltd., and Beijing Bykkkeke is the parent company of OFO Xiaoshuang. It can be sure that these public accounts are indeed ofo small Yellow car's official account. However, after inquiries, the reporter found that many tweets on the relevant account no longer exist. At present, articles that can be viewed normally. The push time is August 26, 2021, and these articles are still the gossip title party, and there are many articles in the article, and there are many articles in the article. There are advertisements for selling lessons.

This time, because of the public account, the edge of tweets appeared on the hot search. Many netizens expressed disgusting and proposed that I hope of the small yellow car to look at the consumer requirements and refund the deposit as soon as possible. Several netizens said that it has been four years since applying for a refund of OFO small yellow car deposit, but so far I have not received a penalty deposit that the operator refunded. Netizens also said that they had tried to call for the customer service phone of OFO Xiaolong.

The dilemma of the bike sharing business model is to be solved

In the "Internet+" background, the shared bicycles born of the "last mile" have been solved, but they have been deeply trapped in the quagmire of losses. From the previous Mobike and the OFO small yellow car melon market, to now the three -pointer of Harbin bicycles, Didi green oranges, and Meituan bicycles, the size of the three platforms has always been a spiral growth, and the customer group is relatively stable. The platform active user data can be seen that the small program channels are in the market with 41.67 million active users, while the APP channel Harbin bicycle has 34.44 million active users, occupying the top of the user scale.

On August 10, Meituan bicycles announced that the discount price of the uninterrupted card of the bicycle will be adjusted by the 7 -day card from 10 yuan to 15 yuan; the 30 -day card is adjusted from 25 yuan to 35 yuan; the 90 -day card is adjusted by 60 yuan to adjust from 60 yuan. It is 90 yuan. As early as January this year, the price after the price adjustment of the bicycle was consistent with the Meituan. Didi's green orange bicycles have not been adjusted, so the current 7 -day, 30 -day and 90 -day cycling cards are still 10 yuan, 25 yuan, and 75 yuan, which is slightly lower than the previous two.

Behind the multiple price increases of bicycles, in fact, it reflects the dilemma of the sharing economy falling into the dilemma and lacks sustainable business models. The prospectus of the Haruka bicycle shows that it has been losing money since 2018, with an annual loss of up to 2 billion; Meituan bicycles have a cumulative loss of nearly 5 billion yuan from 2018 to 2020; Among the "other businesses" with a loss of 30 billion.

Some people in the industry pointed out that the business cost of shared bicycles mainly includes the cost of operation and maintenance personnel, the cost of depreciation of the vehicle, the lease of the warehouse, and the cost of IT. Essence As for the price adjustment, it is more like a platform for the platform and the user: Will the price increase cause the user to lose? How much should you brake in time? After multiple rounds of games, they finally found the right boundary between the two sides.

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