Walk to the United States, bring the mountains and water to the Star River, the Yichang Tourism Industry fully recovers observation

Yichang's popularity is back! From August 1st to 15th, high -end hotels such as Junyao and Crown Holidays were sold out for 15 consecutive days; high -end homestay orders such as Qingyang Qingshe, Dianjunxi, and other high -end homestay orders were row to late August; More than 150,000 visitors; the transportation of the Yangtze River Night Tour for nearly 50,000 passengers in the past month ...

Data that stimulates people's hearts shows that the Yichang Wenjin "restarts prosperity" is pressing the acceleration key-

From January to July this year, the city received 50.9156 million tourists, achieving tourism revenue of 48.019 billion yuan, an increase of 5.02%and 5.62%year -on -year. In July alone, the overall reception of tourists in the city's A -level scenic spot has been resumed until 90 % of the epidemic situation in 2019, and tourism revenue has basically recovered.

Recently, tourists are visiting the Scenic Area of ​​the Three Gorges.

Explore the highlights-

The stage of the market has widen, and the opportunity of the exhibition is here

Cross -provincial tourism recovery and the return of "air tickets+hotels" business, the tourism market under the policy of facilitating the policy is long and drought, moisturizing every heart of "travel".

After meals, the sound of wiring of Jiangshan International Travel Agency is still here. The general manager Ouyang Yue lamented, "I am busy until one or two in the morning every day." In July, more than 60,000 tourists received tourists within one month, and the average daily team was 30 to 40 teams. Ouyang Yue introduced that as the summer heat is getting stronger, tourists who come to cool, water, and drift are doubled, and the benefits exceed the same period in 2019.

Not a case. "Tired and happy" is the recent normal state of tourism enterprises and scenic spots in Yichang.

The fourth national 5A scenic spot in Yichang, which is newly entered, swiped the screen with the "official announcement" of the Three Gorges Waterfall, which is known for its hydropetic waterfall. The number of tourists increased by 45%year -on -year. At the invitation of fireworks and stars, a music festival in the Baili Wilderness Scenic Area attracted nearly 20,000 young people to go to the romantic midsummer appointment. The surrounding farmhouses and homestays were full, and the schedule reached mid -August. The price of nearly 3,000 yuan is still difficult to find a house. A group of high -end homestays such as Yiling Nanghawan Shiwu, Dangyang Daotianyi, and Dianjunxi people have emerged.

As soon as the high -speed rail rang, the gold was two thousand. Zheng Yu's high -speed railway attracted popularity for Xingshan and gathered wealth. As of mid -August, 150,000 tourists have passed through the beauty city, and they went to the sky to ride the wind and break the waves. During the epidemic in the Chaibuxi Scenic Area, the guest room was upgraded and transformed. The 22 ℃ plan "and the mountain script killing and other summer leisure activities attracted gold and attract gold. More than 70 rooms were full for more than 20 consecutive days, and the order volume reached 8 times the same period in 2019.

The market is good, and the project competes. The city's cultural tourism and physical fitness project was 215, and the investment was 4.502 billion yuan. The 123 regulations on the tourism service industry of the tourism and physical service industry achieved operating income of 738 million yuan, an increase of 1.86%year -on -year.

Pain point- ——

After the development of the development, the effort is removed, and the confidence and energy of the force will be full

"As early as 2000 years ago, driven by the well -known big coffees such as‘ San Su ’, Yichang’ s red punching land three tour holes were well -known nationwide. "

Douyin platform, in the topic of "Thousands of Guide Lobbying Yichang" who broke 30 million reads, netizens@. In front of the camera, Lei Minhua was fascinated and leisurely. To be honest, there were "stalks" and "materials", which attracted netizens to leave a message "I must check in."

On July 12, Lei Minhua's stabilization subsidy received the account. According to the policy, as a senior tour guide, he can receive a monthly subsidy of 1,500 yuan. For more than 10 years in the industry tour guide, Lei Minhua has witnessed the prosperous moment of Yichang Tourism, and also experienced the impact, pain and recovery of the development of cultural tourism in the city.

In June of this year, the Municipal Party Committee and Municipal Government issued the "Yichang City to increase the help of bailout assistance to promote the restoration of the development of market entities to restore development", focusing on supporting the intensive industries that have been impacted by the epidemic. According to the "Measures", the city has issued a stable subsidy for senior, intermediate tour guides and junior foreign language tour guides, which is the first time in Yichang. As of July 14, 230 tour guides such as Lei Minhua successfully received the first batch of more than 190,000 yuan to stabilize subsidies.

