Fashion Week is coming!丨 Oriental Fashion Season · 2022 Qingdao Fashion Week opening

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The annual Qingdao Fashion Week opened at the East Fashion Center of the West Coast New District last night. This time, Fashion Week is based on the theme of "Emerging Power Order". Fashion Shopping Festival and other activities have allowed Qingdao's original design brands to integrate the world and go global.

In the first opening fashion show, three fashion performances from domestic and foreign fashion show avant -garde, with a strong artistic atmosphere. Doucan from the Korean senior designer brand Doucan uses an emotional brush with oriental fantasy to interpret and depict beautiful natural, light and shadow and the products of the times. Qingdao's local jewelry design brand Witzburg uses a large color impact and exquisite accessories embellishment to renders the freshness of young girls on fashion.

Wei Jianhua, the founder of the Witzburg brand: For us, it actually creates a very good role in promoting and publicity for our brand. It will give us good publicity each time, especially to us, especially to us Local brand.

Wang Lin, Executive Director of Qingdao Zhongfang Yilian Fashion Industry Investment Group: This time we continued to invite nearly 300 domestic buyers in China. These buyers order our order around the autumn and winter clothing of the next quarter. We have started pre -sale online. It is now sold for 10 million yuan.

In recent years, due to the impact of the epidemic, the fashion clothing display show has shown a network of network and digital transformation. This will host a series of theme activities such as brand release, Douyin Shopping Festival, Experience Exhibition and Summit Forum to help Qingdao textile and clothing industry high -quality develop. Among them, the Oriental Fashion Season 方 2022 Qingdao Fashion Week Douyin Shopping Festival will organize 25 online online and 5 offline release shows. The diverse fashion consumption experience has promoted the transformation of the original fashion industry for commercial value.

Feng Wei, deputy bureau -level leading cadre of the Municipal Industry and Information Technology Bureau: From the basis of creating the textile and clothing industry chain, we are based on local brands, designers and original works this year. It will also launch the works and designers of Qingdao's top ten young designers.

(Reporter Wang Jin)

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