Yangzhou, Jiangsu: Take food as a matchmaker to help companies relieve difficulties

Citizens taste food.

Yangzhou morning tea appeared at the morning tea culture festival. Photo by Zhuang Wenbin

Small tea.

Yangzhou World Food Capital IP embroidery tiger.

On the morning of June 17, 2022 China Yangzhou Huaiyang Cuisine Food Festival and the 4th China Morning Tea Culture Festival opened. Essence The event was to welcome the guests in the media as the media. While showing and promoting the Yangzhou morning tea culture, it promoted the exchange of early tea (breakfast) food exchanges in more than 10 cities across the country to talk about the development of the industry. While bringing the tongue to citizens and tourists, holding hands with the brothers' cities, creating a new highlight of consumption, helping enterprises to relieve difficulties.

Yangzhou

"Yangzhou Morning Tea" promotional video is officially launched

"In Yangzhou, people call breakfast as early tea. Yangzhou morning tea and Huaiyang cuisine are in the same vein with a long history and deep culture. It is the most beautiful representative of Yangzhou food. The promotional video of the "Yangzhou Early Tea" produced by the Municipal Commerce Bureau was officially released, and the current status of the history, development, characteristics and industrialization development of Yangzhou early tea was thoroughly interpreted.

The Yangzhou morning tea industry has a solid foundation and has dozens of early tea food production companies such as Dongyuan Food, Victoria's Bean Food, Sanhe Simei, Wufeng, Fenghe and other early tea food manufacturers. Yangzhou Baozi has an annual output of 800 million yuan, enjoying the reputation of "Yangzhou Baozi, Baojiaxia". The city's existing catering industry has 251,300 people, of which 26,400 are engaged in the noodle industry, and 10,000 have been awarded the titles of noodles. With 52 non -heritage projects such as refreshment production skills and 27 dietary samples. The traditional production process of Gaoyou salted duck eggs was selected into the provincial non -heritage list. Centennial Fuchun has developed a series of physical enterprises around the "Fuchun" brand chain. Yechun has opened 7 chain branches in China and overseas. He has been awarded the title of one of the black pearls and two diamonds for many years, and promoted Yangzhou morning tea to the country and international.

Authentic

China Landmark Food Morning Tea Breakfast List released

Xi'an Dechang Dumpling Dumplings, Wuhu Gengfu Xing Biscuits, Hangzhou Zhiwei Guan Xiaolongbao, Nanchang Zhou Zhenzhen Mixing Fan, Yangzhou Fuchun hot dry silk ... On the spot, 2022 China morning tea (breakfast) landmark food exhibition at the same time, 12 morning tea from China (Breakfast) Gourmet representative companies and 14 Yangzhou local catering and cultural and creative enterprises participated in the exhibition, allowing citizens to taste nearly 30 special foods at one time.

In order to promote early tea (breakfast) landmark food construction and help the upgrade of food brands, the China Hotel Association has launched a 2022 Chinese landmark early tea breakfast list for the first time through strict review procedures. , Chongqing Xiao Noodle, Nanjing Duck Blood Fan Tang, Suzhou San Shrimp Noodles, Yangzhou Sandingbao Bag, Yangzhou Salt Shang Wulin Bao and other 21 cities.

Zhang Zhijun, deputy chairman of the Chinese Hotel Association's old -fashioned catering and non -heritage professional committees, introduced that landmark food is made by the use of local ingredients and unique local techniques on the premise of the national land name specification system and national geographical name culture protection. Cultural connotation, unique flavor, and special cuisine of the customs, including famous dishes, famous spots, banquets, snacks, famous hot pots, and specialty foods such as special halogen products, sauce products, and waxy flavors.

nice taste

New media food expert visit and promote Yangzhou cuisine

Early tea (breakfast) tasting, online and offline Yangzhou morning tea must eat map release, offline morning tea (breakfast) industry round table meeting, new media food expert matrix to camp Yangzhou food ... This food feast, both Yangzhou "World Food Food The outlook of the development and prospects of the development of the capital, at the same time, is also establishing a propaganda system of affordable and Internet popularization, creating a unique city business card of the "World Food Capital -Yangzhou".

"The embroidery tiger is the IP of Yangzhou World Food Capital. We will use the embroidery tiger as the first perspective. By exploring the stories of Yangzhou cuisine, in the form of short videos or graphics, the publicity and spread of the state food culture." People told reporters that the official institution number of "Yangzhou World Food Capital" has been officially launched.

The event also attracted a group of small red books bloggers, Douyin experts, etc. to visit the local catering famous shops to tested Huaiyang Food, and at the same time filmed and shared promotional videos and graphics. "Last year, Yang Yang had tasted the authentic Huaiyang cuisine, but also visited the authentic Yangzhou snacks. Raiders about Yangzhou cuisine were popular with netizens." Xiaohong Book blogger "Xiaoyu Eat Company" from Hefei said. After a year, when you come to Yangzhou again, you will focus on Yangzhou morning tea.

Develop

More than 10 cities gourmet enterprises and suggestion for industrial development

At the round table meeting of early tea (breakfast) industry, food in more than 10 cities across the country represents the development of industrial development. "We brought the meat swallows of Fuzhou, and we will also bring Yangzhou morning tea culture back. At the same time, through such exchanges, Fuzhou will be ranked among the" World Food Capital "." Said Chen Junfan, the inheritor of Fujian meat swallows.

Black loosely beef bamboo shoots, black pine and beef bags ... On the 17th, Yangcheng, Jiangsu, blindly made public appearances for the first time, attracting the attention of many people in the catering industry and food industry industry. "I am a business supermarket, and I am very concerned about this product that can be sold in supermarkets or online." A viewer said.

How to ensure the quality of early tea and breakfast cold chain products? Zhao Liping, deputy secretary and vice chairman of the Guangzhou Restaurant Group Party Committee, said that the standardization of products brought by market demand is that the central kitchen is a good product based on the continuous research and development and reduction of costs, bringing the ultimate consumption experience to consumers. However, not all the food products can be made into standardized, so while meeting the market demand, you should also choose the right product, which not only ensures the taste of the product and produces good economic benefits. Dong Keping, a gourmet consultant of "China on the Tip of the Tongue" and the general consultant of CCTV's "China Taste", believes that Yangzhou early tea is included in breakfast life, but it is more reflected in the exquisite life. In today's fast -paced life, appreciation of early tea does not become daily demand for young white -collar workers. Early tea industrialization needs to solve the energy needs of young people. Combining the eating method and lifestyle, the market will be wider.

Flavor of fireworks

The morning tea in four places such as Guangzhou, Shunde is sold

On the same day, China Morning Tea Taste Week was launched. Famous chefs from Guangzhou, Shunde, Xuzhou, and Huai'an morning tea shops supplied local specialties at the Qiyuan Tea Society, Yicun Slimming West Lake Store, Fuchun Tea Society National Day and Yiyuan Hotel. Through the exchanges of the morning tea cultural industry, create a new highlight of consumption, boost corporate confidence, and promote consumption recovery.

At 10:00 am on June 18th, the second round of Yangzhou Huinmin coupons in Yangzhou will be robbed at the same time on platforms such as the "CCB Life" APP and "Yangzhou Things" Douyin account at the same time. · Summer Night Life "to speed up economic recovery.

Correspondent Yang Shangxuan

Reporter Sun Yan Tu Mingjuan

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