"I miss you very much in XX" The Internet red road card is cold?The store spends hundreds of customized drainage, why must you disassemble →

"I miss you very much in Chongqing" "I miss you in Ningbo" "I like you who like Leshan more like this city" ... Recently, on social platforms, many young people have exposed the "romantic style of romantic wind "The photos of the Internet red road sign, some even specifically sorted out the collection of this type of net red road sign.

However, at present, many Internet celebrity road signs have been demolished for suspected violations of regulations on urban roads. How did these net red street signs come from? Where is the problem?

Demolition of net red street signs in many places

Recently, a barbecue restaurant set up at the door of the store in the middle of the store in the shop entrance of Sichuan City has attracted many young people to take pictures and punch cards. According to Mr. Yi, the owner of the barbecue restaurant, he was introduced to the Beijing Youth Daily, and he saw that other cities have such types of street signs on a short video platform. The text content is different. He spent six or seven hundred yuan to customize such a street sign.

Since the installation of the road signs for half a month, the popularity is beyond imagination. On average, there are about 40 people to take pictures and punch cards a day.

As for such road signs, some people think that it adds a romance to the city, and some people think that this kind of follow -up behavior is unnecessary. The direction of the road sign is not known or not, and it may be misleading passers -by.

In response, the relevant person in charge of the Ledshan Urban Management Bureau said that the signs set by merchants themselves, which are special types of advertising facilities, and set up such signs without authorization. Please do not follow the trend. For merchants who have set such signs, please rectify as soon as possible. If they do not make corrections within the time limit, law enforcement officers will be dealt with in accordance with relevant laws and regulations. If citizen friends need to set outdoor billboards for business propaganda, please go through the relevant approval procedures in accordance with the procedures.

On August 20, the media learned from a nearby merchant that there were indeed many people who had previously went to the net red road sign at the entrance of the above barbecue restaurant to take pictures, but the road signs involved were demolished by the urban management department a few days ago.

Later, on August 21,#随 随 网 随 随 随 随 随 随 随 随 随 随 随 随 随.

According to reports, since July this year, Shanghai, Ningbo, Nanning, Liuzhou, Xianning, Shiyan, Tengchong and other places have been demolished such "net red road signs" set by the roadside. Settings, including "I miss you in Shanghai in Shanghai", including Shanghai Gaoke West Road, and "I miss you very much at Xianning" in the door of a restaurant in Zhushanli, Xianning Avenue, Xianuan District, Xianning, Xianning, Hubei, Hubei "I miss you very much in Shiyan", Ningbo Xingyue Center "Wait for you in the summer of the summer", "I miss you in Ningbo", "I miss you in Nanning" in Qixing Road, Nanning, Guangxi, near the Square Road, Liu Beibei District, Liuzhou "I miss you in Liuzhou" and other net red road signs.

It is understood that when the road sign of "I miss you in Nanning" in Qixing Road, Nanning was demolished, it was set in the cultural and creative park in Neijie in Nanning. It has not been demolished, and the road sign is managed by the commercial area. The three net red road signs in Laocun, Jiangning District, Nanjing are also determined that the relevant person in charge of the place name office is not violated by the relevant person in charge of the place name office on both sides of the urban and municipal roads.

Online stores make "Dives Digital" advertisements

According to reports, many online stores provide such online celebrity road signs customization services. According to different specifications and configuration, the price ranges from tens of yuan to hundreds of yuan. Some merchants directly play "Dives Destroyer, the same platform on a platform" on the product page "Pickling Card" slogan.

Why is this kind of "Internet celebrity brand" called drainage weapon? Zhongxin Zhejiang reported that whether it was "missing your wind or blowing to Hangzhou", or "I miss you in Wenzhou", or "I want to hug you in Jiaxing", "Internet celebrity brand brand" quickly attracted attention to attention. The success in the sense of communication is because it fully mobilizes people's emotions, emotions, desires, and identity.

On the e -commerce platform, many buyers exposed the road sign in the product review area after receiving the goods. Some buyers said that "the effect is pretty good, and there will be many people to check in the next day." Customize "I miss you"+"miss your wind" for the farm. After receiving the goods, the message said "proper online celebrity punching point". However, according to reports, a merchant in Zunyi, Guizhou, said that his customized online red road sign was placed in the store, not at the door of the store or the roadside, but the drainage effect was not very good.

In addition, a seller revealed to the media that the customizer of the Internet red road sign is mainly a merchant, and the requirements of each merchant may not be the same. Customized, the price of a road sign is about hundreds of yuan.

However, some reports have mentioned that since the "net red road sign" has become popular, the civil affairs department and urban management department in many places have reminded that the road sign plays the role of the finger, and the inappropriate street signs will cause misleading. It is illegal without approval. Do not set up on the side of the road due to fun, diversion and other reasons.

Don't let the "net red road sign" refer to the wrong direction

The Beijing Evening News also commented today. The comments said that the appearance design of the net red road sign is similar to that of a regular road sign, which is easy to confuse and make passers -by unable to touch it. Although it is welcomed by some young people, it is actually "illegal" on the street.

The comments stated that the "Regulations on Place names" clearly stipulate that "no unit or individual may set up, remove, move, modify, cover, and damage the place name name."

Correspondingly, in its own urban management regulations, each city has clear requirements for the setting of place names and road signs. In order to become an Internet celebrity and to drain, some businesses follow the wind and privately set up this kind of road sign, which obviously ignores irresponsible behaviors that ignore laws and regulations. Even if there are few passers -by thinks that a road is called "I miss you in XX", but this kind of mobile, casual road sign is marked or north -south, it is easy to make passers -by think that it is true that it is true The geographical direction, then go the wrong way. The Beijing Evening News stated that setting up a place name is a very serious matter, with strict approval procedures and national standards. Functionally speaking, the road signs assume the role of finger positions. Inappropriate street signs will cause misleading, and the road sign sets up in chaos also lower the level of urban management. Some young people who like to take the net red market for checkup do not understand the demolition. You know, not all the rights that can become influencers and punch people are the right and good things. If this kind of road sign is set in the mall's atrium or at the tourist attraction, it obviously does not have the function of the road. It can be understood as a cultural and creative or landscape; Public order constitutes an invasion.

According to the comments, as a cultural and creative product, Internet celebrity street signs provide an emotional value and can easily set off a trend, but merchants cannot use without a lower limit in marketing. It is understandable to make highlights and attract passenger flow, but extending your hands on road traffic facilities, which affects urban management and hindering public order. If the civil affairs department and the urban management department do not intervene in the trend of the Internet celebrity road sign, it is easy to imitate more local groups, causing more confusion.

Good cultural and creative ideas and Internet celebrity design can take care of social responsibility while attracting traffic and bringing economic benefits. There are many excellent cases in this regard. Simple and rudely follow the trend, and set up net red street signs, which not only is serious at homogeneity, but also violates the law, or a little short -term traffic, but in the long run, this style cannot be long, and this style cannot be long.

Edit 丨 Wang Naixin Comprehensive Beijing Evening News, Beijing Youth Daily, China News Agency, Xinzheli, Guangming.com

Picture 丨 Little Red Book Screenshot, E -commerce Platform Screenshot, Weibo Screenshot

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