Wu Shanyuan Talk: Beiqian Liquor Industry Red Lao Lao Wine Brewing the "aromatic industry" in the rural rejuvenation

It is located in Beiyi Village in the southeast of Daixi Town, Pingnan County, Ningde City, Fujian. The mountains of high forests and clear spring spring, the excellent conditions of monopoly and winemaking, have created the deep alcoholic culture of Beijie. For thousands of years, every family has brewed wine. The household has wine cellars, and there are few altars, as many as hundreds of altars. It is this strong wine culture that attracts the return of township Wu Shanyuan to the founding of Fujian Beiyi Wine Industry Co., Ltd., so that his hometown wine culture is full of vitality, continuously promotes rural revitalization, and accelerates common prosperity.

Beiyi Village, Daixi Town, Pingnan County, Ningde City

Regarding the local complex, I always want to go home to start a business

Wu Shanyuan himself said that he was born in the native of the native of Daixi. He grew up in the village since he was a child. At the age of 18, he joined the army and embarked on the road to entrepreneurship after retiring. He currently operates a water purifier brand in Xiamen and serves as the president of the Xiamen Water and Air Purification Industry Association.

Wu Shanyuan is in the hometown of Beiyi Village

The hometown is where everyone's dreams are dreaming, and Wu Shanyuan is no exception. He has left his hometown for more than 30 years and has never forgotten to feed the land that bred himself. Except for occasional return to Pingnan County to visit his loved ones, he always wants to add bricks to the development of his hometown. Wu Shanyuan said that he has been in business for many years and has seen too many traditional craftsmanship because he did not operate well, and he slowly returned to silence.

The opportunity is here. In December 2018, the National Health Industry Enterprise Management Association's Water Purification Industry Summit held by Wu Shanyuan was held in Taierzhuang, Shandong. An agenda was planned to hold a 2019 work meeting in rural areas. After his efforts, he finally determined to be the meeting place. In December 2019, the leaders of the water purification industry from 26 provinces and cities across the country gathered in Beibei, and found that the sources of Beibei wine water in the streets and lanes -hexagon well. land. At the same time, the fragrant red and yellow wines praised the members of the delegation. The simple Beiwa people prepared a gift to visit each guest with traditional wine altar to bring back to all parts of the country to share and taste.

Wu Shanyuan and the inheritance of the non -material culture Wu Shan jumped in Beiyi Village

After Wu Shanyuan never expected that after the meeting, the red rice wine actually caused a warm response in the water purification industry. Everyone contacted Wu Shanyuan to buy again. With a keen sense of business, the idea of ​​selling red rice wine was born in Wu Shanyuan's mind.

The ancient local atmosphere still retains the local area of ​​Beiyi Village

Change the water into wine, bulging up the folks' money bags

Just do it. After Wu Shanyuan explained his work, he kept rushing back to the village and discussed with the village's "two committees", some villagers representatives, and the family members who could sell the red song and wine in his hometown through canned. In the end, everyone has been recognized and affirmed. In February 2020, members of the Water Purification Industry Association also reached a helping hand and raised nearly 4 million to support Wu Shanyuan to return to the hometown to create a rice wine filling production line.

With funds, the construction line construction is imminent. Wu Shanyuan's old house has been disrepairing for a long time, and weeds are all over. He can only rush to work day after day. In just two months, he renovated the old house and assembled a miniature rice wine. Wu Shanyuan had no experience in filling. He wanted to "charge and charge" himself, so he went to Fuzhou, Hangzhou, Shanghai and other places many times to visit the rice wine factory to learn from the arts to master the filling technology. A total of 13 people set up an irrigation team.

Beautiful Beibei Village

In order to better help the masses open the sales channels and allow the masses to gain greater benefits in the production of rice wine, Wu Shanyuan will purchase the rice wine brewed by the villagers through professional instruments, which are acquired. The price is 1 yuan / catties higher than that of other merchants, and three of them are poverty alleviation. From July 2020 to March 2021, Wu Shanyuan acquired more than 60 tons of plasma wine from the villagers of Beiyi Village and sent it to 23 provinces and cities across the country.

Laojiu culture everywhere in Beiyi Village is everywhere

The villager Wu Xianzhi is a medium -sized farmer in the village. On average, it is about 150 altars per year. Except for some retail and tourist subscriptions, most of them are acquired by Beibei Wine Company. "Last year, the company was acquired by the company 106." Wu Xianzhi said that the family had only reached 110,000 yuan last year at home. At present, the stock of rice wine in the wine cellar is 280 altar, and it has been subscribed for 26 altars in Shanghai, Zhejiang, and Fuzhou.

Repeated efforts, the "initial heart" will not be changed on the road

With the increase of the demand for rice wine, new problems followed, and the production plant was too small to expand. Some people suggested that Wu Shanyuan went to the Government of Daixi Town to help solve it.

Wu Shanyuan's head wears a grassy salamander on the edge of Tiansen

"She wears a grasshopper, standing beside Tian Gen, her face is dark, and her family is always at home." This is the first scene where Wu Shanyuan and Chen Juan, the mayor of Daixi Town, met. The obvious difference is no official frame. Chen Juan said, "The village director reported to me, and we welcomes your feelings to return to his hometown to start a business." In order to solve the problem of plant land use, Chen Juan took Wu Shanyuan to visit the Land and Natural Resources Bureau, the Housing and Urban Construction Bureau and other relevant departments to seek help. In January 202, after many sides and communication and negotiations, he finally built an irrigation plant in the first 400 square meters of an idle land in Beiyi Village, and the order also floated to Wu Shanyuan like a snow piece. Beiyu Village Hex Koh Houjing

How to improve the quality of hometown wine and open the sales market? Wu Shanyuan first started with the SC certification declaration work. He invited the city SC certification review experts to conduct on -site guidance in advance, rectified in time for the existing problems, finally passed the food production license SC certification, and assembled a semi -automatic filling line of 6,000 bottles of Nissan. Recommended by friends, Gao Ruixian, director of the Chinese Medicine Innovation Products Research Office of Shanghai Wuro Medical Center, met and communicated in depth many times. The source principle is organically combined with non -genetic inheritance. In 8 months, it successfully prepared two custom wines, men's wine and lady wine, totaling 15.9 tons.

At the end of February 2022, it was shipped to the Yangtze River Delta region represented by Shanghai. In addition, Wu Shanyuan and the team members of the co -founder team reached a number of cooperation with institutions such as China Aerospace Research Institute, Fuzhou University, Fuzhou Microbiology Research Institute and other institutions, and actively participated in the preparations for the "Chinese Red Cycling rice wine for five years. ", Continue to make the big red rice wine industry, make the wine fragrance farther and farther, the dream of rural revitalization is getting closer and closer ...

Gao Ruixian, one of the founders of Ningde Beiwo Wulao Liquor Co., Ltd.

Wu Shanyuan is in the winery

Ningde Beiwo Woao Wine Co., Ltd. Building

At present, Beiyi Village has obtained a number of signboards such as traditional Chinese villages, national civilized villages, 3A -level scenic spots, provincial rural revitalization demonstration sites, and provincial gold medal tourism villages. 99 % of the village farmers are engaged in rice wine brewing. The annual output of rice wine is 1000 The multi -ton and annual output value reached more than 30 million yuan. The per capita disposable income of the villagers reached 23,000 yuan, which was nearly 4,000 yuan higher than the per capita disposable income of farmers in the county, and the village collective economic income was 544,300 yuan. "Red Lao Rao Wine" has become the "aroma industry" of the revitalization of the rural village in Beiyi Village, which contains nostalgia in the "booming".

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