Survey | Do you have to open a blind box first?Stationery becomes toys, students' parents are happy and worried
Author:Beijing Daily Client Time:2022.08.22
Near the beginning of school, the stationery store became lively again. The reporter's visit found that in order to attract the attention of children, many stationery has a tendency to toy, but the use function has retired. It is printed with cartoon images such as Conan and One Piece. The stationery gift box is turned into a blind box full of mystery.
Sun Hongyan, director and researcher of the Institute of Children and Children of the China Youth Research Center, believes that excessive toys of stationery are not conducive to the development of children's concentration, and it is easy for children to develop consumer habits for comparison, and some have hidden safety hazards. In this regard, parents and schools should actively guide.
investigation
The stationery gift box mainly fights "surprise"
The reporter recently came to a chain stationery store in Chaoyang District. On the most prominent shelves in the entry, the dazzling stationery blind box attracted a lot of customers. Two girls who buried their heads were discussed together from time to time. In front of a black walking bead pen -blind box with the theme of ancient comics, a girl seemed a little hesitant. "I bought a lot of support in this series, and I have never bought a hidden model. I hope the character can burst once!" " I haven't got together in this series, we can exchange it when it is removed. "
The reporter noticed that there are 12 conventional models and 1 hidden models in this bead -bearing -laminating box. The difference between different models is the pattern on the pen. It's just the difference in patterns, why is it so attractive to students? "Actually, we care about the surprise of the moment of opening the blind box." A girl explained to reporters.
In addition to stationery blind boxes, blind bags with a variety of stationery are also popular with students. In the stationery store, a girl was holding a stationery blind bag without letting go. The store claims that the blind bag contains 5 sets of practical stationery. The mother on the side shook her head, "It is said that it is a practical 5 -piece set, but it is not practical at all with things like a small stool."
On the online shopping platform, the upgraded version of the stationery blind box "poking box" is also welcomed by many people. There are many holes of different sizes on the poke box. Each torn can be found to find different stationery; each stationery in each poke box is randomly matched. The merchants played the slogan "Playing the Heartbeat", "Make learning no longer boring" and "Open the Journey to the Happy Luck". Many parents do not seem to buy it: "Stationery is poor" and "not worth the price" and other comments have won a lot of praise.
There are also many stationery gift boxes to create surprises for users through complex "organ". The reporter saw a Karoli's magic book stationery suit in a tide shop, which called it "surprise hundred treasure chests" on the cover. According to the prompt, first rotate the bottom of the book axis, pull out the book axis to remove the key; then insert the key into the hole on the side of the kit, and rotate the love box clockwise; the love box pops up to see the true face of the stationery inside.
Decper -up this transshipment pen style
"We are starting to school!" "Study!" Last weekend, a colorful signboard was hung at the entrance of a tide shop in a shopping mall in Chaoyang District, the shelves under the signboard, the hamburger -shaped notebook, the slide pens and other products were placed At the center; the staff wearing colored wigs and cartoon glasses on the bridge of the nose enthusiastically introduced the customers.
"Why is it called a" slide pen "?" Some customers took this fresh thing that was slightly thicker than the normal writing pen. After the staff took it, pressed the switch above the pen body, and the small light on the top lit up; facing the dark place, the lights showed the picture of the crayons. As the top turntable rotates, the pattern also changes.
"I just want to choose the stationery for the nephew at home. I don't know how to start with these things." The customers who asked the question suddenly realized that they couldn't laugh and laugh.
At the booth at the entrance of a life museum, a transshipment pen of a rabbit and duck theme could not help but try the passing customers: gently rubbing the small round beads on the pen, the cartoon image at the top will flexibly bounce Starting, turning around. In many other stationery stores and tide shops, such a transshipment pen is not uncommon. In addition to rabbit ducks, there are also various images such as panda and Ding Dang cats for people to choose from. "The smooth feel makes people feel particularly decompressed," said a girl who was being selected.
Many decorative notebooks have also been given "decompression" and "healing" functions. In the stationery store, the Q bullet reduction book makes many girls love it. Compared with ordinary laptops, the cover of the decompression book has a full -shaped cartoon image. "This is the memory sponge material, soft touch, and the high -efficiency rebound is not deforming. Our store is sold very well." Some stores sell to reporters to sell to reporters. Essence
The rubber and pen -cutting machines also play new tricks. Taking rubber as an example, the theme suits such as Jurassic Paradise, Space Adventure, and Underwater World are dazzling.
"It's a bit of rubber, it is almost the same as the decoration." Parents in the stationery store talked.
