Non -heritage "live" "fire"

June 11 this year is the 17th "Cultural and Natural Heritage Day". Among thousands of activities held in various places, the special activities of "non -heritage+tourism" have attracted much attention. "Standing" has become a popular "check -in point", while driving cultural tourism consumption, it also creates a new scenery of integration and development. What experience does it have in various places in promoting the construction of non -heritage scenic spots, non -heritage districts, landscape building, and non -heritage tourism product development? What are the opinions and suggestions of the current "non -heritage+tourism" development trend? To this end, the reporter conducted a relevant interview.

Non -Heritage Scenic Area-

In -depth integration promotes inheritance

The interesting Dongba paper production experience, the agile Dongba painting on -site display, the large -scale national cultural institutes welcomed the Hagi guests ... In the scenic spots such as Dayan Ancient City, Shuhe Ancient Town, and Baisha Ancient Town in Lijiang, Yunnan, local residents and tourists were commonly immersed in In a strong cultural atmosphere. This is a vivid scene of the inheritance and inheritance of the excellent Chinese traditional culture.

Taking the "Cultural and Natural Heritage Day" as an opportunity, Lijiang makes full use of the advantages of local tourism resources, innovate the non -heritage protection model, and promote the integration of cultural tourism to depth. In Lugu Lake, Laojun Mountain Scenic Area, Dongba Valley Tourism Area, Yushuizhai Scenic Area and other places, the non -heritage display area runs through the scenic area, which is an important link for tourists to experience Lijiang style and folk customs. In addition, acting works such as "Impression Lijiang", "Lijiang Eternal Love" and "Lijiang Love Songs", which brings together the traditional songs, dance, and Lewo elements in Lijiang, presented in front of tourists in a new way, which not only improves the visibility and influence of non -heritage, but It also injected more attractive cultural connotations into tourism performing arts.

The "Cultural and Natural Heritage Day" and "Non -Heritage Scenic Area" performances launched on June 11, which were launched on June 11, as an important part of Shaanxi African Heritage Propaganda and Exhibition. The tomb museum jointly brought a major achievement of "non -legacy scenic spots" and "cultural tourism integration" into the Wuhou Tomb Scenic Area. According to the reporter's understanding, Shaanxi uses a non -heritage scenic spot to build a normalized tourism integration project, based on the development of local historical tourism resources, actively explore the new model of "non -heritage+tourism", and create a rich and complete non -heritage -related experience project for content. Non -heritage protection inheritance provides innovative ideas.

In 2022, the "Cultural and Natural Heritage Day" Non -Heritage Scenic Area series of Shandong Binzhou series activities revolved around the theme of "connecting modern life and blooming charming glory", and opened "Binzhou Hand -made Non -Heritage Market" and "Binzhou Hand -made · Cultural and Creative Exhibition Area". Wait for 38 booths. Binzhou folk paper -cutting, Qinghezhen Mu version of New Year painting, cloth tiger and other non -heritage projects, Jiumu pillows, grass -editing derivatives, cultural and creative pillows and other special cultural and creative products appear one by one. The charm of fusion with tourism. "Watching the acting non -heritage projects at the scene was particularly shocking, and the cultural atmosphere was particularly strong. This travel experience is particularly beautiful." Tourist Wu Lin from Jiangsu sighed.

The dance enthusiasm with the main content as the main content is powerful, and the non -heritage baked programs such as paper -cutting technology, embroidery skills, Jiayuguan barbecue, and new city brewing shows the regional style. A "Dingcheng Brick" contains ancient wisdom ... At the launching ceremony of the Non -Heritage Series of Gansu Jiayuguan and the "Fangte Night" special party of the non -heritage scenic spot, the traditional dance, scenario drama, and song singing of non -heritage elements appeared in turns, attracting applause. At the party, the Jiayuguan Cultural and Tourism Bureau also released 6 non -heritage protection and inheritance exhibition activities including non -heritage scenic spots, non -heritage systematic protection work exhibitions, and cultural markets.

