Guiyang: Running a new track in the city to activate the new engine of economy development

The prosperity of the night economy reflects the city's openness and activity.

As a provincial capital city, Guiyang takes the development of the night economy as an important starting point for promoting the level of urban development, taste, and wealth, and vigorously cultivate influential nightlife neighborhoods and large cultural and entertainment centers. The three night economic development axes in the countryside ", in cool body, refreshing, refreshing, refreshing, refreshing, refreshing, and" six cool "up and down, focusing on the implementation of" night tasting, night purchase, night entertainment, nightpies The eight "night building city" project of night stay, night enjoyment, night reward "make the" nightlife, night economy "more beautiful, dazzling and more live.

Night economic development is in full swing

"After upgrading, the walking street helps to push the economy of Guizhou." On July 25, a spokesman for the Chinese Ministry of Foreign Affairs, Zhao Lijian, posted a text and showed a picture to show the night economic development of Qingyun City, Guiyang. On August 14, CCTV Finance Channel followed the light and shadow night tour art park in Guizhou Scenic Area in Guiyang Township. Since the summer, Shuang Guiyang has continued to heat up during the summer tour, and its economic popularity has risen at night.

Behind the rise of heat is the continuation of Guiyang's economic development at night. In 2019, the Seventh Plenary Session of the Tenth Session of the Guiyang Municipal Party Committee of the Communist Party of China issued the "Guiyang City's" Establishment of "100 Stores and Thousands of Stores and Wanpu" Construction Action Plan ". In 2020, the Municipal Party Committee and Municipal Government issued the "Implementation Opinions of Guiyang City to Promote Night Economic Development", and vigorously developed the night economy, prosperous and active night consumption as an important starting point for the upgrading of the business industry. On July 7 this year, Guiyang City held a press conference on "Lighting Night Economy Playing and Avoiding the Summer Season", which released a rich and diverse night cultural tourism consumption scene around "night food, night purchase, night travel, night reading, night entertainment", and to Tourists across the country have issued summer vacation invitations.

At night, the reporter walked into the streets and alleys in Guiyang City to feel the new changes in the nightlife of Guiyang -Tai Ping Road. The owner carefully dressed up the trunk of the vehicle to make him into a coffee bar, lemon tea shop, barbecue stall, cake shop, attracting attractive attractions to attract Many young people come to try something new and form a unique "trunk market"; Qingyun Road, intestinal prosperous noodles, sour soup powder, tofu round, cake, barbecue, seafood stalls, all kinds of food and snacks always have a combined taste ; Next to the CC Park B, the street concert sings in the evening, and the past people stopped to listen ...

Guiyang people seem to be very fond of nightlife. The reporter found through a sample survey that of the interviewed Guiyang people, more than half of the week went out one night, and about one -third of the week went out 3 to 4 times a week. Most of the destinations at night are restaurants, followed by night markets, bars, cinemas, KTVs, concerts and other party places.

In the ranking of the Chinese Urban Night Life Index in 2020 and 2021, Guiyang was ranked among the top 20. Among the "2020 Night Economic Twenty Cities" released by the China Tourism Research Institute, Guiyang ranked 15th. In the "Research Report of China's Urban Vitality" released by Baidu Map, Guiyang has the number one hot pot restaurant per capita, with 7 hotpot restaurants per 10,000 people. In the "Summer Rental Report of 2022" released by Ctrip, Guiyang City's top ten hot self -driving destinations on the list. Data from the public comment show that the total amount of Guiyang bars exceeds 1,200, which is comparable to Guangzhou.

According to the investigation of the Guiyang Commerce Bureau, Guiyang's night consumption has contributed 40%of the total retail sales of social consumer goods. Based on the calculation of the total retail sales of social consumer goods in 2021 in 2021, Guiyang's night consumer market size has exceeded 100 billion yuan, and the night economy has exploded super vitality.

