In 2022, the shopping festival of Longhua District launched a heavy start! 28 million yuan of consumer coupons

On the afternoon of August 19th, the "2022 Longhua District Shopping Festival" hosted by the People's Government of Longhua District and hosted by the Longhua District Commerce Bureau was officially launched. N "'s activity architecture system is carried out, focusing on "trend fashion, car travel, night consumption, cross -border theme, parent -child activity, tongue food, e -commerce live broadcast, consumer assistance, sports sports", launch 28 million yuan consumption Coupons and "Ailonghua" consumer experience routes and other activities. The event will run through August to October, covering 55 large -scale Shang Chao, 80 cars 4S stores and more than 60 cultural and sports tourist attractions in the jurisdiction, with a preferential amount of over 100 million yuan.

The launching ceremony of the Longhua District Shopping Festival this year was grandly held in Yifangtian and Earth. Comrade Wang Dianjia, member of the Standing Committee of the Longhua District Party Committee and Deputy District Chief attended the event and delivered a speech. The Shenzhen Commercial Bureau attended the event. In his speech, Comrade Wang Dianjia said that in recent years, Longhua District has thoroughly implemented the decision -making and deployment of the central, provincial, and municipalities on expanding domestic demand and promoting consumption, actively grasped the trend of consumption, promoted the construction of multiple commercial carriers such as opening city customers, and strived to create international business in North Station. The core areas such as the district, Longhua Super Business District, fully active the cultural tourism consumer market, continue to promote the "four economies", high -quality economic development at night, promote emerging formats, high -quality brand resources, and meet the diversification, personalization and personalization of citizens High -quality consumer demand provides strong support for accelerating the establishment of international consumer center cities. This shopping festival issued Huimin Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer While bringing a consumption feast to the majority of consumers, we vigorously promote the characteristic industries, cultural tourism resources and outstanding brands of Longhua District, dig deeper consumption potential, promote the cross -border integration and development of the commercial and trade industry, and further enhance the level of Longhua Consumption. The Propaganda Department of the Longhua District Party Committee, the Cultural Radio, Television Tourism and Sports Bureau, and the sub -district office attended the opening ceremony. A total of 50 businesses such as Meituan and Yifangtian Di participated in the on -site activities.

In 2022, the Longhua District Shopping Festival is deployed in accordance with the "One District, One Section" in the Shenzhen Shopping Season, combined with the characteristics of Longhua, to create a new consumption model of "government building platforms, hot promotions in merchants, and enjoying consumption for the whole people". Interact with the digital host, create AR high -tech scenes, and introduce promotional activities with Tonghe Auto City.

Comrade Xu Hongli, director of the District Commerce Bureau, as the chief recommendation officer of the event, introduced the highlights of the shopping festival in detail:

One, 28 million yuan consumer coupon

In order to further stimulate the enthusiasm for consumption, boost consumer confidence, and enhance the attractiveness of consumption in Longhua District, the "Longhua District Shopping Festival in 2022" will issue 20 million yuan of catering consumer coupons, 5 million yuan in cultural tourism consumer coupons and 3 million yuan of clothing consumer coupons. The launching ceremony was released at the site of the first batch of Hui Shilong Consumer Consumer Course, which has issued 8.05 million yuan of consumer vouchers, including 8 million dwelling vouchers, takeaway coupons, vegetable buying coupons and 50,000 yuan consumer vouchers to meet consumers' diverse shopping needs Essence The second batch of catering consumption coupons is expected to be issued at 12:00 am on August 26, 2022. For details, please continue to pay attention to the public account of the "Longhua District Digital Economy Development Promotion Center".

Two, 3 consumer experience routes

This year, the Longhua District Shopping Festival specially creates the three consumer experience routes of "Ailonghua", and connects large -scale commercial supermarkets, car 4S store activities, cultural tourism, parks, consumer assistance blocks and other contents in the jurisdiction to create a map of consumer experience in Longhua District Shopping Festival. The location of each merchant participating in the shopping festival, the summary information of all merchant activities, the collection of the coupon of the merchant, and the preview of specific theme activities, etc., provide convenience, consume happiness, and punch cards!

Third, 5 themes, N -section branch activities

In addition to the above -mentioned activities, major business districts and cars in Longhua District have carried out hundreds of preferential activities.

1. "Tide Shanglonghua, buy me style": One Fangtian launched August, taking advantage of the hot spot Fun Yixia, September, the national tide season and the October anniversary celebration event. The theme of "Auto Travel & Night Consumption & Cross -border theme",

2. "Vitality Longhua, please enjoy the moving movement": The puppet tour and the light and shadow park fun the carnival, creating a childlike and vibrant "cartoon puppet tour" activity+large -scale light and shadow paradise food Activity items.

3. "Bright Dragon, Rich Night Buy": Star River ICO Longhua Beer Food Festival, creating unique lighting night markets, and organizing various colorful and creative live activities, inviting bands to perform on the spot to drive the overall atmosphere of the event. Consumer drawing activities will also be carried out at the scene, setting up awards such as the day of exemption and overlord meals.

4. "The tongue tip is dragon, and the flavors are blooming": Consumer -assisted characteristic neighborhoods will hold Zijin Cicada tea tasting activities to carry out tea display, graphic explanations, and promote Zijin Hakka tea culture.

5. "Benefits to buy Longhua, happy sailing": Guanlan Xing Wanda Plaza is held in the food season music festival. The event site will issue free coupons, draw 4,999 yuan shopping card awards, food square singing and mad dancing national tide show, and hold customers. Drink beer interactive relay.

There are activities in Yueyue, there are surprises in the secondary, eating, drinking, playing Longhua! For details of the August event, see the attached table.

The person in charge of Yifang Tiandi introduced as a merchant representative on the spot and introduced the consumer -related consumption activities during the shopping festival.One Fangtian Earth, as the largest commercial complex in Longhua District, is divided into five major themes of A, B, C, D, and E, a total of 600,000 square meters of commercial sector. In 2021, sales exceeded 3.1 billion.Consumption landmark.During the 2022 Longhua District Shopping Festival event, a series of wonderful theme activities such as large -scale car purchase festival, shopping night cat street, childlike stage drama, and summer basketball game will be held.At the same time, many big -name businesses in the field will also work in many preferential activities such as summer special offer, digital electronic special offer, night market brand consumption drinking, children's clothing season promotion, etc., and strive to bring more new interaction and high -quality consumption to consumers in Longhua District.Experience!The shopping festival event with Meituan issued catering, retail, and consumer assistance coupons.At the launching ceremony, Meituan introduced the amount of consumer coupons, use rules and receiving time. The consumer coupon event is expected to be distributed in six rounds, first first, first, and last.

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