▲ On the festival, non -heritage and folk culture will be moved into Nanjing Xilinli District, Nanjing, Jiangsu for tourists to watch. Interviewee confidence

A few days ago, the first batch of 20 "unlimited space -in -sites" demonstration projects in Jiangsu Province were announced at 2022 "Cultural and Natural Heritage Day" Jiangsu Province series of activities and "Shuiyun Jiangsu · Non -Heritage Purchase Festival". Come wide attention. "On the basis of protecting the inheritance of non -heritage resources, break through the limits of time and space and form, and in the scenic area, there are various non -heritage exhibitions, exhibitions, exhibitions, and experience activities in the scenic spots. By improving the integration, interaction, and substitution of non -heritage projects, visitors can feel the charm of non -heritage in the scenic area and share the charm of non -heritage in the scenic area. "The relevant person in charge of the Intangible Cultural Heritage Office of the Zhenjiang Cultural Radio, Television and Tourism Bureau of Jiangsu City said. It is understood that the Non -Heritage Scenic Area in Jiangsu Province was carried out in various forms such as "street exhibitions", "traditional handicraft site display", "non -heritage works joint exhibition". At present, tourists can "occasionally encounter" non -heritage and taste non -heritage in various scenarios such as Jiangsu Provincial Night Cultural Tourism Consumer Consumer Consumer Consumption Zone, Jiangsu provincial tourism style characteristic towns, Jiangsu provincial rural tourism key villages.

The in -depth integration of culture and tourism in non -legacy is not only possible to "the people's non -heritage, the people's sharing of the people", but also make Chinese excellent traditional culture integrate into a public life in a new attitude and new way.

Non -heritage block-

The beauty of immersive experience culture

In the hundred -meter district, non -heritage projects are linked, bringing people through the vast historical promenade, and appreciating the essence of the excellent traditional culture of China ... During the "Cultural and Natural Heritage Day", many areas have opened new neighborhoods, while some areas are both in both areas. There are special activities in the non -heritage blocks to start a wonderful "non -heritage carnival".

▲ Guangzhou Non -Heritage District (Beijing Road), citizens stop to watch the window display. Photo by Liu Siming

On June 12, the street opening ceremony of the non -heritage district (Beijing Road) and the "Cultural and Natural Heritage Day" in the 2022 "Cultural and Natural Heritage Sita" Guangzhou Anti -Heritage Propaganda and Showing Sub -venue was launched at the same time. The non -genetic inheritance contacted the "zero distance" of the general public, and took tourists to shuttle in the scenery of the Royal Garden of the South Vietnamese Palace, listened to the moving rhythm of Lingnan Guqin, and appreciated the ingenuity of Guangcai Guangxiu ... from "Xinghua Street" Starting from the folk customs of Guangfu, the non -heritage district (Beijing Road) in Guangzhou hopes to strengthen the connection between historical culture and modern life by visiting the non -heritage folk customs that people who visit the flower market. Taking flowers as a matchmaker, borrowing flowers and passing on this non -heritage block, people can see that my country has been selected as a list of Kunqu, Guqin, Mukam and other projects selected as a list of human intangible cultural heritage of UNESCO. In the surging "flower roads", 4 national non -heritage representative projects of Guangdong drama, herbal tea, Cantonese -style hardwood furniture, and puppet opera were viewed.

On the same day, there was also a "twin flower" blooming in the clouds -Guangzhou Non -Heritage District (Yuan Universe). It is understood that Guangzhou's non -heritage district (Yuan Universe) has opened digital experience projects such as non -heritage exhibition areas, non -heritage markets, etc., combined with 5G cloud computing, full 3D refined sand table, AR/VR, virtual live broadcast and other technologies to build Beijing The road ride tower is a prototype virtual public cultural space, showing Guangzhou's representative non -heritage boutique. At the Yuan Cosmic VR immersive experience area set up at the neighborhood site, citizens and tourists can enter the Yuan universe world of non -heritage blocks in the non -heritage district. Product payment purchase, comprehensively participate in a new model of non -heritage experiments integrating culture, scenes, and consumption.

The deep non -heritage blocks have continuously gathered popularity, exuding a strong breath, and also rejuvenating the millennium ancient city.

