460 items!Shenzhen won the German IF design award, reaching a new high, ranking first in the country for 11 consecutive years

Recently, the German IF Design Award has recently announced the global award -winning list, and China's design has once again set a record. Among them, the number of awards in Shenzhen reached a record high, ranking first in the country for 11 consecutive years.

The reporter learned from the Shenzhen Industrial Design Industry Association that the German IF design award this year received tens of thousands of participating works from 57 countries and regions, and China has won 1864 items, of which Shenzhen design is particularly dazzling, winning 460 items. Among them, the meal replacement design launched by the WonderLab Wonderful Lab and the WORLD White Mountain Club project of the Nanjing Star Holdings Group of Xinghe Holdings Group stood out, and the IF design gold award with less than 1%of the award rate was cut in one fell swoop.

In addition, there are many domestic well -known domestic brands such as OPPO, Huawei, Konka, TCL, Mai Nengda, Skyworth, Aoji, Anke Innovation and other well -known domestic brands in the IF design award winners.

▲ Wonderlab Wonderful Laboratory Dinner Dinner Milk Package Design

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Shenzhen, as the first city in the country to be awarded the "Design Capital" by the UNESCO, design promotes the successful transformation of Shenzhen from the "world factory" to "innovation capital". Over the years, "Shenzhen Design" has become a powerful momentum for promoting Shenzhen's economic development, and has become an international city brand. Since 2012, Shenzhen enterprises and designers have won 1,825 IF design awards and 1,176 red dot design awards. The number of awards ranks first in large and medium cities across the country for 11 consecutive years. From "Made in Shenzhen" to "Shenzhen Creation", Shenzhen's design has become higher and higher.

Since 2020, "Several measures to further promote industrial design and development" and "Shenzhen Fashion Industry High -quality Development Action Plan" have been introduced one after another. Essence In addition, Shenzhen has held international brand activities such as Shenzhen International Industrial Design, China (Shenzhen) International Industrial Design Festival, and Shenzhen International Maker Week to enhance domestic and foreign design resources, promote design, manufacturing enterprises and international design masters, design, and design Institutions have established cooperative relationships to enhance design innovation strength and international competitiveness of enterprises.

Feng Changhong, president of the Shenzhen Industrial Design Industry Association, said that through design empowerment, the design thinking reconstructs the manufacturing innovation chain, value chain and supply chain. The world's innovative design talents provide a broad display platform and development space, and also make Shenzhen design more integrated with emerging industries to create windows with more temperature and highly displaying Shenzhen innovative characteristics.

Source | Jingbao APP

Reporter: Duan Fengying

Edit: Liu Ke

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