The opening of Taobao Education 88 Learning Festival is to help merchants grow in content

On August 18th, the fourth "88 Learning Festival" of Taobao Education was officially unveiled. The theme of this learning festival with the theme of "All the way, Determining Sexual Learning Summit" attracted more than 400 new old students to gather in Guangzhou and start a game. The three -day study event, there were no seats on the scene, and the views continued.

In the post -epidemic era, the trend of online content is obvious, and the competition for vertical tracks is becoming more and more intense. In the face of changes in the industry and market, only the continuous learning can be unbeaten. The 88 Learning Festival is positioned to help merchants systematically sort out the direction, opportunities, and methods of Tao's operations, and enter the path of certain growth.

Contentized aid merchants to improve operating efficiency Establishing a new path for business growth

This event was selected in Guangzhou with a wealth of industrial clusters, and invited more than 30 lecturers from different industries, different fields, excellent merchants and Tao Xiaofei as guests to share knowledge of dry goods and practical cases to help Guangzhou and surrounding cities in the surrounding cities. Merchants achieve certain growth.

In terms of link settings, the summit mainly uses content as the core, bringing the merchants to "search content exploring", "search and push short video linkage, quickly expand free traffic", "self -broadcast layout and optimization, realize the outbreak of traffic" and other series such as Course, help merchants understand the platform content and practice methods in a timely manner, improve operating efficiency, and expand the scale of business.

In addition, in order to guide the growth direction of merchants, the activity also combines the mainstream trend gameplay of the platform, starting from the perspective of the industry with merchants, and launching the ability to strengthen the courses on content strategy, search promotion, recommendation traffic, crowd positioning, organizational culture and other aspects to help, help help, help help Merchants better achieve the goals of traffic flow, promotion, and branding.

E -commerce round table: Expand the business boundary in learning and exchanges

On the first day of the event, a round table forum was opened, and the top ten lecturers and merchant representatives were invited to communicate with the Taobao Education Summer Competition Competition.

Zheng Xianan, the general manager of the Taobao Home Category, and the general manager of Mori Breath, began to make e -commerce since graduating from college in 2014. It not only experienced the migration of the home industry from Suzhou to Guangdong, but also witnessed the change of the home style. "Every change in the industry may be a test of life and death for merchants. And Taobao education courses are not only a summary of methodology, but also represent the release of new opportunities for the platform in the outside world. The merchant is full of trust. "

With the more and more industrial -tie brand layout Tmall, higher requirements have also been put forward for the innovation ability of the industry with merchants. Through the study of Taobao education, Mori breathing has taken the initiative to tap customer needs and upgraded the net net. Pain -painting and environmental protection boards, at the same time, add thread slots, rounded corners, skirting to avoid design to the home products to cater to the lives and aesthetic preferences of more young consumers, and achieve long -term growth.

Vaoper's chief designer Xiong Wei and his two partners joined Tmall in 2019 to open the "Vaoper flagship store". It is mainly based on the original national tide bags for college students and new groups in the workplace, with an annual sales of more than 30 million.

Xiong Wei said that in the past five years, he has arranged core teams to go to Taobao to learn almost every year, from content operations to online retail and other aspects.

In his opinion, Taobao Education, as a learning platform co -built by merchants and Alibaba, has a solution to the pain points and demand points of merchants from the perspective of merchants. From the perspective of the platform, it can bring a lot of guidelines in the direction.

"Learning is a very important part for us. To be honest, the Internet industry basically changes in three months or half a year. We can only keep moving forward by learning through learning. Otherwise, we can only be like a headless flies. Hit the east and hit the west. "He said.

"2022 is a year of coexistence of opportunities and challenges. Learning is the foundation of changing cognition, improving ability and resistance to risks. As a merchant, you only need to go to insight to observe the opportunity earlier than your peers. The outlet of the wind came to the end. Taobao education was also willing to accompany and service merchants with 16 years of precipitation to help everyone walk better. "

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