Less than a week after resumption, Beijing catering fell into the ice cellar again

The food flow has fallen sharply, and the takeaway single volume has fallen straight ... Since the outbreak of the Paradise Supermarket Bar, the Beijing catering that has been resumed in less than a week has fallen into the ice cellar again!

On June 6, the restaurant in most parts of Beijing restarted.

However, on June 9, three days later, the clustering epidemic of Sanlitun Paradise Supermarket bar was outbreak. Later, more than 700 restaurants in the Sanlitun Business District stopped, and catering in the nearby area was also affected to varying degrees.

The Beijing catering industry, which is actively re -production and re -production, was poured off a pot of cold water.

Less than a week after resumption, Beijing Catering fell into an ice cellar again!

As a trader of multiple catering brands in Beijing, Guo Xiaodong was very clear about the current situation of the Beijing catering market. He told the Red Food Network (ID: hongcan18) reporter that after the Paradise Supermarket Bar incident, the recovery of Beijing catering was not small.

"After resumption of work on June 6, Beijing is actually in a semi -open state. Many areas are in a state of sealing and controlling. The non -seal -controlled area is also in the state of epidemic prevention in the outer pine. The overall situation of the recovery of the Zhou -Beijing catering is not very optimistic. The emergence of the Paradise Supermarket incident has made the Beijing catering snow that originally resumed slowly. "When it comes to the repeated epidemic in Beijing, Xue Guowei, the founder of the claym emperor, revealed the words. A little helpless.

He said that since the outbreak of the Paradise Supermarket Bar, the first one is more than 700 catering merchants in the Sanlitun Business District. "We also have a store in the Sanlitun business district. At present, we are in a state of closing. There is no way to open it."

In addition, Xue Guowei also told the Red Food Network that because Sanlitun is located in the north of Chaoyang District, it is closer to the CBD, and the crowd is very wide. Therefore, the entire Chaoyang District catering is more or less affected. There was a significant decline in time.

Shaanxi Weibian oil splash noodles are one of the brands that have been affected. His founder Chen Lei said that they have a store around the core management and control area of ​​Sanlitun. After the restraint is banned, they plan to focus on takeaway, but since the outbreak of the heaven supermarket bar, due to the needs of the epidemic prevention and control, the area of ​​takeaway can also be further being used as a takeaway area. compression.

"The coverage of the original takeaway was 28 square kilometers, and now it has been reduced to 8 square kilometers, and the single volume drops directly." Chen Lei said.

△ Picture Source: Shaanxi Foodians Chen Lei Confession

In addition, many Beijing catering people revealed that because the personnel involved in the Sanlitun epidemic were distributed in multiple areas, except for Chaoyang District, the catering market in Beijing districts was impacted to varying degrees.

Nanchengxiang, who has deployed over a hundred stores in many districts in Beijing. His founder Wang Guoyu told the Red Food Network reporter, "We resumed their business from the 6th and saw that the flowing water increased every day. Suddenly tightened again, many activities could not be carried out normally, and the store flowed down immediately. "

Wang Gang, the founder of Wusheng Yang Tang, also said, "Although we have no stores in Sanlitun, after the outbreak of the heaven supermarket bar, the business business outside the Sanlitun Commercial District has also been affected. About 15%. "

Nangcheng Xiang and Wusheng Sheep Decoction have declined significantly, and the dining and characteristic catering with stronger social attributes are even more frustrated.

Bigbesa is one of them.

"We are experiential catering. If we can't reach 70%~ 80%of normal sales, it is difficult to keep the capital. After the outbreak of the Sanlitun epidemic, the sales of many other regions can only reach 50%of the normal sales. The gap with the capital is quite large. "Zhao Zhiqiang, the founder of Big Besa, told the Red Food Network reporter.

△ Before the outbreak, Big Besa's queue. Image source: Big Bisa Picture Conferry

Another catering owner who runs barbecue business in Beijing is also helpless. "Limited to the characteristics of barbecue category, we have little advantage in takeaway. Stopping halls is equivalent to directly cutting the source of income, but employee salary and rent rent Still want to give it, the pressure can be imagined. "

"National Catering, Beijing is the worst?"

According to the latest news of the Beijing Centers for Disease Control and Prevention, from June 9th to 16th, 351 newly crowned infections in Beijing's accumulated reports were involved in the clustering epidemic in the heaven supermarket bar. Although the new cases have declined Still in a critical period.

It is foreseeable that in the short term, the Beijing catering industry will continue to be affected.

"National catering can be said to be the worst in Beijing!" Said the old catering cannon that had been cultivated in the industry for more than 20 years.

The emotion of the old catering cannon may be slightly exaggerated, but there is no doubt that the Beijing catering industry has indeed lost heavy losses since 2020.

On the one hand, since 2020, the Beijing catering industry has been repeatedly attacked by the local epidemic.

In June 2020, the battle of the epidemic sent out from the Xinfa Land lasted for 56 days; in the summer of 2021, the outbreak of Beijing Wangjing was out of Beijing; at the beginning of this year, there were also many cosmetic phenomena in Beijing in Beijing, including the current. The heaven bar incident ... The repeated epidemic caused an irreparable loss to the Beijing catering industry.

