Behind the high -quality development of Meihekou tourism

Author:Jilin Daily Time:2022.08.20

Hailong Lake and Mei Xiaoyang are full of popularity, and they continue to attract tourists inside and outside the province.

Cultural tourism highlights the inexhaustible motivation, you sing at the water splashing festival and the beer festival

"Never Night City" and "Knowing Beicun" are exciting, activating the consumption "one pond spring water"

Passion -splashing water festival. Photo by Zhao Dong

Since the opening of the streets at the end of April, the Northeast has received a total of 3 million tourists, and the number of tourists has exceeded 120,000 in a single day;

Zhibei Village Attractions have been operated for more than a month from July 6, with more than 1.5 million tourists, and the number of people entering the park exceeds 130,000 in a single day;

Today, Meihekou has become a well -known tourist destination city in Northeast China ...

Grasp the high -quality development of "cattle nose"

Global tourism operations

Scenery everywhere, "expansion" and "quality".

In recent years, Meihekou City has relying on a good ecological environment, heavy cultural characteristics, rich tourism resources, accurate positioning, and actively actively actively living "history" and "ecological" articles to comprehensively build "global, full -time, three -dimensional, diversified" ecological culture Tourism pattern, stimulate consumer demand, drive economic growth "first -hand chess", form a consumer format for "food, housing, travel, travel, shopping, and entertainment", and promote the high -quality development of the city's tourism industry.

This summer, many fun and beautiful scenic spots in the northeast of Meihekou, Hailong Lake, Xingguang Huahai, Zhibei Village and other fun and beautiful scenic spots attracted tourists from Harbin, Liaoning, Changchun, Jilin and other provinces to come to play in amusement.

Landscape square lights are bright. Reporter Sui Erlong Photo

The tourism fever in Meihekou City attracted Hu Enshan, who lives in Liaoyuan City. A few days ago, he drove his family and appreciated the unique charm of the "Night Meicheng" at night. It is not too late to contact the residence at night. I didn't think about it. In the evening, several people were full, and they had to return overnight.

Since July, the number of tourists at Meihekou has grown rapidly, and a large hotel, hotels, hotels, and camping bases have been difficult to find. Many tourists had to choose to book rooms nearby in Dongfeng, Liuhe, and other near counties.

From August 1st to October 7th this year, Meihe New District successively held a series of activities of summer and summer and summer in Hailong Lake Park, People's Park, Beer Town, Mei Xiaoye and other public cultural service places. Come and play.

According to incomplete statistics, at present, there are 217 hotels, hotels, and daily rental apartments in the city, with a total of 5026 total rooms. In the past few days, major hotels and hotels in the city have launched the "star" accommodation standards, integrating accommodation, catering, conferences, leisure and entertainment. Hotel and restaurants have also launched diets of different flavors of Chuan, Lu, and Ji Cai to meet tourists. However, because tourists are full, it is difficult to meet the needs of tourists regardless of star hotels, small and medium -sized hotels, daily rental apartments, or functional accommodation and camping bases.

When the hotel industry is hot, "one bed is hard to find"

Highlight the "pattern" of the major development of the tourism industry

In the past two years, the Meihekou Municipal Party Committee and Municipal Government have cultivated the cultural travel industry as the key industries in the city to cultivate and develop. Estimated to activate the new engine of the tourism industry, create a national tourism demonstration zone, and awarded the "most beautiful Chinese tourist city", which has driven the high -quality development of the economy and society.

Do a good job of "iganic" article. Northeast Northeast City, Mei Xiaoyan Starlight Huahai, Zhibei Village, one after another in landscape and attractions, let the "new student new" break the cocoon.

In April 2021, it took only 17 days to create a night economic and cultural tourist district -Northeast Northeast Night City. Becoming a new cultural tourism punch place shows "Meihe Speed".

Northeast Northeast Castle Castle brings together many elements such as ancient style and ancient charm, Kanto style, flavor food, bright fireworks, behavioral art, landscape punch cards. The specialty snacks and various performances with national characteristics have brought a comprehensive enjoyment of visual and taste.

This year, the Northeast Northeast City has been transformed and upgraded. The equipment update rate reaches 60%, forming a cultural tourism hometown economy consumption gathering area with an area of ​​nearly 30,000 square meters and a total length of the neighborhood, mainly including the main district of Northeast Night City, Moon Bay, Moon Bay The five major sectors of the Yuanshi Bazaar, Yunnan Bar Street, Shaanxi Food Street, and La Street Gourmet City have continued to release attractiveness.

The dazzling special snacks in the neighborhood make tourists taste the taste of Meihe. Watching Yun Ge Pipa and Qingge Dance in the fireworks, shooting, sun, and hi became the most basic standard action of tourists.

Traveling in the northeast is not night. Photo by Zhao Dong

In 2021, the construction of the "Mei Xiaoyan Star Flower Sea" started to build a cultural travel business card of ecological slow life and starlight night economy on the Jilin land, and cultivated a plump IP image -luminous characteristic Huahai brand.

Immediately after, Meihekou began to build "Zhibei Village". A free art village that faces the prelude to the times and grows in the city. From 2021 to 2022, Zhibei Village ushered in accommodation, expansion, and sublimation. The total building surface reached 13,269 square meters. Since opening the park, it has been well received by tourists.

The six major formats of folk commercial streets, food and entertainment, boutique homestays, lighting night tour, immersive interpretation, and snow appreciation and snow, making Zhibei Village a three -in -one resort in ice and snow immersive text, commercial, and travel.

Colorful night city. Mei Xuan Photo

When I walked into Zhibei Village, it seemed like crossing time, and came to the northeast of the 1970s to relive the warmth deep in the memory of the times.

The courtyard, street view, yellow mud wall, thatched top ... The old streets in memory recovered at the moment when they stepped into Zhibei Village, and the blurry memory gradually became clear. However, tourism continues to heat up, and tourists have more than the limit, forming a difficult situation in bed.

Do a good service article

The virtuous cycle of tourism healthy development

From the supply side to the consumption side, from the production chain to the consumer chain, Meihekou City has introduced a series of innovative measures, which has enhanced the "night economy" to enhance the precise supply of consumption, expand consumer space, stimulate consumer vitality, and for local economic development Injecting a strong momentum of development.

From May to early August of this year, the average monthly occupancy rate of Meihekou accommodation was above 90%. It is difficult to find a room to become the norm. The tourism accommodation industry has become an important driving force for the recovery of the Meihekou tourism market.

Facing the strong development momentum of the tourism industry, Meihekou City held a special meeting many times to simultaneously launch the "Civilized Service Monthly" event in the city simultaneously, focusing on the six elements of "eating, living, traveling, traveling, purchasing, and entertainment". , Firmly seize service quality supervision and high -quality services to promote the promotion of not relaxing, implement the "tourist -like, sincere service" to each link, and make every effort Harmony, the happiest beautiful tourist city.

In this regard, Li Tao, director of the Meihekou Tourism Service Center, said that in the next, Meihekou City will take the "Light Tourist Cities Civilized Service Monthly" as the starting point to actively guide hotels and hotels to reasonably determine the appropriate price, improve the management service system of scenic spots, advocate catering and beverage The industry's price is open and transparent, improves tourists' waiting service environment, regulates the operating behavior around the road around the scenic area, the order of vehicle parking, supervising the civilization and standardization of travel agencies, and strengthening the safety guarantee in tourism -related fields to promote the healthy development of the tourism industry. At the same time Properly handle tourism complaints and create a safe, stable and orderly tourism market environment for citizens.

Author: Jilin Daily All Media Reporter Sui Erlong Guo Shuren

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