Create a "small Bund"!Huizhou intends to restart the "Dongjiang Tour" project ...

After the beginning of autumn, the evening breeze added a little coolness. Standing on the side of the East River, the heat was quickly dispersed, the wind passed by, leisurely and comfortable ... For thousands of years, Huizhou has been born along the river, accompanied by the river, the Dongjiang water and its tributary chide The Xizhi River and Longjiang River woven the dense water network in the territory and also opened the history of inland shipping.

As the land traffic network ushered in the development, the Dongjiang route gradually declined, and it was ending in 1998. However, through the remaining historical traces, many Huizhou people have some reveries and expectations for Dongjiang Shipping.

Recently, on the "AI Huizhou" smart cultural tourism service platform led by the Propaganda Department of the Huizhou Municipal Party Committee and the Internet Information Office of the Municipal Party Committee, a "Huizhou Dongjiang Tour Project Questionnaire" has attracted widespread attention from citizens. The reporter from Yangcheng Evening News learned that Huizhou officially opened the Dongjiang tour project in 2009, but has been suspended for many years for various reasons.

In order to show the image of the city and enrich the leisure life of the citizens, Huizhou Industrial Investment Group Co., Ltd. plans to re -open the Dongjiang Tour Project. During the 4 days of the questionnaire, a total of 2866 valid questionnaires were received. More than half of the citizens expressed that they supported the restart of the Dongjiang tour project. The main reason for the support was three: one is that Dongjiang Tour is conducive to showing the image of Huizhou. It is conducive to enriching the citizens' leisure life, and the third is to enrich family parent -child activities.

So, what are the specific attitudes of citizens 'restart on the Dongjiang Journey project, and what changes will they bring to the economic and citizens' lives of Huizhou after the project restart? What is the role of the establishment of a national night culture and tourism consumption agglomeration area for the establishment of Shuidong Street?

The "Dongjiang Tour" ship is parked on the shore, and the surrounding lights are bright

More than 50 % of citizens support restart

Not far from the intersection of Dongjiang and Xizhijiang, a white ship with "Dongjiang Tour" printed on the sideways stopped on the shore quietly. The evening wind was light, and the boat swayed gently with the wind. It seemed that the citizens of Huizhou were enjoying the night on the boat, talking with the moon, the pillow of water, comfortable and comfortable.

According to historical records, Dongjiang has already existed in the ancient times. Tourists generally board the ship from Dongxinqiao Wharf, pass the Wudi Bridge of the Song Dynasty to Dongjiang, and go to Boluo at night. , Appreciate the night scene.

Later, Huizhou City built Dongjiang Tour as an important tourist project in the city. It opened in 2009. There are two cruise ships of "Dongjiang No. 1" and "Dongjiang No. 2". The Shuimen Bridge, the Xizhijiang Bridge, and the East Lake Garden are returned to the Jinshan Bridge. The terminal is about 20 kilometers and the time is about 60 minutes. You can enjoy most of the night scene projects in Huizhou all the way.

However, due to the gradual improvement of the land traffic system, the Huizhou Dongjiang Tour project was suspended, and the above ships have also stopped at the river since then, occasionally appearing in the citizens' albums. Since the renovation of Shuidong Street, the economic format at night has continued to be enriched, the flow of people has gradually increased, and the public's attention and voices of Dongjiang Tour have become higher and higher.

From the data point of view, the support of the Dongjiang Tour project reached 56.8%, and only 0.17%of the citizens expressed their opposition. The remaining 43.02%had an indifferent attitude.

According to the questionnaire, 47.87%of the 2866 citizens have experienced Dongjiang Tour. As one of them, Mr. Wang, a citizen, told reporters that when the entertainment projects in Huizhou urban areas are not rich, Dongjiang Journey and West Lake rowing is Huizhou people entertaining hospitality. The two major options of foreign relatives and friends, "Sitting on the boat, Jiangfeng blowing on his face, watching the landscape on both sides of the strait, very comfortable." Mr. Wang said.

According to data, 83.25%of the citizens, like Mr. Wang, believed that when the Dongjiang Tour Project restarted, when relatives and friends from other places came to Huizhou to play, they could lead them to board the ship to experience the local customs and customs. In addition, 70.80%of the citizens thought The family feels the night view of my hometown. At the same time, 12%of foreign citizens said that they were very interested in this project, and 10.71%of the citizens said that they could use this project to pass the time when passing by Huizhou.

