Approach the positive energy "net red" 丨 Pan Yunfeng: the tip of the hand dance Qingzhu cloud exhibition culture

Zhejiang News Client reporter Tang Junzhang Sun Jinmang Zhejiang University student Yu Haiqing correspondent Jiang Ping Yang Peng

Editor's note: When it comes to "net red", everyone is no stranger. Recently, we closer a group of "Internet celebrities" with students from Zhejiang University Media and International Cultural Institute. They use the output of high -quality content and positive energy as the core competitiveness, or adhere to their posts, show different professional responsibilities; or play their hobbies to the extreme and become the best in the circle; or focus on the land under the feet, take the tradition Skills and romance are brought to a larger stage.

【Character Business Card】 Pan Yunfeng

Self -media account: Creating Capital

Number of fans: 11 million

At 5 o'clock in the morning, Hengling Village in his sleep just woke up. Pan Yunfeng had been carrying the firewood sword up the mountain, turned around a few times, and waved his knife towards bamboo. Between the knife and the knife, the tall moso bamboo had been rolling on his shoulders, and he was carried down the mountain.

Pan Yunfeng's life has two very different worlds: offline, a craftsman who lives in Hengling Village, Jinnan Street, Lin'an; online, it is a "net celebrity" with tens of millions of fans, and it has reached overseas.

52 years old, dark skin, medium figure, and ridicule "ugly". Why is he popular? The answer is those handmade bamboo fabrics stacked in the old house, and short videos that record the production process.

Because of the Internet, because of short videos, the rural man changed his life trajectory and also brought Chinese traditional bamboo crafts to the world from the countryside.

Pan Yunfeng and the bamboo umbrella he made.

To innovate, so with "creating craftsmanship"

Unlike the hustle and bustle of the Internet, Pan Yunfeng lives in a quiet small mountain village south of Lin'an City. In the hot summer, on the side of Panshan Road, the mountains and green bamboo forests were swaying gently, which made people feel cool.

A old house between the mountainside is the office space rented by Pan Yunfeng. It is called "Creative Single Skin.com Red Live Studio", but it is actually a piece of cement floor, four white walls, and two incandescent lamps, which is quite humble.

Inside the house, he was facing the phone on the bracket to shoot the video. "You sit for a while, I took this shot." After the fire, too many people came to visit, and Pan Yunfeng always kept simple.

We watched quietly on the side: the whole hair bamboo with five or six meters long, cut two open with a firewood knife, and picked up four hands with both hands, then cut into eight, each of which was cut into four pieces, and each piece was cut again. Bamboo silk ... After a while, the thick bowl of bamboo becomes hundreds of tough bamboo silk, and the length and thickness are not bad.

Like netizens watching the video, we were watching on the spot. Pan Yunfeng was calm. "What I just made is the bamboo silk for a pot brush." ​​Pan Yunfeng picked up a pot that had been made with stainless steel. "This is the hottest, it has been sold 130,000."

The popularity of the pot brush is far exceeding his initial expectations. And his work is far more than one pot brush. On the wall next to the wall, there is a wooden display rack with a well -made and lifelike bamboo heading product: a pointed parasol, a crib, a folding bamboo bench, a steamer of various sizes ...

"Bamboo edits are traditional craftsmanship. A long time ago, there were many bamboo editors in the countryside, and later they slowly did not have less." Pan Yunfeng learned the art at the age of 14 and became a teacher at the age of 18. In his ideas, traditional craftsmanship needs to be "revived", and you need to play with your cards and retro style, but the key is to innovate and integrate with the times. This is also the original intention of his short video account.

A video he posted on July 10 was to make a small and exquisite mobile phone support with bamboo -very much like a mini chair. To prove the practical, the video at the end of the video played the vertical and horizontal lens of the mobile phone. Netizens who have watched the video have left a message: "So cute", "I want to buy", "The mobile phone shelf is so beautiful."

From the production of traditional bamboo umbrellas and pot brushes, to the new cribs, mobile phone frames, and small coffee tables, according to the living habits of modern people, Pan Yunfeng has designed a handicraft of creative and practical crafts through improvement and innovation. This makes his video more and more popular.

No matter how good it is, the video is not good and it is useless

Pan Yunfeng is popular.

On a platform of "Douyin" alone, "Creation Capital" has more than 5.30 million fans, and has won more than 40 million likes. The platforms on the entire network add up, and the number of fans is close to 11 million, and the number of views is over 400 million. In the Internet world, Pan Yunfeng is a "big V". But when I heard that he was going to make a short video, his family and friends were only a "joke": 50 -year -old rural uncle, low education, how can you understand "those door doors on the Internet"?