On June 11, Jiangxi's first "non -heritage and beautiful life block" Nanchang City, the historical and cultural district of Shengjin Tower in Nanchang City, was lively. The district is based on non -heritage resources in Jiangxi Province, and introduced non -heritage projects at national, provincial, and cities and counties. Through the excavation, inheritance, innovation and reconstruction of these non -heritage projects, it is collected into 22 non -heritage exhibition halls.

"This kind of rare painting in Chinese paintings is Ying Tuo. Ying, refers to pen tip. Ying Tuo is a pioneer painting with pen tip painting, wiping, point, and extending ..." In the district Huang Binhui non -heritage art museum, "Nanchang Yingtuo "Huang Binhui, a representative inheritor of the non -heritage, introduced his works to tourists, and demonstrated a short production process. "Such a small amount of Yingtuo's work will take 3 months to complete. I really admire the inheritance's eyesight, physical strength, and endurance." Tourists who listened to it praised the spirit of the non -genetically inheritors. In the corner Xuan paper embroidery workshop, Gu Yuchun, the inheritor, was demonstrating the hearing impaired students who learned embroidery. One flower and one bird quickly displayed on the rice paper lively, which attracted the tourists. Gu Yuchun introduced that the Xuan paper embroidery workshop is not only a permanent non -heritage exhibition hall, but also the employment and entrepreneurial service site of the disabled people in Xihu District, Nanchang City. According to the relevant person in charge of the History and Cultural District of Shengjin Tower, in addition to non -heritage handicrafts that are rich in cultural connotation, Hakka tea, Jinxi ravioli, and Jinta Citrus soup and other non -heritage snacks and foods are Innovation, it takes into account the deliciousness and trend, and is also favored by tourists.

On June 11, the launching ceremony of the "Cultural and Natural Heritage Day" was held in Gaochun District, Nanjing, Jiangsu Nanjing Gaochun District, Gaochun Old Street. "I can rarely come into contact with such a complete Gao Chun non -heritage skills in life. Gorgeous costumes and superb craftsmanship really made me look at it." A tourist who visited Gaochun Fei Heritage Exhibition Hall said. In recent years, Gao Chun District has relying on Gaochun Old Street to develop the "non -heritage+tourism" model, making Old Street an important window for non -heritage display, attracting tourists to participate in the traditional Chinese traditional culture during immersive non -heritage experiments, Protection and inheritance.

The non -heritage block promotes the healthy interaction of non -heritage protection and the coordinated development of the economy and society, so that the non -heritage can truly be visible, touched, experienced, and participating.

Non -theme -themed tourism line and tide play-

Lead a new wave of waves

Fun's non -heritage research, carefully designed non -heritage homes, wonderful and constantly non -heritage tourist routes ... During the "Cultural and Natural Heritage Day", the new model of "non -heritage+tourism" was used to make the heavy culture "live" Getting up, while expanding the development path of non -heritage protection inheritance, it has also increased new options for personalized tourism.

▲ Traditional handicrafts in the Non -Heritage Museum of Ningbo, Ningbo, Zhejiang Province -Photo by Zhou Jianping, System of Color Lights

"This set of boxing in our village was passed down by the ancestors. Now it is very happy to develop non -heritage tourism. Welcome to the village to learn martial arts." Martial arts teacher, a set of "Thirteen Taibao Boxing" has a tiger and tiger. This group of boxing is now a municipal non -heritage project in Luzhou. Taking the opportunity to develop non -heritage tourism, the cultural tourism resources of the surrounding villages around Luzhou have driven the people to increase their income and become rich. It is based on this practice that during the "Cultural and Natural Heritage Day" this year, the first 16 theme non -heritage tourism lines in Zhejiang Province were released in Kecheng District, Luzhou City. The non -heritage -themed tourism line beading chain, gathered the most representative non -heritage projects in various cities and counties in Zhejiang, also includes the "Future Rural Anti -Heritage Tour" in Kecheng District, involving "Thirteen Taibao Boxing", "Jiuhua Lili Spring Festival Festival "The 11 non -heritage projects organically integrate non -heritage inheritance with future rural construction. A few days ago, a series of "tide play" non -heritage activities were carried out in the widen -wide alley in Chengdu, Sichuan, attracting many citizens and tourists to watch. "Chengdu Cultural Tourism -Dragon Boat Festival Tide Play Non -Heritage Examination Season" uses the concept of an open non -heritage "biography field" to launch the home activity space of Kuanzhai Street and Lane, creating an immersive "tide -play non -heritage" experience scene, and connect series in series A number of non -heritage experience activities such as "Youjiang" and "living" have led a new wave of tourism. According to the relevant person in charge, the activity is divided into two parts: "tide non -heritage" and "playing non -heritage". "Play non -heritage" through the setting of tide -playing non -heritage punch -card experience points in the merchant, and carry out the activities such as the face score of the Zhongkawa A opera, the Zhu Ma number, and the ancient method of oil. , Line into a non -heritage experience map. "You can not only enjoy Sichuan opera in Kuanzhai Lane, but also experience more than 10 themed Sichuan non -heritage projects such as tie dyeing and Daoming Bamboo. Tourist Zhao Peng from Xi'an said.

