You Yunnan was at the time | "Godci Pu'er" invited guests from all parties to come to check in!

Editor's note: Recently, with the adjustment of the "cross -provincial tour" melting policy and boosting market confidence, it also indicates that there is an inflection point in the domestic tourism market recovery this year. In order to accelerate the recovery of the tourism market and focus on boosting the confidence and vitality of the tourism market, in addition to a number of favorable policies released by the Yunnan Provincial Department of Culture and Tourism, it also issued a batch of award -to -supplementary implementation plans, involving investment and innovation of major cultural tourism projects Cultural tourism project planning, new creation tourism performing arts and dancing art boutique or high -quality large -scale performing arts programs, development and development of tourism products. When the travelers in Yunnan were busy, the cultural tourism market became hot.

Yunnan has great beauty. Its beauty is amazing, diverse, and colorful. At that time, Yunnan was invited to Yunnan, inviting you to go to Yunnan to feel good mountains and water! The Yunnan Provincial Department of Culture and Tourism, joint Wenjin Traveling Media Matrix, launched a series of reports of "Tour Yunnan's preparations to welcome the Baifang at the time", tap new highlights of cultural tourism work, and comprehensively promote Yunnan's inter -provincial tourism.

current

Various cultural tourism policies are good

Drive the industry's steady recovery

Pu'er City actively responded and implemented in place

Launched a colorful cultural tourism activity

Prepare to welcome tourists to punch Pu'er

(Pu'er City 2022 "Cultural and Natural Heritage Day" event)

Enrich the cultural travel format and welcome tourists from all parties

Since this year, a number of new formats and new projects have emerged in Pu'er City, which has injected new vitality into the cultural tourism market. Tea Horse Ancient City Tourism Town launched a large immersive theme performing art, "The Gang of Time and Space", which made tourists get intoxicating in the prosperity of the tea horse's mutual market for a long time. Close to the magnificent horse gangs; the 16th China · Mojiang North Tropic of International twin festivals and the Hanni Sun Festival opening the clouds on the clouds, which shows the nostalgia and twin culture of Mojiang. The Cultural Tourism Festival is successfully held, bringing tourists a unique way to celebrate and gourmet experience.

(Chama Ancient Road Tourist Scenic Area Large Water Dance Show "Horse Gang Love Song")

(Chama Ancient City Dragon Boat Festival "Shengtang Market")

In order to promote the deep integration of cultural tourism and enhance the tourist tourism experience, the Pu'er Culture and Tourism Bureau launched high -quality tourist routes such as ecological picking, Chashan traceability tour, and a number of surrounding tourism, rural tourism, parent -child tourism, and in -depth tourism projects. Provide more options for tourists on holiday travel; counties (districts) combine local characteristics to fully tap tourism resources, and launch various forms of tourism products and preferential policies to the majority of tourists; all travel agencies actively open up the surrounding tour market and launch "" Research tourism "" non -heritage tourism "," tea culture tourism "," coffee culture tourism "and other products have greatly enriched the supply of holiday tourism products.

(Nuozha ferry cruise experience)

(Lao Da Bao Ge Dance Performance)

Introducing preferential policies, "benefit" tour benefits continue

In order to welcome the upcoming summer passenger flow, four national 4A -level scenic spots in Pu'er City launched preferential tickets. They are Pu'er National Park (original price of 100 yuan, discount 50%), Chama Ancient Road Tourist Scenic Area (original price of 80 yuan, 50%discount, this discount is half -price ticket for the scenic area "Zhongyi Station+Tang Tea Hall+Huahai Adult Ticket", tea There is no need for tickets to enter the park to enter the park), the Chinese Pu'er Tea Expo Garden (original price of 30 yuan, 33%of the discount), and the Mojiang North Tropic of Cancer (original price 40 yuan, 50%of the discount). Visitors can purchase preferential tickets through "You Yunnan", Ctrip or Tongcheng platform.

