Let the false information stop at "co -governance"

If you control the false information, you need to make the "co -governance concentric circle"

Let the false information stop at "co -governance"

In recent years, the phenomenon of reversal of public opinion has appeared frequently. Behind this is unprepared information, so that it is rhythmic, confusing audiovisual, mislead public opinion, and pollute the network environment. In the context of "creating clear network space" correlation with the construction of network civilization, strengthening the governance of false news has been arrowed on the string.

On August 16th, Douyin held a "Open Day Open Day" event. Douyin revealed that early warning, analysis, authenticity, doubt, rumors, interception, and reminding seven steps have been adopted to comprehensively manage false information. It is understood that since January this year, there have been more than 3.19 million videos of unreal information on Douyin, which reminds 900,000 doubts, difficult to verify but controversial videos. The rate was close to 80%, and the efficiency of the research and disposal of unprecedented information was improved by 232%. The platform also launched 9 product functions such as traceability, marking, and fans.

Everyone knows that the news of the hardships and false news of the netizens is long -those who are very misleading and inducement are tantamount to the existence of cyber tumor -type, damage the rights and interests of the involved party, and erode the body of the space of public opinion. Take some time ago, whether it is a woman's wedding photo, it is rumored to be "No. 8 technician", or the post -95s girl took a notice with a notice with grandpa after taking a notice but was said to be "grandson love". A picture, the content depends on the editing ", the result damage the reputation of the parties, and also lower the texture of public opinion.

In this context, the vibrato of the mainstream information platform is undoubtedly targeted for the targeted and systematic governance of unreasonable news. From the perspective of the specific governance process, it has both active early warning analysis, as well as verifying rumor punishment in the middle period, and later interception to prevent diffusion. There are a lot of traceability, research and judgment, and intervention. From technical point of view, it is the advanced technical ability of platform governance; from the perspective of responsibility, it is a manifestation of the background color of the platform values.

To a certain extent, zero tolerance for false information is also the rejection of "toxic" traffic, and it is a cherishment of its reputation. Priced false information, maybe it can benefit from its flow to increase effects in the short term, but when public opinion has gradually increased the sensitivity of false information, it is destined to harm the user experience and its own reputation; In order for ", you can carry the user's expectation with high -quality information to pass the user's expectation in order to go further in the good information ecosystem.

Unreal information includes but not limited to rumors. The rumor is the form of some false information that has been spread. In terms of categories, the false information actually has five types: daily active fabrication, hot -spots in major events, interpretation of interpretation and decorative patriarchs as "news", transmission of rumors, and incomplete information transmission. The reasons for it usually include three links: subjective fabrication, transmission distortion, and receiving deviation. Communication scholar Manuel Castle said: Internet society is not a social structure that is about to appear, but the only social structure. In essence, the false information is the projection of reality in the cyber space as the online storm and fraud.

However, it is necessary to face up to be that in the Internet era, the source of false information is more at the source, the spread is faster, and the radiation surface is wider. The low -threshold expression, cross -regional communication and fission spread of the network will virtually "add leverage" for the transmission and influence of unreasonable messages.

For the platform, the richness of the information pool is important, but to "precipitate" those false information with turbid attitude and not allowing the content ecology to hide dirt, it is the deserved meaning of platform governance. Especially at the moment when the responsibility of the information matching under the "shelter" of the platform has been converted to the main responsibility of the "Red Flag Law", the information platforms should also fulfill their responsibilities. Regardless of those pseudo -science science or brain replenishment, they should be within the range of platform governance. The corresponding requirements are that the platform has worked hard on the discovery of the upper and lower work, the monitoring, and the intention of interception, and improves the ability to predict, screen, and trace the source of false information.

Among them, the use of big data analysis back, keyword retrieval, AI diagnosis and other methods improve the identification efficiency of false information, and carry out effective traceability on its communication pathway, and timely control of the communication node is particularly important. This requires the platform to enhance the awareness of the responsibility, but also continuously improves technical capabilities.

It is worth noting that although many false information has the characteristics of poor picture quality, unclear details, unclear expressions, and exaggeration, the form is becoming more and more "live": some are intercepting official news clips with rumors, audio or text, and moving flowers to pick up wood. The form of form is quickly spread, and some of them have fabricated experiments or simulation scenes after the emergence of text rumors, disturbing people's audiovisual ...

Coupled with the diversification of false information exports, it is easy to mix together, diverge, and rapid variation. The platforms are open and concealed. The linkage mechanism between the platforms is weak and the channels of interoperability are lacking. A large number of false news is often cross -platform. Diversity "flowing", the difficulty of governance has increased, and the cost is therefore raised. The governance of a single platform will inevitably occur in the "three difficulties" dilemma: eliminating difficulties, verification, and rumors.

At present, although major information platforms have their own rumors, interfaces, or small programs, the databases of each platform are relatively split and lack of interoperability. This obviously cannot keep up with the characteristics and trend of multi -mode combinations such as text, pictures, videos, and voice.

At this time, the strong governance of false information cannot be used to fight for each platform or a single party to fight, and it must rely on multi -party subjects to coordinate the governance to build a multi -subject coordination, the integration of media channels, and the integration of information resources. Multiple responsibility main platform and multi -party collaborative governance mechanism. The passive governance of "making a rumor with a mouth, rumor running a broken leg", the cost is finally high. The more effective governance of false information should be "predicting where the false information may appear, and then prevents it." This requires the co -governance of integration platforms, governments, media, professional institutions, and public, realize the overall scene coverage of governance, realize the shadow -free light effect of network rumors, and make up for the blind zone of the coverage of a single subject.

The "governor alliance" that targets false news is aimed at the problems of not interaction between the platform, focusing on promoting technical sharing and data sharing, sharing AI diagnosis, big data back traceability, etc. , The masses' rumor information receiving behavioral characteristics database, etc., realize some effective data reuse; for the unreasonable information multimedia and multi -platform scenario communication characteristics, the establishment of a multi -party co -governance pattern, establishing Na Na graphic, audio, short videos, etc. A variety of communication forms of all -media rumor matrix, and establishing an emergency response mechanism for unreasonable information research and judgment and "flat" emergency response mechanisms.

Douyin focuses on cooperating with authoritative media and other institutions to establish a rumor group mechanism and "false information governance platform", jointly build rumor libraries, jointly judge clues, and verify the content of doubt. The ecosystem layer is targeted. Last year, the national level has been clarified that it is necessary to build a national cyber rumor linkage mechanism based on the China Internet Joint Rumor Platform, and naturally keep up with the linkage and collaborative governance mechanism around the governance of false information. This is inseparable from platforms, government, media, and other social subjects that are facing false news.

After all, in the face of false information, it is time to follow the "Three ZHI Laws": let the false information stop at "knowing", that is, to let the public know the real situation; let the false news stop to "system", that is, to improve Related institutional mechanisms for false news governance; and letting the truth of the real news stop "governance" -handing good social governance. The "governance" here refers to the governance. Only by striving to make "co -governance concentric circles", the land -shaped land of false information can be continuously compressed, and the clear network space will be more expected.

Material Source: China Police Network

Jiangsu Net Police Comprehensive Comprehensive Editing

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