The economic vitality of Shuidong Street has continuously strengthened at night

Dongjiang You can add color to Huizhou Ye's economy

On August 27, 2019, the "Opinions on Accelerating the Development and Distribution and Promoting Commercial Consumption" issued by the General Office of the State Council clearly stated that it is necessary to activate the commercial and market at night, encourage the main business districts and characteristic commercial streets and cultural, tourism, leisure and other closely Combine to create night consumption scenarios and agglomeration areas to improve the convenience and activity of night consumption.

In 2020, led by Huizhou Culture, Radio, Television Tourism and Sports Bureau, a series of "Night Color Wonderful" series of activities were created in tourist punching points such as Shuidong Street and Wild Island community to introduce new formats such as cultural and creative, snacks, and injecting vitality to the night market. Stimulate market consumption.

The above ships stop not far away for the "punching point" of Huizhou citizens at night -Shuidong Street. Cultural exhibitions, leisure and entertainment, tide bar bars, boutique coffee and other nine new formats. As soon as I came to Shuidong Street on holidays, I could see the trendy men and women who swayed with the music excitedly. The flowing visual feast ignited the dream night sky, music, carnival, shouting, and rose to the boiling point in the rhythm and sound waves.

Relevant person in charge of the operating party of Shuidong Street project and Olympic Culture Tourism Investment (Huizhou) Co., Ltd. told Yangcheng Evening News reporters that the people's traffic at night is basically maintained at night, and the popular store can be turned 3 times a night at the peak. tower. At the same time, the price and occupancy rate of the surrounding hotels are constantly rising. "The Langman Hotel at the core of the business district can reach 70 % or 80 % on the weekend. The single -day price of the guest rooms around the hotel has risen from 120 yuan to 300 yuan." The person in charge said. On July 18, 2022, the second batch of national night culture and tourism consumption agglomerations was announced. 123 projects from various cities across the country were selected, and Huizhou Shuidong Street was listed. This indicates that Shuidong Street, which has witnessed the intersection of Dongjiang Commercial Port and the history of multicultural history, has been moving towards the national night culture and tourism consumption gathering area after years of development and utilization.

"Shuidong Street's vitality continues to rise at night. After 10 o'clock in the evening, it is very comfortable to sit around the river. If the Dongjiang tour can be restarted, we can tour from the Dongjiang River to the Dongjiang River. East Street's night market brings more passenger flow, "said Liu Jia, a citizen. In the results of this survey, as high as 51.08%of the same opinions as Liu Jia, they agreed that they are currently being created at the national night culture and tourism consumption agglomeration area. The restart of Dongjiang Tour will help the achievement of this goal.

In February last year, after the completion of the city landscape lighting project of the central urban area of ​​Huizhou City, the city's night view value was upgraded again. After the "Dongjiang Tour" restarted, "the ship is on the river, the people are in the painting", and the new night tour of Huizhou will be launched. The model is expected to become Huizhou's tourism brands and urban business cards, becoming an important window to display the image of the city and the vitality of the city. In this regard, 74.46%of the citizens agreed, and 74.67%of the citizens said it was conducive to enriching the leisure life of citizens. Citizens of 59.21 said they could enrich family parent -child activities.

Shuidong Street Create Wenbi Night Demonstration District

Connect the functional areas of Binjiang Road to create a "small Bund"

Since the release of questionnaires, whether the Dongjiang Tour Project restarts on the Internet has aroused heated discussions. The Pearl River Tour and Chongqing's cruise ships have been successfully done. The Huizhou channel resources are rich. How to learn from the experience of Guangzhou and Chongqing and attract more tourists?

In the questionnaire, on the cruise project, the casual tea bar has the highest voice, accounting for 75.75%; followed by buffet, 54.71%; song and dance performances, karaoke followed, with 49.55%and 28.51%, respectively. "I once took a night cruise ship in Guangzhou and Chongqing, and eating tea spot on the boat to enjoy the night view. Even if there were troubles, they would be cured immediately." Citizen Meiling said that she hopes that Dongjiang You can also set up leisure tea. This is related to the ground with the ground. There are obvious differences in patterns.

"The city needs vitality, consumption needs to boost, and life needs feelings." Ms. Zeng in favor of restarting the Dongjiang travel project. I hope that when relatives and friends from other places come to Huizhou, they will take them to experience the customs and customs of Huizhou by boat. (Overlands), such as Da Yun Temple, Xinkaihe Ferry, Binjiang Park and other places, allowing tourists to fall in the middle and enjoy the Huizhou scenery along the way. According to the survey data, 25.65%of the citizens feel that they need to set up a drop -off point elsewhere to achieve the effect of diversion.

Citizen Mier said that Dongjiang You must be built as a urban image engineering and urban business card. It does not take profit, coupled with the government's financial subsidies to maintain long -term operation.

