Chongqing Yuzhong Factory Cultural Innovation District: Promote the old factory into a new type of cultural tourism and commercial consumer gathering zone

▲ Photo Conferry, Cultural and Tourism Commission of Yuzhong District, Yuzhong, Chongqing Yuzhong Factory

位 Factory Cultural and Creative District is located in Yuzhong District, Chongqing City, a national tourism demonstration area. The construction area is 30,000 square meters. New type of cultural tourism commercial consumer agglomeration area symbiotic.

The district is located in the central urban area of ​​Chongqing. The humanistic heritage, rich tourism products, and complete supporting facilities. The annual reception number of tourists exceeds 3 million, and the number of tourists in the peak day is 15,000. There are many honorary titles such as Chongqing Municipal Tourism and Leisure Base, which has a high impact driving force, popularity and reputation.

It is understood that the predecessor of the Cultural and Creative District of the Factory was the "Printing Office of the Sichuan Provincial Department of Finance" in the Republic of China, "the Chongqing Factory of the Central Printing Factory", "the Printing Factory of the Southwest Finance" and "the Second Plant of Chongqing Printing". After the founding of the People's Republic of China, it became the Chongqing Color Printing Center and the Southwest Printing Industry Lottery Giant. The historical changes of more than 80 years have accumulated unique industrial history and culture.

In recent years, the neighborhood has highlights the leadership of industrial culture, and in -depth excavation of regional economic and cultural, historical revolutionary revolution, banknote printing and color printing crafts, currency and other industrial historical and cultural connotations in the industrial factory area, and protecting and displaying the style of mountain city, factory building, traditional skills, etc. With the use of activation, the overall reproduction of cultural context and historical trajectory, and creating a "living" inheritance and open new industrial museum. The theme in the block is the second factory memory and museum of "retention of the memory of the times, inheriting the spirit of craftsmen". Through precious old documents, old photos and physical exhibits, the Central Bank of China Banking Printing Factory and Chongqing Printed Factory are displayed. The evolution of the past century reflects the patriotic spirit of dedication to the country, the spirit of self -reliance, the spirit of craftsmanship inherited from generation to generation, and the self -improvement Chongqing humanistic spirit.

The district highlights the deep integration of "Industry+", breaks through the traditional model of "Industrial+Industrial Park", innovates the "internationalization and unbounded creativity" model, and will be the form of various resources and tourism elements such as creativity and creativity, culture, art, design, and experience In -depth integration, agglomeration development, and developing comprehensive industrial -themed tourism products that integrate and integrate visits, interaction, shopping, leisure and other functions, create high -end and diversified forms of emerging industrial space and three -dimensional consumer agglomeration areas with high -quality and diversified formats.

The relevant person in charge of the Cultural and Creative District of Jianchang said: "The exploration and experiments of the district in culture, art and creativity have become a model and examples of the protection and use of the industrial heritage of Chongqing, which has attracted the government and social groups More than 500 times to communicate and learn. "

The neighborhood highlights the upgrading of industrial special services, combined with urban renewal for protective development and service facilities, and under the premise of respecting old buildings and old buildings and preserving the original industrial relics, it can create landscape installations, tourists, tourists, etc. The special tourism service facilities such as the center, leisure seats, and tourist toilets allow the building and facilities to fully integrate with the surrounding industrial environment, and both quality and comfort.

At the same time, the neighborhood has a variety of forms of cultural tourism activities. For example, the iconic cultural tourism projects of Chengdu -Chongqing two places "Chengdu -Chongqing Shuangcheng Interactive Consumption Activities and 2020 Chongqing Yuzhong Spring and Summer Consumption Season City Marketing Series Activities" "2020 Night Chongqing Life Festival and Tide Night Yuzhong Series Activities" The well -known cultural consumption festival activities are promoted to promote cultural tourism consumption; international cultural exchange activities such as international art exhibitions are held to strengthen international cultural exchanges; The theme activities such as urban camping enhance the cultural and artistic atmosphere of the neighborhood.

The relevant person in charge of the Cultural and Tourism Development Commission of Yuzhong District said: "The blocks have formed a diversified, complete, and distinctive night economic development pattern of artistic display, cultural communication, cultural entertainment, cultural and creative products, and other formats."

At present, the neighborhood takes industrial heritage as the core, and has gathered diversified and characteristic formats such as art exhibition, cultural communication, cultural entertainment, cultural and creative products, and other forms of characteristics. "Su and Yexiu" Night Cultural Tourism Consumption, there are 81 market entities and 60 cultural enterprises. In 2020, cultural operating income was 210 million yuan, and revenue increased by 193%year -on -year. The development pattern of "full -time" tourism and cultural tourism consumption agglomeration is a typical representative of "no night Chongqing". It has become a new landmark of industrial tourism, mountain city night, and cloud tourism with "a mountain city, surrounded by the two rivers".

The relevant person in charge of the Chongqing Cultural and Tourism Development Committee said: "The Cultural and Creative District of the Factory is not only a cultural and creative industry base in Chongqing, but also the development project and urban renewal project with a demonstration and leading role, which has promoted the cultural industry and the cultural industry and Development of tourism. "

"China Culture News" on August 22, 2022

The 3rd version published a special report

"Chongqing Yuzhong Factory Cultural Innovation District: Promoting Lao Fang District to Become a New Cultural Tourism Commercial Consumer Consumption Zone"

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Editor -in -chief: Chen Xiaoyue

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