Net red carriers to check in?Don't take violations of regulations as creativity | Nine factions are evaluated

【Source: Nine Pai News】

Text/Wooden Worm

A few days ago, a series of "romantic wind" street signs appeared in many places, setting up photography and punching heat among many young people. This kind of net red road sign that looks like a road brand is actually the "drainage" weapon of the merchant. Many net red road signs have been demolished for suspected violation of the rules on the urban road. The civil affairs departments and urban management departments in many places remind that the road signs can play their fingers, and inappropriate street signs will cause misleading. The road signboard setting has strict approval procedures and standards. Just set on the side of the road.

The so -called online celebrity road signs, the inherent impression of the road sign setting and subverting the street signs, so as to achieve the purpose of advertising and drainage. From a creative perspective, it is indeed very successful, and it has set off a wave of young people to check in.

However, its creativity itself is based on the mixed road of the road signs. Because of this, the disorderly road sign points to the society that will mislead the society. Because of the role of fingering, setting road identification is actually a very serious thing.

The State Council's "Regulations on the Management of Place names", which is newly revised and implemented on May 1 this year, stipulates that no unit or individual may set up, remove, move, modify, cover, and damage place name signs without authorization. The road logo is a national statutory symbol. The online celebrities have damaged the management order of road brand names and violated relevant laws.

In addition, Internet celebrity road signs are also the category of urban advertising. In general, urban roads, public places, and building billboards. Generally speaking, there are strict rules. billboard. Article 9 of the "Advertising Law" has made a lot of "unwavering" provisions on advertising, including "hindering public order in society or violating good society".

The creative design of the Internet red road sign is obviously biased. The online cultural and creative company promotes the "Internet Red Road sign", consciously unknowingly implies or embarked on offline merchants to hinder social public order, and it is difficult to escape the suspicion of advertising.

Advertising ideas must also comply with the law and follow the public order and customs in order to be stable and far away. Otherwise, like the Internet red road sign, although it is easy to get angry, it is destined to be in line with a flash, and it will even be investigated by the law. Merchants must also be rational for advertising. Although marketing requires advertising, it requires word of mouth and image to accumulate. To do a good job of the business, advertisements will complement each other instead of blind advertising drainage.

Otherwise, even if it is red, it may be like a meteor.

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