Night economy expands to diversified

The economy of Guiyang at night is not just a simple "eating, drinking and buying", but has gradually become a new format for integrating purchase, food, stay, Wen, entertainment, health, nourishment and other industries.

Li Yonggang, a professor at the School of Economics of Guizhou University of Finance and Economics, believes that the night economy is both "economy" and "life", reflecting the charm and vitality of a city and a place from one side. To develop the night economy, we must take the path of differentiated development according to local conditions, focus on brand and characteristics. "Rich formats, diverse consumption scenarios, and strong taste of Guiyang" have become a new look of the night economic development of Guiyang City.

This is true. In recent years, Guiyang City has played an ecological advantage and carefully created tourist attractions such as lakes, mountains, canyons, caves, waterfalls, virgin forests, ancient tower, etc., which has strongly promoted the prosperity of the night economy. In terms of improving cultural connotation, the night economy is combined with traditional culture, festival celebrations, customs and habits, and integrates with district characteristic culture and trend culture. Colorful Guizhou City 1958 Dream Journey, etc., makes night life more colorful. In terms of highlighting the characteristics of food, strive to play the "characteristic food brand", and the Qingyun City Ji, Boai Road Snack Street, Erqi Road Snack Street, which will carry the memory of Guiyang citizens to create a new world of life and entertainment in Guiyang, so that more tourists can feel the experience Fireworks and markets on earth are delicious, so as to turn more deep lanes and old streets into punching locations.

In Li Yonggang's view, the most attractive night activities to consumers in the future are the performances of music festivals, musicals, dramas, etc., as well as theme exhibitions such as art, fashion, followed by the late night cafeteria and 24 -hour bookstores. Aiming at these formats for layout.

At present, Guiyang City has formed a "night commercial district" that consumers such as Zhonghua Road, Financial City, Huaguo Garden, etc., to cultivate a number of distinctive and popular night economic demonstration blocks such as Qingyun City, Taiping Road, and Cross Street. ; 53 large shopping malls were built, with a total operating area of ​​about 4.2 million square meters. Although the economic development of Guiyang has become increasingly mature at night, the demand for the masses is still being upgraded and changing. In this regard, Liu Lisha, Secretary of the Party Committee and Director of the Guiyang Municipal Bureau of Commerce, said that Guiyang City will take regional characteristics as the core, increase supply -side structural reforms, and better meet the individual, multi -level, and quality night consumption of the masses need.

Night economy becomes a new engine for consumption upgrade

Guiyang City vigorously develops the night economy and injects strong vitality into the market entities unconsciously.

After Taiping Road transformed into a "trunk market", dozens of "post -80s" and "post -90s" owners came to operate, becoming a trendy place for many young people to check in and consume. In May this year, the "mobile market" opened in Nanjie, Bank of China, was gradually known to the surrounding people, effectively promoting market consumption. The uncle coffee shop has a booth in the market. The staff of the shop told reporters that 20 merchants who settled in the market held a group to warm up and drain each other. The business was very hot.

Liu Lisha believes that the night economy is a new track and a new symbol of urban vitality. It is also a new engine to build urban brands, promote industrial integration, and promote consumption upgrade. Vigorously developing the night economy can promote the extension of economic activities, increase the utilization rate of various facilities, and increase employment opportunities. Pull economic growth.

Guiyang City fully recognizes the important role of night consumption in stabilizing the economy to promote growth and meet the needs of the masses' good life. It is combining actual implementation to promote consumer series of measures to play the card of "night economy" to help economic and society accelerate the recovery development of development , Create the most beautiful "night" with a win -win situation.

According to Liu Lisha, next month, Guiyang City will host the first "Guiyang Shuang Shopping Festival", and the night economy will be the highlight of it. This will start the brand of "cool Guiyang" city consumption festival brand, better create a night consumption atmosphere, and accelerate the pace of consumption recovery upgrade.

Source | Guiyang Daily

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