How does Shunde's "World Food Capital" IP come out?Great coffee ...

Author:Foshan Daily Time:2022.08.22

"Eat in Guangzhou, kitchen out of Fengcheng", Fengcheng is Shunde. Shunde is one of the world's food capital and one of the sources of Cantonese cuisine.

On August 19th, Foshan Food Beer Festival Shunde Branch "World Food Capital" -2022 Greater Bay Area Food Culture Week "Gourmet Coffee" Salon was held at Happy Coast PLUS International Food Cultural Exchange Center, from the food industry, academic academics, academic academics Big coffee, gathered at the forefront of the industry in the form of salon exchanges, combined with urban night economic development, catering operation innovation, brand design innovation and other categories, to explore how the city IP of Shunde's "World Food Capital" cities out of the world, moving towards the world, and promoting Shunde cuisine New industrial upgrade.

"Gourmet Great Coffee" Salon event scene.

Tan Haicheng, vice chairman of the Chinese Culinary Association:

Promote the industrialization and international development of Shunde Food

Chinese cooking culture is extensive and profound, and Shunde's food culture is unique. Here are both historical heritage and modern innovation. This inheritance is the original intention of food and culture. This kind of innovation is the unremitting development of thoughts and actions. As the world's food capital, as the birthplace of Cantonese cuisine, its gourmet culture has become a phenomenon -level existence of Chinese cooking culture. It is still in the continued enrichment, development and innovation. Its cultural concepts are in the same vein with Shunde culture.

Shunde has a deep cultural heritage of Cantonese cuisine and good ingredients. Shunde's famous chefs are born, and Chinese restaurants are gathered. Shunde Food is well -known. It is recommended that Shunde make full use of its own advantages. Through the "food+culture+tourism+industry" model, in -depth tapping Shunde cuisine cultural connotation, deepening international exchanges and cooperation, accelerating the characteristics of food characteristics, industrialization, industrialization, industrialization, industrialization, industrialization, industrialization, industrialization, industrialization, industrialization, industrialization, industrialization, industrialization, and industrialization, industrialization, and industrialization, industrialization, and industrialization, industrialization, and industrialization, industrialization, and industrialization, and industrialization, industrialization, and industrialization, industrialization, and industrialization, and industrialization, industrialization, and industrialization, and industrialization, industrialization, and industrialization, and industrialization, industrialization, and industrialization, and industrialization, industrialization, and industrialization, industrialization, and industrialization, and industrialization, industrialization, and industrialization, and industrialization, industrialization, and industrialization, International development.

Today, with the help of prefabricated vegetable development opportunities, Shunde cuisine has a new opportunity to move towards the country and millions of households. At the same time, Shunde Home Appliances also has a big difference in restoration of Shunde cuisine.

2022 Foshan Food Beer Festival Shunde Branch- "World Food Capital" 2022 Greater Bay Area Food Culture Week was held on the Happy Coast Plus of the Overseas Chinese Town of Shunde.

Feng Hui, deputy general manager of OCT South China Group:

How consumers like to consume, they pay attention to what consumption scenarios are created

As a urban landmark, Shunde Happy Coast PLUS has successfully created the brand of Shunde Food Gathering Zone. Shunde Happy Coast PLUS attaches great importance to the organic combination of local culture in the process of creating a gourmet gathering area brand. Food is one of Shunde's most shiny business card. In this regard, we have created the Food Museum, the International Food Exchange Center, and the town of taste, and carried out the three -star selection activities of Cantonese cuisine, which fully demonstrated Shunde cuisine elements in terms of software and hardware.

Consumption requires the creation of scenes. Shunde Happy Coast PLUS is an open scenic spot. It can not only allow tourists to play and find Shunde, but also understand Shunde Cantonese cuisine culture here.

Entering the happy coast, citizens and tourists felt the traditional cultural elements of Lingnan during walking. The Rose Plaza on the Happy Coast also combined with the theme of love to create a love punching wall, marriage registration office, Shunde eye ferris wheel. Essence The development of Shunde cuisine should also pay attention to the construction of scenes, pay attention to cross -border development, and closely combine with the Cantonese cuisine project.

Shunde Happy Coast PLUS.

