How does Zhaoqing Homestay develop?This heavy report is interpreted

In recent years, the national homestay industry has developed from its spontaneous growth of the industry to standardized, professional, specialized, and specialized. How can Zhaoqing seize the opportunity and take advantage of the situation?

On August 19th, the "Development Report of Zhaoqing Tourism Homestay, 2022" (hereinafter referred to as "Report" "was released in the 2nd Guangdong Homestay Conference. Interpretation.

Zhaoqing Yanqian community homestay belt. Southern Film Pascual Liang Liang Photo Confession

The "Report" sorted out the development of Zhaoqing homestays: In 2015, Zhaoqing gradually appeared in the prototype of home hotels; in 2016, Zhaoqing homestay gradually sprouted, and farmhouse+family hotels became the main business model. With the great development of rural tourism, Zhaoqing Hom Best entered the field of vision of the Greater Bay Area, and gradually realized the characteristics of branding, quality, and characteristic, but still has spontaneous and scattered defects; in 2021, Zhaoqing homestay achieved explosive growth growth The new registration has reached 118.

Zhaoqing Lian'an · Lake residents were awarded TOP10, the most beautiful homestay in Guangdong, and many honors made it a model of the Guangdong homestay world. The picture shows the homestay courtyard. Interviewee confidence

In 2022, Zhaoqing B & B quickly moved from 1.0 to 2.0, and the homestay cluster or the homestay community community. The important point of revitalization.

The reporter sorted out and found that after 7 years of development, Zhaoqing B & B has made great progress: 7 homes have achieved honors of the demonstration sites of the Guangdong rural homestays in Guangdong Province, and have formed a certain reputation, reputation and influence in the province; 28 "Zhaoqing characteristics characteristics "Tourist homestays are launched to comprehensively promote the development of tourism in the region; the establishment of the Zhaoqing Homestay Association and the listing of the Duanzhou District Homestay Association, marking that Zhaoqing B & B operators have a systematic, extensive and platform -type belonging organization.

It is adjacent to the 5A -level tourist attraction of Xinghu National, and the housing house is "pushing the door is the scene". Interviewee confidence

The "Report" pointed out that the current development of Zhaoqing Homestays in Guangdong lives in the third camp in Guangdong. The number of homestays in the industry/survival is 278. There are still many gaps in Shaoguan (over 500).

What is the turning of the curve overtaking in Zhaoqing Best?

The first is the advantage of traffic location. The 2 -hour transportation circle of Zhaoqing Radiation Pearl River Delta is core cities with a population scale of 56.1 million people. In the future, it will exceed 80 million. Large -scale high -consumer groups will provide basic tourists at homestays.

The second is Zhaoqing's deep cultural heritage. Zhaoqing can focus on its unique core advantages "green" culture. It uses green as the background, with antique, red, and golden coordinated development. From the perspective of humanistic resources, Zhaoqing has become the Military, Political and Cultural Center of Lingnan 5 times, leaving deep humanistic heritage, and more than 290 ancient buildings and historical commemorative buildings. More than 150 national, provincial, and county -level cultural relics protection units. B & B can make articles around it.

In addition, Zhaoqing is a "National Forest City". In the territory of Xijiang, it has maintained the quality of water in categories of water all year round. It is known as the "green lung" of the Guangdong -Hong Kong -Macao Greater Bay Area. , And have 1 national 5A -level scenic spot, 6 national 4A -level scenic spots, and 31 other A -level scenic spots, providing good natural conditions for the development of Zhaoqing B & B.

Zhaoqing is a "national forest city" and is known as the "green lung" of the Guangdong -Hong Kong -Macao Greater Bay Area. Southern Film Pascual Liang Liang Photo Confession

At the same time, Zhaoqing has a late start of the homestay industry and the total number of homestays is not much; the size of the homestay cluster is still small, and cluster management needs to be optimized; the lack of top -level homestay management policies, support regulations, and industrial planning; Most of the homestays, lack of problems such as well -known head brands need to be "broken".