It is understood that all parts of Sichuan have continuously explored new ways to innovative transformation and innovative development of non -heritage, and actively explore "non -heritage+experience", "non -heritage+industry", "non -heritage+cultural and creative", "non -heritage+homestay", "non -heritage+research "The non -heritage helps the village to revitalize the new format, showing the innovative forces that promote the development of non -heritage to promote economic and social development.

The development potential of non -heritage tourism has a huge potential and broad prospects. During the "Culture and Natural Heritage Day", tourism companies also actively helped to build momentum.

The Guangdong Hotel industry has promoted the "hotel+non -heritage" series of activities. Guangzhou Hotel design combines Guangfu cultural essences such as Guangxiu Cantonese opera, Lingnan Window, Xiguan copper art, and jade carving woodcuts. Publicly recruit 10 groups of families as "non -remaining experimental officers" to participate in the Guangxiu non -remains inspection course, with Lingnan Guangfu style The unique pane style in the building, DIY a non -heritage Guangxiu work; the large -scale "Red Mansion Dream" theme inlaid murals of nearly 150 square meters in the middle of the Guangzhou Garden Hotel Hall. The beauty of the modern hotel hall is perfectly combined with the decoration of the hall ... Poor travel network and the world's most world travel joined hands with more than 10 domestic destinations including Jinan, Xi'an, Luoyang, Jingdezhen, etc., specially planned the list of non -heritage themes, and in -depth excavation of cities and surroundings are easy The non -heritage experience that tourists ignored the non -heritage resources in detail, promoted the market to provide more high -quality non -heritage tourism products, and helped rural revitalization.

Sichuan, Chongqing, Shanxi and other places have launched non -heritage research projects to create non -heritage tourism products that integrate cultural experiences, science and technology education, leisure tourism, and ecological protection for young people. Living, traveling, traveling, purchasing, and entertainment.

During the Guizhou non -heritage publicity and exhibition activities, Guizhou Province's "non -heritage tourism" theme line and research boutique line were released. At the same time, it was also launched "Traveling with non -heritage" -n Guiyang non -heritage theme gameplay. During the event, Guizhou relied on the advantages of different regions to create unique non -heritage tourism products, such as the traditional flavor street and large food government of Dongshan Lane, Zhongnanmen History and Cultural Tourism Zone, Tongren City. Food, a centralized display experience; Jinjiang and Sanjiang and six banks around Tongyan, combined with the existing format of the night cultural tourism consumer gathering area to create a "non -heritage night market+non -heritage night tour" special product.

The integration of cultural tourism has promoted the inheritance and dissemination of non -heritage, provided new opportunities for non -heritage integration into modern life, promoted cultural value, and enhanced tourism taste.

Expert viewpoint

Dai Yan (Director of the Protection Center of the Intangible Cultural Heritage of Jiangsu Province):

"Non -heritage+Tourism" can make non -heritage the soul of tourism by carefully designing non -heritage tourism routes. At the same time, non -heritage must be naturally integrated into all aspects of tourism, becoming an important content that is always available and ubiquitous when tourists travel. , Allow tourists to actively participate in the local folklore activities when they appreciate local folk music and traditional music, dance, drama, music, and acrobatics. Non -left in my heart and take it home.

