How does short video help Chengdu create a model of civilization in the country?Chengdu's first public welfare short video contest review team to support

Cover reporter Lai Fangjie

On August 19, the 2022 Chengdu's first public welfare short video contest co -sponsored by the 11 departments including Chengdu Civilization Office was in full swing. The majority of citizens actively participated, setting off a boom in shooting urban civilization and recording the warmth of the city.

The competition also attracted the attention of heavyweight jury. Experts of the Chengdu Grand Games Consulting Committee, former director of Beijing Foreign Propaganda Office, former Minister of Publicity and Propaganda Department of the Beijing Olympic Organizing Committee, Wang Hui, internationally renowned director, screenwriter, writer Dai Sijie, well -known short video director and screenwriter Zhang Ce promoted the creation of Chengdu on the competition. The topic of civilized cities, the feelings of Chengdu's public welfare, and how public welfare video "out of the circle" and other topics have expressed their views.

Wang Hui:

The contest helps the construction of the city's temperament, and will also play a positive and effective role in creating a model of civilized cities

"Today, Chengdu is attracting entrepreneurs from all over the country with an open attitude." Wang Hui said that large -scale events such as the World University Student Games and World Table Tennis Championships have attracted much attention at home and abroad. How to update everyone's impression of Chengdu and show urban temperament is the challenges and opportunities facing many cities including Chengdu. Wang Hui believes that any city is temperament. This temperament is the embodiment of urban cultural connotation and the output of spiritual civilization. "Compared to building high -rise buildings, urban rails, etc., the construction of urban temperament is not easy."

"At the moment, the era of mass spread has arrived. It needs positive, healthy, and positive short videos to meet people's information needs and enrich people's audiovisual aesthetics." Wang Hui said that the interest of using the public to make short videos is rich in the Internet positive energy transmission. Become an important issue. Through the form that netizens are willing to participate, guide them to shoot perspectives and subject matter, and transform into new forms and new channels that spread the image of the city. The public welfare short video contest held in Chengdu is a good attempt.

Wang Hui believes that the development of the Internet has changed the habit of spreading and receiving information. The arrival of the 5G era makes the spread of information more fast and diverse, and cultivates the habit of creating the public with the Internet. Various short video platforms, using the interests of netizens to make their own and spread short videos, encourage them to publish their own short video works on the platform, which greatly mobilize everyone's participation and enthusiasm. For a while, the short video was overwhelming, creating a new "Internet myth". "Short video is a popular way of communication. Holding a public welfare short video contest, it will play a positive and effective role in the establishment of a national civilized model in Chengdu." Wang Hui explained that the contest itself can attract widespread attention from the entire network. The collection, selection, and announcement of short videos are the process of urban publicity. It can effectively drive Chengdu's attention economy and promote the process of creating a model of civilized civilization in Chengdu.

Dai Sijie:

Chengdu is far away from Chengdu, hoping that the public welfare short video contest can continue to be held

"Chengdu is very traditional and modern, and the traditional combination of tradition is very good, giving a very kind feeling." As a director who grew up in Chengdu, in Dai Sijie's eyes, Chengdu's civilization and public welfare sources have long been flowing and have always existed. "Chengdu has a deep cultural heritage." Dai Sijie believes that friendliness and tolerance have existed in the genes of Chengdu since ancient times. It is also the unique charm of Chengdu, a traditional and modern symbiotic city.

Out of the professional habits of film directors, Dai Sijie also paid attention to the current public welfare short video contest. In his opinion, the spread of images has its own unique advantages and charm -direct, wide, and popular. Compared with movies, short videos are easier to get started, and the way to spread is more convenient. Participants are more likely to express their love to Chengdu and spread them through shooting short videos of public welfare. Let more people perceive Chengdu's civilized public welfare. At the same time, he hopes that the contest can continue to be held, giving participants more opportunities, and will also play a positive role in promoting the model of civilized civilization in Chengdu.

Zhang Ce:

Anti -routine, adherence to Chengdu characteristics, and new shooting forms are easier to make public welfare short videos "out of the circle"

Chengdu is currently actively creating a model for civilization in the country. How can short videos combine with it easier to make circles? Zhang Ce believes that first do not resist dialect output, dialect is a real local characteristics. "Why do we feel that Cantonese is nice because we have watched many Cantonese movies and listened to many Cantonese songs. Their cultural output was conveyed by Cantonese dialects. These cultural works have given local characteristics with the audience. "Links", Zhang Ce encouraged everyone to go out of the house, walk into the streets of Chengdu, and use the local elements of Chengdu, including food, attractions, dialects, etc. In short video creation, "good works are naturally '' out of the circle ' . I never thought about how to come out when I was creating, I just focused on my own stories and characters. "

For the contestants of this competition, Zhang Ce suggested to create a short video of public welfare in a "anti -conventional" method. He suggested that the contestants did not take public welfare as the main tone, but attracted people with a short story, and finally achieved the purpose of public welfare. In short, people have the urge to look at, attract the audience to the end, and implant the idea of ​​public welfare. As for the "explosive model", it is impossible to be encountered. 'Breaking the explosion' be ascending it. "He said, the inspiration from all aspects, with your own feelings, personal interpretation of the current hotspot, and some technical things, do something contrastable things To break the inherent cognition of people. "I hope that through this competition, I can learn more about short video shooting forms and ideas from you." How can the contestants move Zhang Ce's heart? Zhang Ce said that he hopes to see new creative forms, editing methods, etc. He suggested that you enjoy the game, use your favorite form, shoot your favorite stories, and do not stick to the form of existing short videos. "The short video is too flexible and there is unlimited possibility."

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