If the policy is good, people's hearts are determined. Waiting and seeing gone, the return of departure. In just half a month, the Yichang tour guide team set his mind and strong faith. The morale of the industry was greatly vibrated. Under the organization of the municipal cultural tourism department, he made every effort to carry out the "Thousands of Guide Lobby Yichang" activities. Gathering the power of "famous mouth".

The policy of benefiting the people and benefiting the people continues to "new" -

Positive "blood transfusion": The Municipal Cultural Tourism Bureau refunded 84 travel agencies of 48.12 million yuan to relieve the dilemma of cultural tourism enterprises;

Effectively "hematopoietic": organize research tourism, issue cultural tourism consumer coupons, and strive to expand the scope and time of recuperation of employees in trade unions, and activate new demand for the market with new hotspots;

Practice "internal skills": Formulate the standardized manual of specialized dishes and accommodation products for tourism teams, and the establishment of a civilized tourism demonstration unit. It has higher requirements for travel quality and stricter standards.

"The government's real gold and silver make up for it, we will do it down -to -earth." Zhu Guangying, general manager of Shunda International Travel, said that with less worries, the company dares to work hard, and is "recruiting soldiers and horses."

Find a high point--

The suitable development path is clear, the popular flow password is cracked

"Create a world tourist city", "Let Yichang's tourism restart prosperity, and then light up" -the recovery of cultural tourism and reappearing prosperity, the municipal party committee has demands, and the people have expectations.

Su Haitao, secretary of the party group and director of the Municipal Culture and Tourism Bureau, said that the realization of the "restarting prosperity" of cultural tourism does not mean that it is necessary to return to the era of "loving land" and sitting in the era of "human sea bonus". He believes that the large -scale cultural tourism market under the reshuffle of the epidemic has spawned more high -quality travel needs for beauty. In addition to the face value, show, experience, cultural performing arts, cultural and creative products that can be taken away, and tasteful foods that are becoming an era of experience in the economy and deepening the development of cultural tourism. At present, the online popularity of a group of cities such as Chongqing, Xi'an, and Ganzi provides samples for urban tourism development. Yichang went to take the rough and refined, and found a path suitable for its own development in the journey of reviving.

From litting the flame feast of the dark night, to camping poetry with a tent at the door of the house; from the upgraded version of the Yangtze River night tour with a full -load of a boat, to the digital cultural tourism IP trick to play the city literary style -day and night before The Yichang Cultural Brigade, who is resting, is starting a new urban leisure vacation model.

Grasp the traffic password. On the video number, the county and city secretary and director went to the battlefield and drank it. In Xiaohongshu, the Internet celebrity blog tours on the field and appeared, "Amway" city tourism is good.

Cultivate exquisite camping. "Go GLAMPING! Yichang Luying Season" from spring to summer. A batch of camping products that are close, high -quality, and light luxury have made hundreds of thousands of tourists and citizens regain their mood.

Deep cultivation of high -end homestays. A number of beautiful homestays such as Dao Tianyi, Yishan and One Temple, and Qinghe have a connotative quality homestay. Many foreign tourists are willing to pay for money and pay for it. "For a house, go to a city."

Decoding digital cultural tourism. "Sunman Stone Carvings" and "Yichang · Dragon Boat Festival" digital tidal products are cool online.

Create consumer scenes. Night tour, night float, night camp, music, tide play, e -sports ... "Old culture+new experience, old resources+new paths, new technologies and new life" consumer scenes, build a cultural taste and the cultural taste and Modern aesthetics new life -tourism lifestyle.

There is a story, there are beautiful scenery into dreams, there are surprises to meet -Yichang, with a wonderful thinking, fresh experience, detonating scenes, gradually pull the feelings and send the heat out of heat.

At present, Yichang Cultural Tourism is ushered in a historic development opportunity-

The Zhengyu high -speed railway runs through the entire line, stringing to the famous city of Hubei mountains and rivers; the T2 Terminal T2 Terminal of the Three Gorges Airport is officially opened, and Yichang moves towards the era of "large aircraft" and "large passenger flow"; shorten……

Under the blessing of the "hard core" infrastructure, Yichang Chengdongqi West, the location advantage of connecting the north and the south, and the role of the hub further appeared. The Dadong Water, Mandarin and Air Traffic Network provides strong support for the development of Yichang Cultural Tourism, and will also bring more new customers and opportunities.

Three Gorges Daily All -Media reporter Wang Ying Correspondent Tan Ling

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