"As the capital, Beijing's first priority is benchmarking and stability, so where there is an epidemic in the country, Beijing will follow the strict guardian, and the influence of the catering industry can be imagined." The old catering old gun said.

On the other hand, due to the repeated epidemic, the dining hall stops and stops, and it frequently shuts down, which is more expensive than keeping closing the store.

Zhao Zhiqiang calculated a account reporter to the Red Restaurant. "In the past 30 days when Beijing stopped eating, it happened to avoid the peak period of consumption such as May Day, Mother's Day, Children's Day, and Dragon Boat Festival. The catering industry is one of the few consumption season in the year, so it has been closed for more than a month in Beijing, and the catering looks like it has lost a month, but it is far more than that. "

Wang Gang, the founder of Wusheng Yang Tang, bluntly stated that the epidemic was repeated, and the situation of Wusheng Yang Tang was even worse than 2020.

"In 2020, the government asked to eat and takeaway. At that time, our employees did not go to work or return to Beijing. They did not need to pay for additional payments. Because the store did not act as actual use and operation, the rent was reduced. Close the store, the rent is given, the employee's salary is to be paid, and for a month, we will lose five or six million. "

Xue Guowei, the founder of the Cut Cooker Emperor, also said, "Stopping, the salary of employees is paid as usual. Although the rent can be discussed, most of them still have to be given normally. Now many restaurants are a state of" blunt knife cut meat ", even if survived, even survive It also faces a very big crisis. "

In addition, a Beijing catering person who did not want to name to the Red Dining Network revealed that the Beijing catering market is currently staged a cruel takeaway traffic battle.

"In the case of the income income of the dangers, many brands have smashed a lot of money to enter the takeaway market in order to quickly seize the source of customers, which leads to serious inside. "

According to Red Meal.com, at present, cash flow is still a major problem that plagues Beijing catering companies. I still remember that at the beginning of the outbreak, some head chain catering gangsters bluntly stated that the cash flow of their own companies can support up to 1-3 months. Now the epidemic has lasted for more than two years, and the remaining food of the landlord's family has gradually bottomed out.

"Every time the epidemic is controlled for a month, the economy will be made up for recovery for three months. Now the Beijing epidemic is at least two years to ease. How can there be a few more catering brands that can burn money for two years?" An industry insider said with emotion.

Wang Gang, the founder of Wusheng Yang Tang, told the Red Food Network reporter that when the epidemic broke out in the previous two years, in order to raise funds, many catering owners, including himself, had mortgaged the mortgaged real estate.

"Next, we have also raised funds from various parties to find ways to increase some funds to come in to keep the enterprise, but now we have no asset mortgage. If the funds cannot enter, we can only close the shop layoffs in the end."

Actively seek change, the living rules of Beijing catering people

The repeated epidemic situation has been in the deep water of Beijing catering companies for more than two years, and many companies have encountered unprecedented life and death.

Fortunately, since Beijing announced on April 30, what we have seen is that Beijing catering people have not chose to lie down, but to face the difficulties, actively find ways to save themselves, and briefly restore the eating of the hall. He also devoted himself to the re -production and re -production.

Right now, in the face of an uncertain future, this group of catering bosses did not sit still, but calmed down to find opportunities and rethink the law of the survival of the enterprise.

Yang Jinxing, the founder of Yang Jixing's stinky catfish: In the past two years, we have taken a lot of detours. Now we are thinking about the brand's living space and survival value, tap the brand advantage, and find our own way of survival. In addition, we intend to repair employee confidence through the form of equity incentives, so that employees have confidently crossing difficulties with enterprises.

Xue Guowei, the founder of the claypot emperor: At the moment of the epidemic, when the food cannot be used, he will increase the fertility of the soil.

Wang Guoyu, the founder of Nanchengxiang: Next, Nancheng Xiang will adjust the rhythm of opening a new store and adjust the development speed slower. There are remaining grains in the family. No one has no money to open the store, does not greedy, does not expand blindly, does not do depth and does not width.

Wang Gang, the founder of Wusheng Sheep Tang: In the future, it will adjust the layout of the industrial chain. While reducing the large -scale investment of the store, it will increase the investment in the retail and supply chain.

Zhao Zhiqiang, the founder of Bigbesa: Next, we will work hard on employment planning, try to use intelligent means to complete standardized and finished products, optimize the employment structure and improve production efficiency, thereby reducing cost pressure.

Chen Lei, the founder of Shaanxi Weibian oil splash noodles: We decided to postpone a project that invested millions of millions. Now it is developing a new brand. Single shops invest in about 200,000. The consumer scene includes the food, takeaway, takes out Native

According to Red Meal.com, there are many active Beijing catering people.

In the era of complex and changing, only by continuously consolidating internal skills and active conspiracy can we find the opportunity to grow up.

As Mr. Chen Chunhua said in the Digital Age theoretical Innovation Leader, in the face of huge uncertainty, we did not escape the opportunity and the possibility of shrinking. What we should learn to coexist with uncertainty, because it is uncertain in the environment. Upper, determine in our own hands.

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