Su Zhianqian, President of the Beibei Catering Industry Association:

Let food and culture complement each other

I am the founder of "Deyunju" in the restaurant. In recent years, we have made conservation and activation of ancient villages, built an open restaurant, and set up "Deyun Market" -the new market for village. After ten years of construction, Deyunju has changed from a dilapidated house to a unique food punching point in Lingnan. At present, there are about 1,500 meals. Its development can be said to conform to the trend of marketization.

How to make food and culture complement each other?我想以德云居的发展经验与大家进行交流分享：一是场地的保育，让食客在历史悠久的岭南建筑下品尝美食，感受顺德城市发展的变迁；二是开放的场景，打造没有围墙、 The border gourmet agglomeration area and ingredient market; the third is to make local ingredients renewed. Black hair melon, winter melon, bamboo shoots, sand bamboo shoots, etc. are all ingredients in Shunde, and we use unique cooking techniques again.

The development of Deyunju is replicable, and it is a microcosm of Cantonese cuisine culture; the reason why it can be recognized is to pay attention to the combination of catering and traditional culture to move people with local atmosphere. If Deyunju is going out, you need to pay more attention to the induction of scene symbols and appropriate standardization.

It is particularly noteworthy that how Shunde cuisine is combined with young people. This is not a choice question, but a must -answer question. The concept of chef must also keep pace with the times, and the needs of young people will be eliminated. In addition, it is necessary to pay attention to the development of prefabricated dishes, which may promote the important "magic weapon" of Shunde cuisine to the country and the world.

2022 Foshan Food Beer Festival Shunde Branch- "World Food Capital" 2022 Greater Bay Area Food Culture Week.

Internet celebrity foodist, Pinchengji host Li Jiasheng:

You can develop "script eating", telling food cultural stories good

Behind each cuisine, there are different environmental climate, different historical and culture, and a dish condenses a regional local customs. Today, light people not only pay attention to the taste of food, but also care about the story behind the food. Some people are even willing to come to the local taste in order to understand the story behind a dish. It is recommended that Shunde cuisine "out of the circle", pay attention to the excavation of the story behind the food. Shunde cuisine is the NO.1 (first) of Cantonese cuisine in my heart. The craftsmanship, ingredients, and taste are very good, attracting many people to come here to check in and taste. Shunde cuisine is not just the surprise brought by the moment of dishes, a series of processes such as breeding (planting), cleaning, cooking, etc. can be excavated, and this process is used in videos and other forms. It is also another surprise. In addition, , You can also learn from the "script killing" model popular among young people, combined with Shunde's food scene, and develop "script eating", so that food consumption is dependent on scenes. You can eat delicious food while playing the script. Help the food "out of the circle".

As the world's food capital, Shunde is striving to build a high -quality development demonstration area, focusing on the strategy of "Xingcheng City", continuously creating the "world food capital" super IP, continuously creating food+cultural tourism characteristic industrial chain, promoting catering articles The travel industry has been fully upgraded, stimulating the vitality of Shunde's city and showing the charm of the city.

Liang Xinglong, a light -building designer, Shunde Wild Cumis Sheng:

The cultural elements are organically combined with Shunde cuisine to make the meal more ritual

The food should be "out of the circle" not only to be full of color and fragrance, but also the experience of the diners. In the past, when I mentioned fishing, everyone thought of eating stalls, but now diners not only pay attention to the taste of food, but also pay attention to environmental experience, that is, a sense of ritual. Even young people go out for dinner. They "eat" first -first take pictures and send friends, and then turn on dinner. Therefore, the production of food and the restaurant environment is important.

So I have an idea to combine Shunde Ancestral Hall with Shunde Food Fish. I hope to make architectural design works in combination with the theme of Shunde Fish, so there is a prototype of Shunde Wild Cumilus. This is also a gourmet place focusing on young people, organically combining Lingnan architecture with Shunde cuisine. In this way, when diners, diners can not only taste food, but also feel ancient buildings, talk to history, and have a better sense of experience. In the future, I also hope to combine Shunde's traditional cultural elements, such as dragon boats, Cantonese opera, kung fu, etc., to better combine it with food. Let diners have more experiences.