How to tell the story of Beidao cuisine?Foshan Shunde deeply builds the "Hewei Bei" IP

Wen, Picture/Xu Tao Huang Peiying

On the morning of August 18th, the Foshan City Beijiu Catering Association held a face -to -face seminar on the "Hewei Bei" series of seminars on the third floor of Beihu Culture Center. The connotation of Hei Bei "" The connotation of Beibei "forms a expression that can be propagated, and plays a new business card for the urban development of Beibei.

Su Zhiqian, president of the Beibei Catering Industry Association, presided over the event, Li Jianming, a cultural consultant and main writer of the CCTV documentary "Finding Shunde", Mei Ceyang, deputy dean of the School of Art and Design of Guangdong University of Technology, Zhou Zhifeng, deputy chairman of the Shunde Calligraphers Association, Member of the Party Committee of Shunde Vocational and Technical College, the dean of the School of Hotel and Tourism Management Gan Muyi, including Gan Muyi, and other people from all walks of life at all walks of life attended the event.

Seminar site

It is understood that the "Hewei Beiyi" project has been promoted for more than two years, and the whole society will be involved in the later period to expand its influence. Create the IP of "Hetai Beiyi" can be used as a new business card that Beibei publicized.

Li Jianming suggested that because of the historical reasons, it is fused by different cuisines. It is necessary to distinguish the dishes from the Guangfu cuisine and find their own characteristics. To find the story behind the dish, the dishes need to be discussed by historical stories, raising the value up, and telling a good story.

Scholar guests speak freely

"Beiyi is a very active and attractive city." Gan Muyi said that the word "He" can reflect the spirit of Bei Yan and the goal of the development of Beijiu Catering. The direction of development, openness and integration in Beiyi is a full and clear spirit.

Mei Ceyin said that the three links of Shunde cuisine, living environment, and talent development were metaphorized into components of pyramids to discuss: focusing on the characteristics of Shunde cuisine, living, humanistic, living environment, and the development of talent. Zhou Zhifeng said that he hopes to create foods with the characteristics of Beidong and develop a little more attractive dishes. Local dishes will be integrated into the local culture and catering must be well reputable. Can develop a local cultural and creative food as a carrier for spreading food culture.

Next, the Beibei Catering Industry Association will work with the government to continue a series of discussions and activities, in -depth creation of the "harmony Beibei" IP, and let the "He" cultural high -planting Beibei catering, and the dissemination and promotion of Beiwa food culture. Let the food be used as a carrier to better show the charm town of Beibei.

Source | Yangcheng Evening News • Yangcheng School

Responsible editor | Zhang Degang

School counterpart | Xie Zhizhong

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