Free gift and shutdown "Meet" ... "" Goat Milk Health Scams "stare at the elderly

【Source: Nine Pai News】

■ Jiupai Finance Reporter | Xia Wenqi

Recently, the consumption preferences of young people have been repeatedly studied and on the hot search. The consumption tendency of the elderly is almost invisible on the Internet. In fact, merchants have never let these retired people who are "rich and idle".

Jiupai Financial reporter observed that more and more sheep milk powder shops appeared on the streets. Many elderly people chatted and played poker in it, which seemed to be an alternative leisure "milk tea shop"; there were some stores who were not allowed to be young when they held activities. Young was not allowed to be young. People enter the inside.

The salespersons of these stores attract the elderly to the store with various gifts, and they continue to introduce that "a cup of sheep milk is equal to three cups of milk. Sheep milk is helpful for cardiovascular disease, diabetes, and three highs. Essence

Wu Dong, a retired teacher, spent tens of thousands of yuan in the goat milk shop within a year, and his daughter has repeatedly discouraged invalid. "My father usually lives alone. I couldn't call him for two days. The goat milk powder shop opens the seat. You must turn off your mobile phone and not to take pictures. When I hear it, I think it is flicker, but he is convinced. "

In addition to false propaganda, the sales model of goat milk powder is also controversial. Xu Yun, who was once a clerk of goat milk shop, told Jiupai Finance, "Now there are 7 or 8 goat milk shops in each county, and retail can not make much money at all. The goat milk, so the monthly sales can be hundreds of thousands, exceeding the electrical store next door. "

However, the products of the largest domestic goat milk powder group Youli have been sampled by the Municipal Supervision Bureau for many times, and well -known chain franchise stores such as the family of Yangna Shijia have also been fined and suspended due to false propaganda medical effects.

The barbaric sheep milk powder industry also faces many challenges.

"Care all diseases"?

Seed the elderly in the name of free

Wu Dong, 68, received a leaflet at the Elderly Activity Center. I heard that there were free eggs and paper towels. After rushing to the sheep milk shop with their companions, they learned that they could only receive gifts to receive the health lectures.

In the lecture, a salesperson who claimed to be a nutritionist, from the elderly health knowledge, talked about the closest breast milk, and emphasized that the safety of the milk industry is frequent. He also quoted the relevant records of "Compendium of Materia Medica", claiming that goat milk can help treat various diseases, and can also improve immunity, help sleep, and delay skin aging ...

("Class" site. Interviewee confessed)

After the lecture, the clerk asked Wu Dong to ask for warmth, presented sheep milk powder trial costumes, and often called him to enjoy free moxibustion, buy goat milk for travel, etc. After being familiar with the store, Wu Dong, who usually lives alone, often goes to the store to play poker and listen to classes. According to the old man, "After drinking goat milk, his waist is not sour and his head does not hurt." Some people even recommended it to white blood patients.

After a year, Wu Dong, who suffered from chronic diseases such as the gastrointestinal and intestines, also bought Xuelian, propolis, goat milk toothpaste, and moxibustion instruments with various effects. It is reported that the price of a can of 400g of goat milk powder under the Guti is about 300 yuan, which is two times more expensive than the brands sold in e -commerce and mother and baby stores.

Wu Dong's daughter Wu Yujia expressed concern about the magical effect of goat milk, "He soaked three cups of goat milk every day, like drinking medicine, you can drink one can in a few days. "But Wu Dong believes that the clerk is really good to him." I buy some milk powder health products for myself. You usually work at work regardless of me, and you still feel distressed? "It is difficult to convince each other. Thunder area.

Wu Yujia's concerns are not groundless. Many experts said that sheep milk and milk nutritional values ​​are similar, and they are ordinary foods. They do not have various magical effects that are promoted, and because the output is too low, the price is often several times that of milk.

In addition, Article 17 of the my country Advertising Law stipulates that food must not propagate the treatment function of the disease and confuse the medicine. Wu Yujia said helplessly that she had reported it through the 12315 hotline, but the store mainly promoted the effect of goat milk through orally, and the courseware content had long been transferred or more vague. After inspection, the Municipal Supervision Bureau stated that the sheep milk shop was complete and no evidence of false publicity was found.

Suspected MLM?

