2022 Shanghai Night Life Day is here!"Light on Yijiang and One River", it turns out that there are so many riverside nightlife experience areas in Shanghai!

Light on the Yijiang River, Shanghai's 10 waterfront nightlife experience areas and 30 waterfront nightlife good places to appear, bringing more night -night new choices to citizens. As one of the "Five -Five Five Shopping Festival" benchmarking activities, the 2022 "Shanghai Night Life Festival" will start tonight. It will pass the seven major experience formats and benchmarks through the seven major experience formats and benchmarks through "night purchase, night food, night tour, night entertainment, night reading, night movement" The project shows urban youth, fireworks, fashion trends and Shanghai flavor.

Constructing the waterfront night economic vitality belt

At the launching ceremony, 10 distinctive waterfront nightlife experience areas on both sides of the "One River and One River" were unveiled, including the Huangpu Binjiang Bund area that carried the history of the old Shanghai, and the Pudong Binjiang Fudu-1862 Ship Factory, the Pudong Binjiang Beibu, the northern Ben River area of ​​integration shipping, commercial, and financial ecology, Waibaiqiao area in the intersection of rivers and rivers, Xuhui Binjiang area combined with dynamic and static, the Expo-Qianjiang River area combined with outdoor sports and large-scale exhibitions, Yangpu Binjiang area concentrated in the century-old memory, and the century-old memory area, and the Yangpu River area concentrated by the century-old memory. Red Cultural Tourism Leisure Destination Jing'an-Suhewan area and so on.

The 30 waterfront nightlife is well announced, including Nanjing Road Pedestrian Street, Fudu Binjiang Avenue, and the open space of the riverside of the west coast, which brings the latest tide night enjoyment to Shanghai citizens. The Bohui Plaza on the south bank of Pujiang launched the "Nightopia Night Demon Utopia" event, which extended the consumption time axis to 5 o'clock the next day. Shen Danzhang, general manager of the Bohui Plaza project, introduced it after the setting sun, the mall will pass the luminous basketball, night -motion skateboarding, beer bus, The series of luminous devices such as Ajeong Waterfall and Neon Dance Hall cooperate in depth with the community in various vertical fields to continuously build new social scenes from the aspects of scene optimization, brand update, and consumer experience.

The reporter was informed that Jiuwan Tourism Promoting the development and construction of the Suzhou River tour route will be officially launched from September to October, and it will specially customize the special theme routes and exclusive offers for this nightlife festival.

Innovate the night scene, create a 24 -hour vitality city

Shanghai is the city of hope for young people. The diverse charm of night Shanghai is inseparable from the people who build dreams and struggle for the city. The second season of "Night Life Dream Creative" released today records the Pujiang Guangying Show Team, UCCA Ullens Contemporary Art Center, the city's sleeping 24 -hour bookstore, Asian Building Star Space, URF Yingzhan · Young Power Culture Consumption, Gravity attraction The stories of 6 "nightlife dreamingists" such as the planetary manager.

"Dreaming" is still continuing. UCCA UCA Eleos Contemporary Art Center landed on the banks of the Suzhou River in May last year. The curator and CEO, Philip Tinari, introduced that this year UCCA will jointly launch the cultural and artistic IP "Night Dimensions -Night Post" theme art exhibition with Shanghai Night Life Festival. Focusing on the three dimensions of time, space, and youth, 7 artists are invited to collide with the theme of night in art and creation. "This art exhibition will meet with the audience in UCCA Edge's city rooftop. Open. "At the press conference, the theater, JZCLUB, Shanghai Yue Theater and other city show places; the night reading scenes such as Da Yin Bookstore, Hengshan and Ji, Banana Fish Bookstore and other personalized bookstores also appeared.

Innovate a new scene of consumption at night, new formats such as flying plates, Lu Chong, and cycling have become popular in Shanghai. The "Shanghai Young People Night Life Trends Report" released by Xiaohongshu shows that in July, the search volume of Shanghai people's "flying disk" increased by about 16 times compared with the popularity when it became popular last October. ; From early July to mid -August this year, Shanghai's "cycling" related search volume increased by 388%. Participating in urban outdoor movements is becoming the new trend of the most popular night life of young people in Shanghai this summer. Xiong Jian, general manager of the public affairs of Xiaohongshu, said that the platform also launched topics such as retro cycling parties, treasure riding routes, playing Lu Chong in Xiaohongshu, grabbing waist flag in Xiaohongshu, etc.

In the future, various districts have also launched a series of high-quality activities. For example, Huangpu District launched the Yuyuan Garden Tour Garden Huancai and Summer Tour Club. Jing'an District launched the first Jing'an terrace season. Pudong New District launched the 2022 Night East Bank Life Festival, and Chongming District launched the Chongming Rural Night Life Conference living room and nightlife benchmarking places, bringing more new experiences to citizens.

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Author: Xu Jinghui

Edit: Zhu Wei

Editor in charge: Zhang Yan

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*Wenhui exclusive manuscript, please indicate the source for reprinting.

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