But Pan Yunfeng, who was recognized, tied in. At that time, he went to work during the day, made bamboo weaving, shooting videos at night, and the only rest of the week to cut bamboo to cut bamboo. Tossed for more than a month, the uploaded several videos were only in exchange for comments from netizens "unclear".

I am most afraid of being serious, and this is the characteristic of Pan Yunfeng. He used serious energy to learn new skills. "No matter how good the bamboo is done, you are not taking it well and not cut well. He immediately brushed away."

From scratch, he learned video shooting and editing. On the Internet, he kept searching, as hungry and thirsty; he also put himself in the position of netizens, thought carefully, and slowly summarized — when shooting, the movement should be crisp and "cool", to shoot at least 100 angles, at least 100 or more needed for more than 100, at least more than 100 people need to be more than 100. Losses; Editing, simplify complex things, complicate simple things, and have rhythm.

He carefully designed every lens and carefully adjust the speed of each video. All clips are done with mobile phones. It is necessary to make the bamboo handling skills vividly, but also make netizens look pleasing to the eye.

One day in October 2019, he released a video of making a pot brush. As usual, he went to work after posting; when he opened it again, the fans had exceeded 80,000 from more than 5,000, and the amount of likes also had nearly 800,000.

It's completely hot now. Seeing the countless messages in the video comment area, Pan Yunfeng made difficulties: the second grade of elementary school did not finish reading, and the literacy was not much, and he would only reply to "thank you support". But interaction with fans is the key to leaving fans. He began to learn pinyin and review the dictionary.

Slowly, more and more fans asked to buy the link, and some people asked him to live broadcast. In the end, he confirmed that a bamboo editor of Changshan, Luzhou, was a partner. The two were divided into work: they were responsible for creating, and the partners were responsible for live broadcast and operation.

After repeated thinking, Pan Yunfeng chose to do full -time short video creation. This also brought him a return: the mortgage was paid in advance.

With a light body, he did more seriously and more.

Pan Yunfeng is filming himself for bamboo making.

Use sincere, continue to tell rural stories

After becoming popular, Pan Yunfeng received an advertising invitation from many merchants, but he was absolutely one by one. He hopes that he can concentrate on cultivating in the field of bamboo, keep his original intention, be able to afford the trust of fans, and be a "guardian" who keeps the traditional non -heritage culture of China.

In that humble studio, he is pondering how to innovate products and videos every day. Because of gradually, he felt "responsibility" on his shoulders.

"So many people watch my videos, I think not only because of the good shooting, but also the love of traditional bamboo craftsmanship." Along the way, fewer and fewer people will be made by Pan Yunfeng, especially the younger generation has almost no generations. People, "may be lost slowly." Compared with the masters, their own craftsmanship is "very ordinary."

Since the age of 14, he has always loved bamboo and has always been hidden in his heart and does not say anything with outsiders. No matter how difficult the life of those who leave the country, he has not forgotten. He said that through his own spread, more people can understand the story of bamboo editing and the countryside.

What makes him more motivated is that a friend told him: "You're on fire abroad!"

It turned out that the production video of the pot brush was moved to overseas social platforms by netizens, attracting the onlookers of more than 30 million overseas netizens. Now, all his videos have accumulated more than 100 million on overseas websites.

Pan Yunfeng's "fire" is not only a high amount of playback. Through videos, more overseas netizens have seen Chinese craftsmanship and Chinese culture.

After watching the video, overseas netizens admired again and again: "They make magical crafts with the simplest things, exquisitely, I like it very much." "The work is so amazing! It's a basket in dreams!" There are still many overseas overseas overseas Netizens hope to buy such crafts, and even germinate the idea of ​​learning Chinese.

He used bamboo strips to weave a "bridge" from the countryside to the world.

"Fire abroad is a miracle for me, and it is also a kind of luck." Pan Yunfeng said that over the years, the country attaches great importance to the inheritance and development of traditional culture. Very proud, "I will continue to innovate, so that more people can love bamboo formula and carry forward the Chinese bamboo editing technology."

He believes that as long as there are still people, the old craftsmanship will not die.

Some bamboo works made by Pan Yunfeng.

Professional message:

To do things, you are serious and persistent.

Fan comments:

"The potential is like breaking bamboo! The ancients do not bully me!"

"Traditional cultural industry craftsmen, traditional Chinese craftsmanship, hope never lose"

"They make magical crafts with the simplest things, exquisite, I like it very much" (overseas netizens)

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