Pull people's head recharge in a "meeting" manner

In fact, my country has not prohibited to add milk ingredients to goat milk powder. Well -known dairy expert Wang Dingmian once said that 90%of domestic goat milk powder is mixed with milk milk powder. Public secrets. "

The "conference sales" method of goat milk powder is similar to many health care products. By selling products for the elderly and establishing authority, in fact, the lecturer does not have medical -related qualifications.

Xu Yun, who had worked at the goat milk powder shop, said that they would attract the elderly to the store by seal points every day. The average number of people in the daily check -in is 7 or 80, and there will be small gifts at the store. In some meeting courses, they need to buy goat milk to become members before they can enter, and young people cannot enter.

According to it, the purchase price of a box of goat milk is 105 yuan, and the price is about 250 yuan. "But when you do activities, the more membership and the more discounts, the greater the preferential strength, and there are various lifelong benefits. If you recharge the milk powder money for one year, a box is only 150 yuan, so many elderly people recharge more than a dozen boxes at one time. In the small county seat, the monthly commission of the clerk with outstanding performance can exceed 10,000 yuan. "

Earlier, consumers have questioned that through the multi -layer rebate system, the goat milk powder brands such as Youli have seduced customers to continue to enter the meeting and recruit each agent to form up and down levels, suspected of pyramid schemes. However, on April 8 this year, special actions to combat pension frauds nationwide, focusing on pension, food, health products and other fields. Some policemen have seized many scripts such as "retaining new customers" and "small meeting processes" at the goat milk powder shop. For the elderly with different ages and family conditions, they have different skills and policies.

Since then, the staff of the Public Security, Municipal Supervision Bureau, Health and Health Commission and other departments have visited Xu Yun's store inspections and demanded suspension of business many times. In the end, the store was fined 300,000 yuan and was not allowed to hold activities.

After a fine, although some elderly people began to doubt the effect of goat milk and request a refund. However, the owner of the store shifted the position and started to ask members to eat and lecture at the hotel, and even cook and dinner at their own house, so that the old people registered the purchase contract.

Worrying about quality?

Product detection is not qualified and fined millions

At present, there are more than 3,400 "Yangnian Family" franchise stores across the country, and many of the remaining chain brand stores also exceed 1,000.

In the past two years, as the state has increased the supervision of health food for the elderly, the Municipal Supervision Bureau has punished the goat milk powder store for false propaganda or improper competition. 10,000 yuan.

In addition to the false propaganda issues on the surface of goat milk stores, the food safety issues of milk powder suppliers behind them also touch the bottom line of consumers.

It is reported that many series of brand products such as Youpin, Youneng Duo, Sheep, Muchi, Royal Family Garden and other series of brand products sold by many sheep dairy shops are from the "Youli" Group in Qianxian County, Shaanxi.

Public information shows that Gosic Dairy was founded in 2005. The Chairman Party Double Wushu is also the chairman of the Shaanxi Dairy Industry Association. The annual output of the group exceeds 80,000 tons, but so far there is no official e -commerce flagship store.

In 2015, the Youli Group claimed to spend 1 billion to build a "Chinese Goat Milk City". This park integrates factories, pastures, and sightseeing. Grade tourist attractions.

Youli Dairy "China Goat Milk City". Pictures from the network

However, in the same year, the Global Dairy Industry was required to discontinue production by the State Food and Drug Administration due to insufficient implementation of the safety management system and insufficient inspection capacity. In 2019, Gosa was once again detected that the label items in the label items in the label items in the label items in m1, melamine, colonobacteria, golden pylori, and Salmonis were not qualified.

Today, the relevant product standards of goat milk powder still need to be continuously improved. The General Administration of Market Supervision issued an announcement stating that starting February 22, 2023, the "semi -sheep" milk powder containing milk ingredients will not be simply marked as "sheep milk powder", and it must be marked in the product ingredient table. Proportion.

Obviously, compared with milk, the large -scale farming behind goat milk and camel milk is low, high cost, and difficult to control at the source. In order to further expand the market and form a healthy industry ecology, niche milk needs to go out of the "magic effect" and return to the daily life of consumers.

(At the request of the interviewees, Wu Dong, Wu Yujia, and Xu Yun in the text are all pseudonyms)

The copyright belongs to the original author and pays tribute to the original

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