Ultramanca Cheng's social "currency"?Legal expert: essentially the same as blind box!

Primary school students spend tens of thousands of yuan to buy "card"?

This is really no exaggerated

There are media reports

Ultramanca has been popular among adolescents in recent years

The total spending about 10,000 yuan is a general enthusiast

Those who exceed 100,000 yuan are experts

After spending one million yuan

It will be called "Kings" in the circle

The adolescents on Ultramanca

What is the situation of "gold"?

How to guide young people to consume reasonable consumption?

"China Consumer Daily" reporter

A survey and interview with this

▐ Interview

Children "Gold" parents pay for

The social "currency" of Ultramanca into elementary and middle school students

It is understood that Ultramanca is produced by Kajourn Company. As of February 27, 2021, the traditional channels of Kayou Mochon have covered all over the country and have more than 300 wholesale channel dealers and more than 250,000 physical stores.

"China Consumer Daily" reporters visited and found that many stationery stores, supermarkets, and convenience stores in Beijing are on sale. The owner of a stationery store told reporters: "During the summer vacation, Ultramanca sold well, and the single -package purchase price ranging from 1 yuan, 2 yuan, 5 yuan, 10 yuan, 20 yuan, and there was also a whole box to buy, such as Yang Yan, such as Yang Yan The version of the version is 249 yuan, and the children who have played a long time for a long time get the whole box, because the probability of getting a good card is high. "According to him, the buyers are mostly six or seven -year -old children, and some are younger. Children come to buy, and some children often come to buy by themselves.

On August 13, the reporter came to the Kayou flagship store on the third floor of Xingmen Huiju Shopping Center in Beijing. There were five or six children sitting next to a ring table in the store. The reporter saw that the table was full of torn outsourced bags and cards. One of the little boys threw most of the torn cards next to it and put the remaining cards in the hand in the Ultraman card. The reporter learned that he bought a whole box, a single -bag Ultramanca, and spent more than 200 yuan, throwing a duplicate card next to him.

Parents in the store in the store (Xi Hongmen Huiju) took their children to buy Ultramanca. Si Yumeng/Photo

The reporter asked: "What do you plan to deal with the card on the side?"

The little boy replied: "You can exchange with others or sell it online."

The reporter noticed that almost every child followed one or two parents to wait for paying to pay for the checkout at the store. The reporter exchanged with his parents Ms. Tian, ​​and learned that although Ms. Tian's son was only 4 years old this year, he has been playing Altmanca for more than a year. At present, more than 1,000 cards have been collected. On average, the monthly cost is tens of yuan. Rare to a few hundred yuan.

The children in the shop sits around and tear the bag together. Si Yumeng/Photo

▐ investigation

Ji Card Easy to compare addiction

There are many premiums for second -hand platforms, rare card resale

In an interview with a reporter of the replacement card enthusiast, Mr. Kuang said in an interview with the China Consumer Daily that most of the Ultraman card players in recent years are mostly elementary and middle school students, with two main reasons. First of all, Ultramanca's pricing is low. Second, Ultraman has many animation IPs and the characters are loved by children. A character has a different rare level card. If you want to gather, you need to continue to buy and tear the bag.

A shopkeeper told reporters: "The Ultraman card bag is the same as a blind box. I don't know what cards are there before tearing the bag. They are random. Some versions can find the number of rare cards in the card bag in the official strategy."

The reporter learned from a supermarket selling Altmanca that children who just started playing Altmanca usually buy a classic version of 1 yuan/package, 2 yuan/package luxury version. As the set card is more and more , Will buy a higher price, Yang Fan version, and even the entire box to buy. The higher the price, the easier it is to get a good card.

In addition to the derivative consumption of card books and card bags of collectors, the reporter found that some e -commerce platforms also have stores for Ultramanca. Among them, a shop called "Ultramanca Relief", according to the rare level of the card, rating price ranging from 20-30 yuan.

Reporter: "What is the role of Ultramanca rating?"

Customer service replies: "The rating card has more collection value."

Ms. Zhao, a Beijing citizen, told the reporter of "China Consumer Daily": "Once my nephew spent 5 yuan to buy a bag of Ultramanca, open the CR card of the Alt It was 368 yuan. Later, he asked me to help me resell the second -hand online shopping platform for 190 yuan. "

The CR card of the King of the Ultra, Ms. Zhao's nephew is on the online shopping platform.

The reporter searched for "Ultramanca" on the second -hand online shopping platform that there were single cards with higher levels such as SP and GP such as second -hand sellers selling SP and GP. The selling price had a different degree of premium.

Ultramanca on the second -hand online shopping platform has a different degree of premium. Si Yumeng/Photo

The reporter learned from the relevant person in charge of the Card Tour (Xi Hongmenhui) that most children who came to buy the card were accompanied by the guardian. Yuan. In order to prevent minors from being obsessed with purchasing cards, the back of the outer packaging of the card product is printed with "love to learn, refuse to pirated, self -protection, beware of being deceived, reasonable consumption, and don't add to it". At the same time

Card Youpin's outer packaging back of the anti -addiction reminder. Si Yumeng/Photo

But how much can this prompt play a role in primary and secondary school students who lack self -control?

▐ Expert point of view

Ultramanca is essentially no different from the blind box

Three major issues to minors cause three major problems

Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said in an interview with a reporter from the China Consumer Daily that there is no essential difference between Ultramanca's product nature and blind box. Products are easily addicted to minors and comparison. Sun Hongyan, director of the China Youth Research Center of the China Youth Research Center, told the China Consumer Daily that selling Ultramanca to minors can easily cause three problems.

The first is the hidden danger of consumption. Some minors lack a reasonable concept of money and consumption. In order to gather Ultramanca, which is rare, it will develop bad consumption habits, forming an addiction and comparison psychology that is continuously purchased.

Followed by social hidden dangers. The interesting teenagers generate a new social circle because of the communication card. These circles span the geography and closeness, and use fun fate as the social foundation, and extend the social circle of minors. Some second -hand card exchange circles have expanded the social scope of minors, and also bring certain hidden dangers.

The third is hidden dangers. Buying Ultramanca is both consumer and cultural behavior. Over excessive immersive, it is easy to form the ideas of showing off, comparison, gambling, and addiction.

Kang Liying, director and professor of the Home Education Research Center of the Capital Normal University, said in an interview with a reporter from the China Consumer Daily that for young people who have not yet mature mental development, card consumption behaviors can easily lead to comparison and excessive consumption. Parents should control their children's excessive consumption behavior. When the child's growth environment occurs in the environment of the child, it may be highly alert when they may cause some behavioral problems and psychological problems.

Produced by Chinese Consumer Newspaper New Media Editorial Department

Source/China Consumer News · China Consumer Network

Reporter/Si Yumeng

Edit/Pei Ying

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