(Pu'er National Park jungle crossing)

(Giraffe interaction of the tea -horse ancient road tourist attraction)

Since June of this year, Pu'er Mao Airport "Pu'er ⇌ Kunming" and "Pu'er ⇌ Chengdu" flight, Lancang Jingmai Airport "Lancang ⇌ Kunming", "Lancang ⇌ Lijiang", "Lancang ⇌ Chongqing" flight has been resumed. Visitors came to Pu'er Tourism to provide more convenient ways to transport. In order to cooperate with flight recovery, Pu'er Simao Airport launched preferential services, and the fare of Kunming → Pu'er flights has been greatly reduced. Chengdu → Pu'er routes with more than 10 people in Pu'er routes can enjoy 980 yuan per person for round -trip (including tax). The Pu'er Culture and Tourism Bureau also coordinated the launch of preferential measures in A -level scenic spots. During June 11th to 30th, passengers holding Kunming → Pu'er and Chengdu → Pu'er air tickets can enjoy all T -level scenic spots in Pu'er City.

(China Pu'er Tea Expo Garden)

(Mojiang North Tropic of Cancer Label Garden Scenic Area)

Implement assistance measures and support market recovery

In order to help tourism companies through the difficulty of the epidemic and promote various bailout measures to reach the grassroots level and directly benefit the market entity, the Pu'er Culture and Tourism Bureau will actively strive for the support of the municipal budget funding, and organize the recommendation of new flow loan discounts for cultural tourism enterprises , Tourism Performing Arts Enterprise Apply for Provincial Awards to coordinate financing support. Up to now, 7.7036 million provincial -level award -level supplementary funds have been completed (newly added mobile fund loan discount subsidies, 900,000 yuan for new cultural tourism products, 42.424 million yuan of ticket subsidies for A -level scenic spots, medium and high -end tickets, medium and high -end tickets The accommodation industry development award was 2.2 million yuan), and the temporary return of the travel agency to the quality margin of 6.2 million yuan, which effectively relieved the cash flow pressure of cultural tourism enterprises.

(Jingmai Mountain)

(Dajiewan)

At the same time, focus on cultivating the cultural consumer market, encourage various forms of cultural and sports activities, and strengthen the development of cultural industries; support the development of rural tourism, leisure agriculture, and attract urban residents to enter the countryside consumption. Working together with Industrial and Commercial Bank of China, Agricultural Bank, Bank of China, Postal Savings Bank, and Fuyun Bank launched the "Silver Tourism and Huyou Pu'er" credit card preferential activities to support cultural tourism companies to relieve difficulties, drive the "Pu'er Tour Pu'er", promote the cultural tourism market Back to recover. This discount covers scenic spots, battery tickets, literary performance tickets, diet, half -mountain hotels, star homestays, cultural and creative products, etc. During the event, tourists hold the credit card of the above five banks to consume in designated merchants and enjoy the relevant "benefits" benefits. (Pu'er National Park)

(Pu'er Base in the Asia -Pacific Forest Organization)

Strengthen publicity and build a safety defense line

During various festivals or major activities, the Pu'er Cultural and Tourism Bureau discovered advantageous resources, and aggregated the four mainstream media and self -media platforms of the central, provincial, city, county (district) to form a publicity matrix. A variety of forms, focus on promoting relevant information such as cultural tourism products, benefiting people's measures, policy adjustments, rescue difficulties, and hometown promotion, planning and launching a number of boutique tourism routes, and timely release special activities and preferential policies of scenic spots to form a comprehensive and more Level propaganda and guidance to create a peaceful, assured, comfortable tourism atmosphere.

(Tea Horse Ancient City Tourists are weaving)

(Non -heritage market is attractive)

In the next work, the Pu'er Cultural and Tourism Bureau will further implement the spirit of the policy, and continuously launch various benefits and cultural tourism products to meet the consumer needs of the people, and make good use of the provincial -level rescue industry on the cultural tourism industry. Help series policies, support the rescue of cultural tourism companies, and promote the recovery of the tourism market. At the same time, continuously supervise and inspect safety production, epidemic prevention and control, and safety during the flood season, strive to create a safe and comfortable tourism environment, and escort the smooth operation of the cultural tourism market.

(Cultural market special inspection)

(Disinfection of tourist toilets)

Coordinating Li Wennu Li Ya

Wen Zhuzheng

Tu Pu'er City Cultural and Tourism Bureau, Lancang County Cultural and Tourism Bureau, Simao District Culture and Tourism Bureau, Pu'er National Park, Chama Ancient Road Tourist Scenic Area, Chama Ancient City Tourism Town, Zihan, Pu Xingnan, Zhu Zheng, Chen Zhishen

Edit Dai Wangyuan

In this issue, Zhang Lingjie Huafang

Review Ma Bo Liu Li

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