"Spring Tea · Warm Return Gan Gan" Yunnan Chuncha Rong Media Promotion Activity was launched

On June 18, the launching ceremony of the promotion activity of "a spring tea and warmth back to Gan" Yunnan Spring Charong Media's promotion activity was held at the No. 1 studio of Yunnan Radio and Television. The event was hosted by the Yunnan Provincial Department of Commerce, Yunnan Radio and Television Station, Yunnan Radio and Television Media Group, organized by the People's Government of Erhai County, and Peacock Members to integrate e -commerce live broadcast bases, and co -organized by the digital Yunnan Taobao live broadcast base.

At the launching ceremony, Li Chenyang, the party secretary and director of the Provincial Department of Commerce, connected the deputy secretary of the Erhai County Party Committee and the county head of the Erhai County Party Committee, and the difficulty of the spring tea harvest, sales direction, sales channels and sales of Erhai County this year Wait for the questions to understand.

The Yuncha industry is a traditional advantage industry in Yunnan. The Provincial Party Committee and the Provincial Government attach great importance to the development of the tea industry. Wang Ning, secretary of the Yunnan Provincial Party Committee of the Communist Party of China, specifically pointed out during the investigation of Lincang to pay attention to the sales of tea, to do a good job of promotion of spring tea, help the power to help Tea farmers increase their income and promote rural revitalization. This time, the Provincial Department of Commerce joined hands with Yunnan Radio and Television Station to carry out "a spring tea · warm back to Gan Gan" Yunnan Spring Tea Rong Media Promotion Campaign, implemented the concept of "I do practical things for the masses", and set up a service tea farmer for the province, and to serve the province. The live sales platform of tea merchants and tea companies, comprehensive and multi -channel, promote the promotion of the cloud tea industry, and help tea farmers increase and become rich.

In recent years, the Provincial Department of Commerce has actively deployed the rural e -commerce service system. 114 counties (cities, districts) in the province have entered a comprehensive demonstration of e -commerce in the country. The retail sales of agricultural products are at the forefront of the country, and play an active role in the effect of consolidating and expanding the results of poverty alleviation and the effective connection of rural revitalization.

From June 18th to 28th, this event will be made by the tea category anchors, tea farmers anchors such as Taobao, Douyin, and JD.com, as well as the official anchor group of Yunnan Radio and Television Station, Yunnan Radio and Television Media Group, to form a "peacock Hui Huihui "Spring Tea Special Live Matrix", from 11 o'clock during the day to 17 o'clock during the day, 19:00 in the evening, selling Yunnan spring tea in Taobao, Douyin, and JD live broadcast rooms, allowing Yuncha to enter millions of households and let more households make it more Many people pay attention to cloud tea and fall in love with cloud tea.

Yunnan is the main area of ​​tea in my country. The tea industry is an important part of the modern agriculture of the Yunnan Plateau. It is the key industry of Yunnan's top ten industries in the world's top "green food brand". Among the 16 states (cities) in Yunnan Province, there are 14 tea -producing areas, more than 6 million tea farmers, and the population involved exceeded 11 million. After achieving the goal of "100 billion cloud tea industry" in 2020 By 2025, the goal of "comprehensive output value of the tea industry will reach 200 billion yuan". As of now, the area of ​​tea gardens in Yunnan Province has increased to 7.4 million acres. Among them, the picking area of ​​spring tea has exceeded 3 million mu, and the output is about 50,000 tons.

In recent years, Yunnan Radio and Television Station and Yunnan Radio and Television Media Group have deepened the construction of the media and built a new type of network communication platform "Colorful Cloud". Focusing on a series of new businesses such as integrating e -commerce live broadcast bases, we will create a new business format for integrating media. During the promotion of Yunnan Spring Tea Rong Media, Yunnan Radio and Television Station and Yunnan Radio and Television Media Group will use the influence of mainstream media on the mobile terminal. Through the "content+service" double -wheel drive, it will effectively broaden the channels of cloud tea circulation and promote the improvement of the cloud Tea online sales, to do practical things for tea farmers, and help the development of tea companies.

Draft: Sun Yuzhao

Edit: Yuan Shufang

Editor in charge: Song Lijin

Supervision: Mu Liyun

Channel Director: Duo Xiang

Chief Editor Trial: Li Xiaofeng

Chief Editor: Kong Weihua

Producer/Director System: He Yan

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