Catering boss trapped in the lease

How many restaurants have not been knocked down repeatedly, they have not been defeated by the brutal industry competition, and they have not been relegated by the surging consumption, but they fell under the notice of lease in the landlord.

This article was first created by the Red Meal Network (ID: hongcan18), author: He Peiling.

Renting is the deepest pain of the current catering people.

For restaurants, this is a hard cost that can be paid normally regardless of whether it is open or making money. What's even more scary is that in recent years, even if the epidemic revenue is generally reduced, this "hard cost" has only increased.

△ Picture source: Photo.com

For most of the small and medium -sized catering that do not have the advantage of scale nor bargaining, high rent is becoming the last straw that overwhelms the camel.

As soon as the Shanghai epidemic was over, the landlord informed me to rent

Li Qing runs a small restaurant at the entrance of a community in Shanghai, which has been operating for five or six years. This year, the Shanghai epidemic continued from March to June. After unblocking on June 1, it was still not allowed to eat. It was not until the beginning of July that some old customers gradually ushered in. Seeing the business slowly recovered, Li Qing still had the idea of ​​turning around the shop.

Why do you have such an idea? Li Qing said that the landlord began to raise rent just after the business had recovered in July.

Li Qing's shop's previous rent was 6,500 yuan per month. During this year's Shanghai epidemic, he negotiated with the landlord many times and hoped that he would be exempt from rent, but the landlord had never agreed. When the rent was to be paid in July, the landlord told Li Qing that it could be exempt for one month, but at the same time, it also proposed that the future rent will increase from 6,500 yuan to 7,700 yuan.

Li Qing was in a hurry at the time, and quickly said that he would not demand to reduce it, and only hoped to keep the original rent of 6,500 yuan/month.

But the landlord refused on the spot and stated that if Li Qing could not accept it, he could refund the lease. At the same time, he also emphasized that as long as Li Qing retired, he would hung the store out to rent, and when Li Qing wanted to rent, he had to rent it at a new price of 8,000 yuan.

Li Qing was in a dilemma, and then did not do it, nor was it.

If you do it, you have to pay immediately, and you have to pay a 3 -month rent at a time. However, from March to early July this year, the business in the store has not been very good. On average, it has an average income of about 600 yuan per day.

Don't continue to do, how can the family's life be maintained? Li Qing and his wife are in their 50s. It is difficult to find a job outside. The only son of the husband and wife is 24 years old. He works in Shanghai, but his work is not stable. He has an elderly parent in his hometown. shop.

On the day when the landlord informed the rental rent, the Li Qing couple sat in the empty shop for a long time.

In the end, the couple still decided: gamble again.

The couple borrowed some money with their relatives and friends, and a little deposit at hand finally put on the rent. In the end, Li Qing paid the landlord for 7, 8, and 9 months, for a total of 23,100 yuan.

Li Qing said: "Facing the ruthless rental of the landlord, angry, sad, but always going, now I can only want to go forward."

I have to pay 200 yuan when I open my eyes. I wake me up every day.

In 2021, Yuzhu and her husband rented a 20 -square -meter street shop for breakfast business in Suzhou. This year, a new breakfast shop was opened on the street, and the passenger flow of her stores had been diverted a lot. In addition, the impact of the epidemic, the willingness of consumers to consume a lot, and the store's revenue pressure doubled.

The Yuzhu couple started to run a breakfast shop in the early early greedy black, while taking care of her daughter under the age of 5. After entering June, the daytime duration was longer. Go back to my hometown and let my parents take care of it.

Then, during the breakfast period, the Yuzhu couple sold noodles, and they sold the rice at noon and evening. Although the operation has been extended to the whole day, sometimes the revenue of the whole day is still not enough to pay the rent on the day.

Last month, the landlord informed the Yuzhu couple that the monthly rent rose from 5,100 yuan to 6,000 yuan from July. No longer have to worry about won't worry about getting up in the morning. Every day there are rents to wake yourself up, getting up earlier than chickens.

Right now, in order to save costs, Yuzhu will turn off the air conditioner when there is no customer in the store, and occasionally the lights will not be turned on. This summer, the Yangtze River Delta region is extremely hot, and the temperature has reached 40 degrees for many days. The weather is stuffy and the passenger flow is scarce. The couple involuntarily irritable, sometimes even quarreled in the store, and the business in the store seems to be getting worse and worse. Essence

Yuzhu also thought about it, or count the rents of the store. However, nearly 50,000 yuan in the store had been invested in the early stage, and nearly 50,000 to buy equipment, decoration, etc., and the capital invested has not earned back. And at present, the entire market is not good, and it is difficult for the store to rent out. It may mean that more than half of the money that had been smashed in before is to be drifted.

Thinking about it, Yuzhu still decided to continue gritting his teeth.

"My husband always quarreled with me from time to time. He said that he should not open a restaurant at first, and you should enter the factory to work, but I think that the catering market is not good. It is temporary. People always have to eat. The heavy cost pressure of rent is really not big anymore! "Yu Zhu said.

For a sigh of relief with the landlord, I turned off the restaurant that had been in operation for 15 years

Zhang Feng opened a restaurant in Shandong and has been operating for fifteen years so far. Earlier this year, because of the sharp decline in passenger flow, he begged the landlord to reduce the rent. In fact, I did not expect a lot of reduction, I just hope to reduce two or three thousand yuan on the basis of more than 30,000 yuan, which is a bit comfortable.

But I did not expect that the landlord resolutely disagreed, which made Zhang Feng feel discouraged. Thinking of the rents of this store for more than ten years, the rent has not been low, and the business in the store before the epidemic was hot. At that time, the landlord said that he had never repaid the price. Now that the business is not good, I have difficulty, but the landlord refuses to take a step back.

In the anger, Zhang Feng called a few friends, pulled all the equipment and other equipment in the shop, and closed the door directly.

The landlord did not expect Zhang Feng to be so decisive. Later, he took the initiative to contact Zhang Feng, claiming that he would reduce the rent of 12,000 yuan, but Zhang Feng did not agree.

It didn't take long for Zhang Feng to rent a new shop at a location of about 100 meters apart in the original hotel. The rent was 56,000 yuan less than before. After re -opening, although Zhang Feng's restaurant business could not be recovered before the epidemic, he was reluctant.

At present, the restaurant store that Zhang Feng originally rented out has not found the next tenant. Zhang Feng said that he would bet on this breath.

Conclusion

The rent has always been "unbearable" for catering people. In the special period of prevention and control of the epidemic, most of the revenue of meals and beverages decreased sharply, and the pressure on the rent faced by the catering owner continued to increase.

Many people in the industry bluntly said to the Red Dining Network. For the catering industry, the rent problem is indeed very severe, but this is a close problem. Dining people are difficult to survive, and the landlords have suffering and freedom, and it is not easy for anyone.

Most small and medium -sized catering people are most likely to encounter. They can not enjoy policy benefits, nor can they encounter "good landlords in China". Once they encounter the case where the food and granules are not harvested, the rent is likely to become crushed. Their "last straw".

If you are magnified, the landlord and tenants are coexistence and coexistence. The rent problem can be regarded as a game and balance of long -term interests and short -term interests of the two. How to choose? How to choose? All in one thought.

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