Love and responsibility, China Communication University of China 2022 MBA students public welfare to help farmers enter Changping Kangling Village, Beijing

The strategy of rural revitalization is the foundation of the people's livelihood, and it is also an inevitable requirement for achieving the goal of "two hundred years". In order to thoroughly implement the spirit of the 19th National Congress of the Communist Party of China to welcome the 20th National Congress of the Communist Party of China, use Internet emerging methods to penetrate the front line of the countryside, help rural revitalization, and accelerate the pace of modernization.

On July 17th, the "Love in the Chunxiang Team" consisting of 20 2022 MBA freshmen came to the Shisanling Scenic Area on the suburbs of Beijing and was known as "Beijing's most beautiful country" Kangling Village. The dream of the students, gathered the youthful power, penetrated into the grassroots level, helped the rural revitalization with actual actions, and welcomed the 20th National Congress of the Party.

On the morning of the same day, accompanied by the sound of the summer cicada, the students who "loved in the Chunxiang team" came to Kangling Village and were attracted by the beautiful ecological scenery and antique royal style, especially the ancient trees that were nearly thousands of years here. With the legendary history of the Ming emperor Zhu Houzhao, his story makes people look like returning to the Ming Dynasty in Chengping. Zhao Xinpeng, deputy manager of Kangling Village Property, led the students to shuttle between the beautiful mountain villages and introduced the folk customs and history of the village. During lunch, the students tasted the "Kangling Zhengdechun Banquet" with a history of hundreds of years.

In the afternoon, the "Love in Spring Township" team and the secretary of the Kangling Village Committee Zhao Lixin, Deputy Director Zhao Jidong, Liu Yan, the property manager of Kangling Village, and Zhao Xinpeng, deputy manager Zhao Xinpeng, etc. Confused and long -term planning.

Kangling Village has a good natural ecology, and has won the honorary titles of Beijing's most beautiful villages, Beijing Beautiful Rural Federation member villages, Beijing's first batch of traditional municipal villages, and 2018 national ecological cultural villages. December 25, 2019 The day was rated as the national forest village. Surrounded by mountains, the west of the village is the Kangling Palace, and the villagers in the village live in the ancient Kangling monitoring wall. The millennium ancient ginkgo tree is called the "emperor tree"; the village gate grows with two 800 -year -old symmetrical ancient locust trees. The ancient pine in Fangcheng, together with ancient Huai husband and wife Huai, emperor tree ancient ginkgo tree, the smallest chest diameter of more than 102 cm, collectively known as Kangling ancient trees, all of which are national first -class protection trees.

In addition, "Ming history culture is in Changping, Zhengdechun cakes are in Kangling." After special historical and cultural mining, the production method of Zhengdechun cake in Kangling Village is the most authentic Zhengdechun cake. The Spring Cake Banquet is also known as "Royal Fast Food". When the emperor Zhengde Zhuo took the south tour, he brought back to Beijing's folk snack "Spring Cake". For hundreds of years, Kangling Village has been passed down from generation to generation. The spirit of Yang.

Today's "Kangling Zhengde Spring Bakery" has become a signboard, and has been selected in the third season of "China on the Tip of the Tongue "-" Holding the full spring in your hand, hiding the shaking and hope of the spring ", getting More reputation has also led to local tourism development.

"There are currently more than 70 households in Kangling Village, and more than 30 households have been made in spring cake banquets during the peak period, but now there are only more than ten left. After Kangling opened last year, I also engaged in the promotion of eating spring cakes to visit Kangling, but it is not very systematic; In addition to eating and traveling, how to develop the forest area of ​​the Lotus Mountain in the back of the village ... "In the exchange, Secretary Zhao put forward a lot of thinking about the problems encountered in the development of Kangling Village. You know the whole leopard. Today, modern villages are no longer a village in our traditional cognition. They have completed the initial development of people's food and saturation infrastructure. They are more in the transformation stage of long -term prosperity and development. Development positioning, tourism characteristics and long -term economic benefits have become the core issues that are currently to be resolved.

In this field survey, the marketing and industry elites from the media industry and various industries and various industries fully understood the development history and transformation bottlenecks of Kangling Village. After several rounds of discussions, the Chinese "Love in Chunxiang" team was Kangling as Kangling. The village tailor -made a set of folklore promotion plans to locate the folk culture of Daming's folk customs and systematically demonstrates the humanistic and historical feelings of Kangling Village. With the history and culture of Kangling Village as the core essential, to create a Daming folk characteristic village as the development path, a set of sets of sets of folk customs has built a set of sets of sets of folk customs. The content and channel system of online and offline promotion, in order to realize the new situation of "Ling Nengfu Village, Village Energy, Lingcun Mutual Promotion" as soon as possible, promote the integration and development of Kangling Village, and drive the villagers' vision of a well -off vision to offer a middle student who presented a middle student to a middle student. Meat.

Once the plan was launched, it was highly praised and eagerly expected by the leaders of Kangling Village. Relevant leaders of Kangling Village stated that the plan can effectively solve the cultural communication needs of increasing the economic benefits of passenger flow in the short term and long -term accumulation of solidified Kangling scenic spots. It can also help realize the idea of ​​the Daming Folk Culture Street, which creates Kangling Village into a "unique".

Use modern means to let the ancient rural civilization sprout and bloom the flowers of amazing times. It is reported that on August 25, the first offline training in the Chunxiang team is about to launch. With the goal of helping the promotion of the spring cake banquet, it provides support for optimization suggestions, creative highlights, and publicity technology for the spring cake banquet.

The purpose of this project is to show the folk and historical style of Kangling Village, draw the new picture of Kangling folk customs, help rural revitalization, promote the excellent traditional culture of China, inherit the national root, and reflect the boxing hearts of middle -aged students to social welfare.There is a heat, sending a light, and a force to make a force.

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