Novelty stationery focuses on "high technology"
In addition to traditional stationery, more and more electric stationery suits under the banner of "high -tech" have also begun to occupy a place in the market. On a shopping platform, a total sales volume of Doraemon fully automatic stationery gift box suits exceeds 70,000. This set includes electric rubber, electric pen knife, desktop vacuum cleaner, etc., known as "new generation of automatic and intelligent stationery".
Ms. Xiao had previously purchased this set and gave it as a birthday gift to her daughter. So far, she regrets it. Use the electric rubber to wipe off the rubber dander and then use the desktop vacuum cleaner to absorb the debris, which has become a major pastime that daughter is happy. "Sometimes there is no wrong word, and the child has to deliberately rush around there, just to be able to play for a while." Ms. Xiao said that the choice of electrical learning stationery was to save time for the child. Learning efficiency is lower. On some live video platforms, some merchants also invested for the annual practical novelty artifacts: universal all -sand rubber, easily remove pens, ballpoint pens, neutral strokes, perfect replacement of altering solution; decompose ruler, as long as the ruler is pulled, simple numbers are simply numbered, simple numbers The addition and subtraction answers will appear in the box; multi -function pencil boxes are tailored to the most suitable space for each stationery ... In the shopping window of the merchant, these stationery sales can be considered. However, there are no negative sounds in the comments. Some users also provide a "lightning protection guide": all sand rubber rubbing will be scratched with a little force, and the ruler will make the child dependence. The multi -function pencil box space is too small. Essence
analyze
Toy -based stationery negative impacts
"These excessive toy stationery will indeed have a bad impact on primary and secondary students." Sun Hongyan, director and researcher of the China Youth Research Center of the China Youth Research Center, expressed concern about the tendency of stationery toy. She believes that making stationery like a toy has weakened the learning function of the stationery itself, not educational, nor is it personalized and creative.
Sun Hongyan said that a person's attention is limited. When a child is studying, the less stimulation from various irrelevant stimuli, the more concentrated the attention of them; the stationery of toys is a kind of stimulus that has nothing to do with learning. Any help. In her opinion, such stationery can also make primary and secondary school students habitual habits and consumption addiction, and the hidden safety hazards are also worthy of attention.
"A simple stationery becomes a toy, and the natural price is high. In order to reduce the price, the quality of some stationery is worrying. Students are easily damaged when they fiddish these stationery."
Sun Hongyan noticed that there is a vulgar tendency, such as making the ballpoint pen into a skull shape, and making the rolling knife into a bloody zombie. "These vulgar unhealthy content, the shell of children's stationery, personalized and other elements, but implied the core of violence, blood, and pornography."
Suggest
Advocate children to do "toy environmental pioneer"
Sun Hongyan suggested that parents should keep their minds and do not treat the stationery of toys as gifts or prizes for children; they can openly discuss their views on various stationery with their children and give guidance in exchanges. At the same time, parents must also find out the different flashing points of their children. "If parents always compare their children to other children's children, the child wants to gain respect in some aspects, then he may choose to play online games. Maybe choose to show off stationery. "
In addition, buying stationery is a kind of consumer behavior, and parents should guide and manage their children. She suggested that parents should set up monthly pocket money standards with their children to clarify which can be bought and which can not be bought; process management must be managed when spending every month. On this issue, parents must reach educational consensus with other members of the family.
As far as schools are concerned, the most important thing is to manage the use of stationery for students. For example, the stationery that can specify that toys can not be brought into schools. In fact, many schools have paid attention to the tendency of stationery toy. Zheng Dana, President of the Primary School of the Primary School Capital of Chaoyang District, said that when the school held a new parent meeting, the school provided a stationery purchase guide for parents: requiring the stationery to be as simple as possible, no decoration, and the simpler the pattern, the better; no Parents are advised to buy metal materials, pencil boxes with toys; rubber requirements without patterns, aroma, etc.
However, Sun Hongyan also believes that blind blockage is not a good way, but also to guide students' conceptual guidance. For example, through class meetings, debates, research activities, etc., students can compare and study the advantages and disadvantages of toy stationery, and guide students to truly recognize the hidden dangers of toy stationery in independent research. Teachers must also be attentive people, encourage students to initiate spontaneous initiative, carry forward a sense of conservation and environmental protection, and donate stationery, books, etc. For small partners in poor mountainous areas; they can also encourage students who use traditional stationery, such as setting up a "stationery environmental protection pioneer" Wait, so that students will drive students to better play the role of companion education.
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