Reveal!The International Kite Ceremony "Flying Man" comes from ...

Wearing a white and blue aerospace, wearing a hat -shaped hat, a pair of big eyes full of curiosity, and a Weifang New Year's doll -like face -with the footsteps of the 39th Weifang International Kite Association Near, this year's international kite mascot "Flying" appeared. Since the 37th Weifang International Kite Meeting, the image of the flying man with vitality, confidence and strength has become popular. In fact, many people don't know that they are from the hands of a pair of siblings.

The 37th (left), the 38th (right), and the 39th (middle) Weifang International Kite Association mascot "Flying Man".

On the afternoon of August 17th, the reporter came to Weifang Hou Sheng Creative Culture Co., Ltd. in Hansing District and saw the designers of "Flying Man" Li Jing and Sister Li Ning. "My brother and I liked to paint from a young age. They graduated from the Fine Arts Department of Weifang College." Li Jing said that during the college, he participated in the art festival activities many times, and designed environmentally friendly fashion shows with mosquito nets, sheets, and rice paper. Design companies and food companies are engaged in packaging design. The rich experience of her career has gradually set her design concept from "paper" to "ground".

Unlike her sister's experience, Li Ning graduated from the university and focused on three -dimensional animation. After working in an animation company for a few years, Li Ning chose to resign because the unit was relocated to home. At this time, Li Jing had also left the original unit, and the sisters and siblings were on the way, embarked on the road of independent entrepreneurship.

"I still remember that the first successful case we did was to design an outer packaging for a goat milk production plant. At that time, the design concepts of similar companies were limited to product types and quality, and we focused on brand culture and utilized them to use The method of traditional Chinese ink painting combines the elements such as landscapes, landscapes, etc. to create a beauty of a green ecological artistic conception. "Li Jing said that this product not only was recognized by the manufacturer, but also received the vast number of The favor of visitors.

It was with the rich accumulation in the early stage that the sisters and brothers participated in the Weifang International Kite Association mascot collection event in 2019 and won the excellent award. In the second year, they continued to work hard, and finally won the highest contest with the works such as "Flying Man".

Li Jing and Li Ning are designing kite products.

"When we first designed a kite mascot, we wanted to show both the image of a physical character and reflect the element of kite. After repeated comparison, I feel that the faucet is the most representative Weifang kite. And the character image We chose the dolls in Yangjiabu's wooden version of the New Year painting "Annual". "Li Jing said that it is not equivalent to copying the copy, and they add modern elements during the design process. For example, the character's expression must be cute, lively, and affectionate. The dragon head kite is very long, and they designed it as the shape of the hat, focusing on highlighting the characteristics of dragon horns, eyebrows, noses, and beards. "At first, the nose on the faucet was moved from the kite. Later, in order to match the overall image, we redesigned and changed to the shape of Yu Ruyi. It seemed warm and cute at once. It looks good in the air, but it is not appropriate to put it on the mascot. We design it as the long tail of the Christmas hat, which is not only good -looking, but also supports it when placing it. "Li Jing said.

If the 37th Weifang International Kite Association mascot "Flying Man" is regarded as a version 1.0, then the 38th and 39th International Kite Ceremony mascot "Flying Man" is version 2.0 and 3.0. "When we design the 38th kite mascot, we want to be inherited from a vein, but it must be different. The big design ideas and frameworks cannot be moved. We handle it in detail." Li Ning said, first of all In terms of quantity, one is increased to two, one is festive with red as the main body, and the other is based on green. In addition, in the expression of the doll, the exaggerated big mouth seemed happy and sweet, the legs changed from the original gallop to sitting, and there was a kite in his hand.

Li Jinghuai hugs the "Flying Man".

"This year's aerospace events continue to be, especially the Shenzhou -thirteen manned spacecraft successfully returned to voyage. Kite and aerospace have the same wonderful work, which reflects the spirit of human beings to explore and yearn for freedom. Time highlights the aerospace elements. "Li Jing said that this year's" Flying Man "is wearing a beautiful aerospace suit and highlights curiosity, longing, and exploring the eyes of the eyes. powerful.

A design company that has only established more than two years, a pair of sisters and brothers who have just passed the years, can design the Weifang International Kite Ceremony Mascot for three consecutive years. The results are indeed noticeable. However, Li Jing and Li Ning were not satisfied because of this. Now they focus on the design of the kite mascot's derivatives. I hope that through their own efforts, the kite culture enters millions of households in a more colorful form.

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