"Non -legacy+tourism" is just beginning. In the next step, we need to focus on the following two aspects. The first is to find the connection point of non -heritage and the spiritual needs of tourists, and to vivid and in -depth explanation and wonderful presentation of the spiritual value contained in non -heritage in various ways, so that they have a close relationship with the spiritual needs of tourists, so as to thus Enhance the spiritual attraction and influence of non -heritage to tourists. The second is to find the connection points of the new needs of non -heritage and tourist cultural tourism consumption, further strengthen innovation, creativity, and creation, use and use non -heritage resources to satisfy tourists to meet beautiful cultural tourism space, products, activities, experience, experience, experience, and experience All aspects of service, multi -level, and diversified consumer needs. Zou Tongzheng (Dean of Tourism Management College of Beijing Second Foreign Language College):

"Non -heritage+tourism" must allow non -heritage to integrate into modern life with new forms and new contexts. In particular, we must pay special attention to solving the pain points of non -heritage in the activation of tourism, cultivate professional planning talents, increase the operating validity of non -heritage tourism projects Essence

Lu Pin Tian (researcher at the Chinese Academy of Arts):

The integration of non -heritage and tourism must correctly grasp the relationship between protection and utilization, and to achieve creative transformation and innovative development on the basis of inheritance protection to avoid homogeneous transformation.

Zhao Yan (Dean of the School of Handicraft Arts of the School of Arts and Crafts and Technology, Jiangsu):

"Non -heritage+tourism" is an important way to "live" and is also an important way to develop high -quality tourism.

First, "non -heritage+tourism" is a characteristic path for rural revitalization. Based on regional characteristics, based on local resources, technology, industry, and culture, it is conducive to promoting the diversity and independence of rural protection culture, greatly enhance regional economic benefits, and achieve endogenous development. At the same time, through the in -depth excavation of the moral norms contained in the society of rural acquaintances, we guide farmers to self -manage, self -service, and self -improvement, and nourish the rule of law with virtue, and cultivate autonomy, so as to achieve effective governance. For example, Leishan County, located in the Miao and Dai Autonomous Prefecture of Guizhou Province in Guizhou Province, empower the tourism industry of non -heritage resources such as Miao embroidery and Miao Nian, help the masses to increase their income, and help the countryside to revitalize.

Second, "non -heritage+tourism" is conducive to the introduction of market forces to promote the high -quality development of traditional craftsmanship, which can drive the formation and development of the relevant industrial chain and absorb young people's employment. For example, a 1,700 -meter -long embroidery street in the hometown of Suzhou embroidery art brings together more than 300 Su Embroidery workshops and related business studios, which drives more than 4,000 supporting positions; Now, the industry that has only gathered more than 3,000 practitioners and operators has been formed. Guangdong Shunde combines the traditional festival "Guan Emperor Hou's Parade" with the cultural experience of young people to integrate trendy music, musical instruments, games, etc. into the festivals, leading to the development of local accommodation, catering, shopping and other related industries.

Third, "non -heritage+tourism" is a preferred model for the growth of the tourism industry. It is an important path for the integration of cultural tourism and coordinated development. The model has enhanced the competitiveness of the tourism industry, optimized the structure of the tourism industry, and provided a new path for the development of non -heritage in the new era. In addition, "non -heritage+tourism" builds new spaces to provide tourists with more immersive, experiential, and interactive content. For example, Danzhai County, Guizhou relying on the construction of Wanda Town, integrates 17 non -heritage projects at or above Danzhai at or above the provincial level, improves the tourism experience, and has left consumption in the town.

In addition, "non -heritage + tourism" is the practical needs of practical education. Through the combination of research learning and travel experience, letting learners are present, cultivate their minds, and carry out comprehensive, three -dimensional, and experiential learning activities, which is of great value for inheritance and innovation Chinese excellent traditional culture.

(Reporter Wang Bin interviewed and sorted out)

"China Culture News" on June 18, 2022

The 1st version published a special report

"Non -Heritage" Live "Tourism" Fire "

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Editor -in -chief: Chen Xiaoyue

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