[Entrusted new journey to build a new era · Extraordinary ten years] "Summer Economy" exhibition vitality

Author:Qinhuangdao News Network Time:2022.08.22

On August 15, the night fell, and the Qinhuang alley in the Harbor District suddenly became lively: barbecue, seafood, cold noodles, iron plate squid and other characteristic cuisine, everything was available. Gels, yelling, and sound of music are intertwined with each other, and the hustle and bustle of the hustle and bustle is endless.

"Qinhuang Alley is our very famous food street in Qinhuangdao, and it is also a famous punch place. In the evening, blowing the sea breeze and eating snacks, especially cool and comfortable." In the flow of people, Mr. Qiao enjoys the food, while while enjoying the food, while enjoying the food, while enjoying the food, while enjoying the food, while enjoying the food, while enjoying the food Talk about feelings.

In order to drive the vitality of the consumer market, while the city is doing a good job of preventing and controlling the normalization epidemic, relying on the peak tourism season, fully tap market potential, and through various measures such as the development of "night economy", issuing consumer vouchers and cultural benefits, Release consumer vitality and promote the expansion of the consumer market.

Qinhuang Lane has 160 merchants, including 151 specialty foods and 9 cultural and creative products. Since its opening in July 2020, it has received more than 4 million tourists, solved the employment problems of more than 700 people, "night economy" The effect is clear.

"This year, through the government's stimulating policy, the economic development of the alley has a strong economic development, and the people can reach more than 6,000 people every day." Said Liu Boyang, the person in charge of Qinhuang alley.

If there are more tourists, the business is easy to do. "The most anticipated every day is the lively night. Basically, four or five hundred snacks can be sold on the weekend. Although tired, I am very happy and the income is very impressive." Said Liu Yan.

The "nightlife" of the people is a symbol of urban vitality. The increasingly prosperous "night economy" is becoming a source of new and vitality in the city's summer economy.

Discover Qinhuang · Chaohuangwen Traveling District is another "night economy" punch place in our city. The neighborhood integrates culture with tourism, and enriches the six service functions of "food, leisure, accommodation, entertainment, business, and experience", covering many theme content such as non -heritage streets, century -old dishes, leisure food pedestrian streets, and special performing arts areas. Focus on immersive interactive experience. At night, the lights were bright and very lively in the characteristic neighborhood. Wang Quan, a staff member of the planning department of Qinhuang · Chaohuangwen Traveling District, said: "In the peak tourist season, citizens and tourists came to shopping in around 6 pm. There are still many people flowing at 9 pm. Many people. "

As a tourist destination, this summer, Shanhaiguan District organically combined interactive entertainment, traditional culture, and Internet celebrity food by creating night -character formats and consumer scenarios to create an immersive tour model for tourists to visit Qin to extend the stay time and promote consumption upgrade.

Since the beginning of the summer, whenever the night comes, the drums and light lights in the first scenic spot in the world have been bright, and colorful lights have illuminated the entire ancient city. "Combining modern technology and ancient city culture, we not only feel the fun of playing, but also the cultural atmosphere of the ancient city." Said Tourist Wu Nan.

According to statistics, in July, the Shanhaiguan Tourism Scenic Area received 578,600 tourists and realized ticket income of 21.27 million yuan.

The "Night Economy" lights up life and active, and the issuance of consumer coupons and cultural benefit people cards will not only benefit consumers, but also further ignite their consumption enthusiasm.

"Use consumer vouchers, minus 100 yuan over 368 yuan, and 384 yuan of goods have only paid 284 yuan." Jing Yi, a citizen who is shopping in Hebei Street, Hanghui Supermarket in Harbor District, said, "With the blessing of consumer coupons, our consumption enthusiasm is enthusiastic about It's even higher. "The manager Du Junli introduced that since the city has issued consumer vouchers, the popularity is much stronger than before, with an average of 20%of passenger flow, and the turnover of supermarkets has increased significantly.

It is understood that from July 1st, the city has launched the "Qinhuangdao Consumer Coupon" with a total value of 110 million yuan, covering the areas of automobiles, household appliances, shopping mall supermarkets, catering and other fields. Among them, cities and counties have a total of 10.2 million yuan in funds, and all kinds of merchants who have participated in the event are about 100 million yuan in electronic consumer coupons and discounts. Over the past month, consumer vouchers have been issued by government guidance, bank support, and merchants to promote consumer activities, and to drive a total of 1.162 billion yuan.

The city also issued more than 80,000 cultural benefits to the city to promote the rise in the consumption of the cultural tourism industry. At present, the city has successively organized theme events such as the Great Cherry Picking Festival and the Beach Music Festival to carry out cultural tourism products such as cultural and creative products such as "Qinhuangdao Gifts" and tourism commodity competitions, automotive albums online red products markets, and launching coastal vacations, and launching. Great Wall Culture, Kangyang Fitness, and A non -heritage experience, the cultural tourism market has glowed with new vitality and shows new vitality.

Reporter: Gao Yang

Edit: Li Zhicai

Responsible editor: Liu Fuqing

Supervisor: Wang Yan

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