Support "farmers' wealth" with "industrial prosperity" and "exploration flowers"

Photo by the villagers of Hexi Town at the flower and seedlings base, Zou Huiling, the seedlings of the Rhododendron species, Zou Huiling

"Earth cultivation, cuttings, irrigation ... This is the flowering base of flowers and seedlings in Nanjing County and Xizhen in Zhangzhou. The villagers are busy planting hair azaleas.

As soon as the camera was converted, with this background, the "post -90s" returning to the hometown to start a business youth Lin Jiawei, under the "clustering" of the seedlings, walked into Tian Demon, holding a mobile phone to sell seedlings live.

"In the past, the whole family went out to work, and the family's economic income was not high." Seeing that many people in the village rely on planting flowers and seedlings gradually became rich, Lin Jiawei gave birth to the idea of ​​returning to his hometown to engage in "beautiful cause". The original two acres of land in the family planted seedlings such as rhododendron and safflower beef wood, and founded the golden echicon. At that time, it made more than 100,000 yuan. At the beginning of the sweetness, he gradually expanded the planting scale, and contracted more than 10 acres of land to plant flowers and seedlings, and the annual income turned several times.

Freshly blossomed, beautiful because of flowers. In recent years, Hexi Town has developed the characteristic industries of flower seedlings according to local conditions, and has gradually established the production and sales model of "party branch+production base+cooperative+e -commerce". At present, the town has formed a multi -variety and diversified development of the flower seedlings industry, which focuses on hairy rhododendrons, red flowers, red leafin, camellia, and Yang Yang, with annual sales of over 1 billion yuan. The healthy development of the industry allows villagers to achieve employment and revenue at their doorsteps.

"When more villagers pour into the track of the flower seedlings industry, according to market demand, expand sales channels and open market sales, to promote the sustainable and healthy development of the entire industry." He said, the secretary of the party committee of Hexi Town.

In order to further make the "cake" of the industry, in 2019, Hexi Town Flower Seedling Marketing Exhibition Center and 13 management sales houses are located in Sakura Village, and a number of professional seedling economists have been cultivated to form a large -scale trading market. Today, the sales network covers Zhejiang, Guangdong and other places. At the same time, more and more young people return to their hometowns to start a business, and use e -commerce platforms such as Taobao and Douyin to share their own planting experiences and develop live and bring them rapidly.

As the Economic Man and Live Broadcasting Teams are gradually huge, the supply and demand is promoted simultaneously, and the flowers and seedlings in the flowers and seedlings of Xizhen have ushered in new opportunities for development. "Drive the car goes down the field" and "holding a mobile phone for live broadcast", which has become a portrayal of life with flowers and seedlings with flowers and seedlings.

In the office of Li Yangshan, secretary of the Party Branch of Sakura Village, it was another busy scene.

"Secretary Li, what should I do if Mao Du Rao is rotten? Come and see ..." As soon as Li Yangshan received a call from the villagers, he immediately put down the work of his hand and moved to the field to provide villagers with seedlings, diseases and insects, etc. Technology is too busy.

As early as many years ago, the Party Branch of Sakuya Village established a party member link assistance system to innovate the working model of the "Morning Tour and Evening". Services; went to the village department in the evening to hold a "meeting meeting" to discuss the problems reported by the masses and coordinate the problem in a timely manner. Nowadays, this system has been promoted to the whole town and forms a grid management of party building. The party member serves as the grid of the grid, leading the villagers to develop and produce, and effectively condenses the strong driving force for party building to promote development.

As the saying goes, Qishan, two water. How to better utilize land resources and improve the efficiency of perurone is a new problem encountered in the development of the flower and seedlings industry in Hexi Town. After years of exploration and experience accumulation, a path of combining "going global" and "introduction" has been made with Xizhen.

On the one hand, actively guide villagers to establish planting and sales bases at Guangdong, Zhejiang, Hainan and other places; organize large households to participate in exhibitions such as the Zhangzhou Flower Expo · Agricultural Expo, and learn from advanced technology and development experience. On the other hand, strengthen cooperation with universities such as Fujian Normal University, set up a "Dr. Hexi Workstation", and play the role of science and technology special agents to regularly invite experts to "consult the pulse" in the field; , Introduce famous varieties to improve planting benefits.

"With the leadership of the cooperative, not only can we get market information in time, but also update the planting varieties according to customer requirements and develop order agriculture." Not long ago, Li Ruilan, a member of the Zhanghe Flower Seedling Cooperative with Xi Town, received a sum of 200,000 yuan. Order. Relying on the registration of the "Zhanghe" brand trademark, like Li Ruilang, nearly 20 members have established planting bases and opened sales outlets across the country, which has launched a regional flower and seedlings brand. This is not only the beneficial exploration of Zhanghe Flower Seedling Cooperatives, but also the development of 6 professional cooperatives in the town and 34 family farms in the town. It is a microcosm of "farmers' richness" with "industrial interest".

"Next, we will accelerate the cultivation of characteristic and advantageous brands in accordance with the relevant measures and policies of the promotion of the high -quality development of the flower seedlings industry in cities and counties, to accelerate the cultivation of characteristic and advantageous brands, promote differentiated development, and make every effort to promote the upgrading of the flower seedlings industry. Go to fast lane. "Dai Hai Goose said.

静The reporter Wu Jingfang correspondent Wu Ruiqiong

- END -