The 4th China Marketing Digital Conference and China Wine Marketing Digital Summit were held in Guangzhou

On August 18, 2022, the fourth China Marketing Digital Conference, hosted by the Bow Bow Research Institute, the China Wine Industry Association Solid -State Wine Committee, Mido, Digital Planet, and Chief Growth Officer Study Agency, was officially held in Guangzhou. At this conference, heavy guests such as head wine company executives, channel merchants, marketing digital consulting agencies, and other heavy guests will gather on the scene, including Su Xiaobao, deputy director of the Moutai Group Digital and Information Management Center, Su Wanghui, Luzhou Laojiao CIO, and Suzhou Laojiao CIO, and Suzhou Laojiao Su Wanghui, Suzhou Laojiao Su Wanghui, and Su Wanghui, Luzhou Laojiao Su Wanghui, Xie Ming, chairman of the former Luzhou Laojiao, etc., will share the content of the marketing digital development process and development trend of the wine industry, and the common marketing practical strategies of wine companies to discuss the digitalization of the wine industry.

On August 19th, Mr. Xie Ming, chairman of the China Wine Industry Association Solid State Liquor Liquor Committee, former chairman of Luzhou Laojiao Group, and former chairman of Luzhou Laojiao Co., Ltd. Keynote Speech. Under the test of the epidemic in recent years, the digital transformation of marketing has become the consensus and vision of wine companies. Under the wave of industrial Internet and digital new infrastructure, digitalization has become the key development direction of the wine industry.

As a typical traditional industry in the wine industry, in iterative and evolution, digitalization has served as the founder of technology pioneer and application scenarios, and has great feedback on industrial upgrading, especially on the marketing and innovation. It can play a great role in the traceability tracking of wine products, channel management, and consumer operations. As a liquor brand in the production area, digitalization is undoubtedly more opportunities and challenges. Marketing digitalization has become a verified and fast -effective means. Through a series of effective marketing digital strategies, it can not only help wine companies to stabilize the foundation of the market, but also create conditions for high growth and profit growth. Digital empowerment helps the original wine of the production area to accelerate.

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