"Dongjiang Tour is easy to restart, but it is difficult to operate in daily operations. Before the suspension of sale is because it does not make money. There are many bridges on both sides of Dongjiang in Huizhou, but there are not many views along the river. You can consider operating according to bus ships or linking old shipyards to build museums." Mr. Lin said, citizen Lin said. Essence

A reporter from Yangcheng Evening News noticed that at the two years of Huizhou City in the past two years, "Liang Liangqiao Dongbinjiang Road and creating Huizhou Night Economic Model Street" became a hot spot.

Qiaocheng District, Huicheng District, Huizhou City gathered four unique small business districts of Huizhou Street, Dongpo Temple Cultural Business District, Huangjiatang Wenchuang Street, and Dongjiang Sand Period. There are more than 100 catering subjects. With large -scale cultural tourism projects such as Shuidong Street Complex, Wild Island Cultural Community, and Dongpo Granary, this area has the potential to become a special district for the economic active district of Huicheng District at night.

At the two conferences of Huizhou City in the past two years, representatives have suggested that these tourism resources must be revitalized to first use the cultural characteristics of the area and improve the format planning. It is suggested that the government will set up a Taiwan and the enterprise to sing. Features of urban night view lights and landmark buildings, combined with cultural entertainment, catering leisure, sightseeing and living facilities, forming a comprehensive gathering area. For example, the section of Binjiang Road from Hejiang Tower to Dongjiangsha playground, you can learn from the cultural business card of Huizhou West Lake lanterns, arrange night view lights along the street, and connect the functional areas of Binjiang Road to create a "small Bund" with the characteristics of Huizhou. The river surface is added to the market -oriented projects such as the water curtain performance and restore the Dongjiang Night Tour, organizing Dongpo cultural activities, tea houses, etc., and then introduce the catering and leisure format for night bookstores and characteristic homestays suitable for night consumption. Attract and retain the "overnight passengers", generate actual economic benefits.

Earlier, Xie Binhui, a fourth -level investigator of Huizhou Culture, Radio, Television Tourism and Sports Bureau, also stated in an interview with Yangcheng Evening News that Dongjiang Night Tour has run for a period of time. It turns out that it is limited. , But this area is short, the scenery is relatively monotonous, and the attractiveness to tourists is weak. If Huizhou wants to develop a night tour, it needs long -term planning. You can imagine the opening of Dongjiang, Xinkaihe, and Xizhijiang to form a closed ring line. Visitors can surround the Huicheng District at night to watch the night. In addition, Huizhou’s in Huizhou Train flows are constantly increasing, and the water traffic of the city may also relieve the pressure on the land. "But the conditions are limited, and it cannot be achieved in a short time, but this can be the direction of our future efforts." 【Culture Link】

Pearl River Night Tour Push Chen Jixin

During the day, the ferry wheel skered up the neighborhoods on both sides of the Pearl River; after the night, the Pearl River Cruise continued to see the fire in the new and old town. Standing on the boat to see the group's light wall transformation, the colorful waist is colorful and enchanting, the "Pearl River Best" is shining ... Don't have a taste. The Pearl River Night Tour connects new and old Guangzhou in a special way. Tourists can feel the diverse charm of Guangzhou from different perspectives. This project is a visiting project for many tourists to come to Guangzhou for the first time, and it is also the choice of many Guangzhou neighborhoods at night.

The development of the Pearl River Night Tour is reflected in the evolution of cruise ships. When the Pearl River Night Tour has just emerged, there are no special cruise ships. Many of them are modified by the ferry used for crossing the river during the day, and then they are put into the ranks of the river. Later, with the abundant nightlife and the development of the Pearl River night tour, not only did they have a special cruise ship in Youjiang, the cabin was spacious and the decoration was gorgeous. Today, you only need to gently mobilize the pole to control the pumping boat in the direction of the cruise.

The nightlife in Guangzhou is colorful, and the night tour of the Pearl River is a beautiful ring and is still being improved and promoted. With the development of the night economy, the night tour of the Pearl River also derived other content except for simply tour. More and more people choose to charter services. In addition to the wedding on the boat, there are also private custom night travel projects such as the elderly birthday banquet and children's full moon wine.

At present, the Pearl River Night Tour Project has invested in pure electric new energy cruise ships, and the dock has also set up infrastructure such as charging piles to combine economic and social benefits; and cruise decoration has also been improved accordingly to provide tourists with a more comfortable tourist experience.

Coordinated planning/Yangcheng Evening News reporter Ma Yong Chen Xiaopeng

Text/Yangcheng Evening News reporter Lin Haisheng Tu/Wang Xiaohu Correspondent Huixuan

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