In this regard, the "Report" proposes that Zhaoqing B & B should create "Guangdong -Hong Kong -Macao Greater Bay Area Jiangshan Meijiu Land" as the development direction, based on the Guangdong -Hong Kong -Macao Greater Bay Area. Guangdong's top position and high -quality humanistic resources focus on the Guangdong -Hong Kong -Macao micro -vacation customer base, and focus on core industries such as high -end homestays, cultural homestays, and homestay clusters to create a cultural tourism integrating "food, accommodation, travel, entertainment and education" product.

How to practice? The "Report" pointed out that the districts and counties rely on their own advantages, combine a variety of strategic combinations such as single homestays, homestay villages, homestay clusters, and homestays to achieve the scale of Zhaoqing Rivers and Mountains.

All districts and county homestay strategies

In addition, Zhaoqing also needs to formulate local policies, and in the process of certification, opening, and operational, the homestays and departments realize the standardization of certificates and management, process and services, systems and implementation of the domestic and provinces. The benchmarks in each region can achieve brand -oriented upgrades with high pull and low; expand and incubate local well -known brands to create Zhaoqing models; combined with cultural, resources and owners, to create a series of personalized homestays with different value claims, and to achieve different homestay differences with characteristics to achieve different homestays. Development to avoid adverse internal competition.

The "Report" is based on the standards of national and Guangdong's homestays. Based on the current status of Zhaoqing's homestay industry, it puts forward strategies and suggestions for Zhaoqing, and clarifies the top ten important matters of the Zhaoqing homestay industry.

Planning is a leader, and the "Report" puts "drawing a development blueprint" in an important position. Proposed high standards to build a characteristic homestay industry. By 2030, in eight years, Zhaoqing's homestay industry pattern is initially formed. develop. Brandization and characteristics are the core of the quality of the homestay. The "Report" proposes to "establish a brand image" and create a unified foreign publicity brand IP that creates "Zhaoqing Jiangshan B & B", which represents the excellent service standards, sanitary standards, safety standards, safety standards, safety standards, safety standards, and safety standards, and Quality assurance; "develop a batch of special homestays", focus on diversified development, and on the basis of the improvement of basic functions, form a distinctive and changeable homestay community to achieve differentiated development.

Xinghu Lan Moon Song Culture B & B. Interviewee confidence

In terms of content innovation, the "Report" suggested that Zhaoqing "build a experience center", gather the functions of big data, homestay operation service, homestay scene experience, Yuan universe application, homestay support and other functions; Enjoy the combination of multi -card dots in the whole region to build a multi -business format for tourism to create an immersive vacation experience.

In terms of mechanism innovation, the "Report" suggested that Zhaoqing "implement a set of support policies", set up special funds for the development of homestays and use financing channels to provide guarantees for funds. Upgrade the funds reward policy of upgrading the homestay; "establish a set of management systems", implement the construction of multi -department collaborative management systems, and form a homestay industry development mechanism for the participation and multi -subjects; "build a set of cooperation models", integrate and enhance promotion Rural environment, rural resources and village collective assets, build a variety of cooperation methods to achieve a win -win situation for villagers, village collectives, and enterprises.

B & B is focusing on service, the core is people. The "Report" proposes to "cultivate a group of homestay talents", implement the "Zhaoqing B & B's High -end Talent Training Plan", cultivate high -end talents and management talents for the development of the homestay industry, formulate talent introduction and encouragement policies, and build a homestay talent pool.

The Feng Shui B & B located in the Baihe River Bi Road. Cao Xiao, a reporter from Xijiang Daily, confessed to the southern photographer correspondent. Drawing

The "Report" also refers to "implementing an execution strategy", which clarifies the recent development strategies of the near future, mid -term, and long -term. The Homestay Merchants Service Center sets up investment points in Shenzhen Dapeng Peninsula, Zengcheng and other places in Guangzhou, and connects the investment brand operations of Guangshen B & B investment in multi -form and multi -channel; formulate a three -year homestay implementation plan, focusing on the hostel brand investment, homestay reward support policies, and support policies, and the homestay reward support policies. Each district and county development planning and counseling of Grade A and B homestays; recently, key development projects are preferred in the eight major districts and counties as the focus of development, with points and faces to achieve key breakthroughs and establish a brand image of the homestay.

【Southern+Reporter】 Shi Liang

【Correspondent】 Yi Qizhi

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