The new career "decompressor" is expected to become just needed
Author:Chinese Women's Network Time:2022.08.19
The sound decompressor Li Yan is communicating with the customer. (Picture: Provided by the respondent)
■ Tian Lili Xu Yanting
In recent years, more and more people have begun to pay attention to their psychological health, trying to relieve stress through various methods to obtain better quality of life. Driven by the matching of the digital economy supply and demand, "decompression" has created a new format, and the new profession of "decompression" has also received more and more attention.
The "post -80s" foreign company executive transformation as a "decompression master"
"Om -Om-"
In a voice healing studio in Beijing, the long chanting sound was turned. More than 10 people enjoy the vibration frequency and melody brought by various professional instruments. Li Yan's fingers gently shuttled between each musical instrument, guiding customers to relax and meditation with a flat and gentle voice. In the interweaving of multiple musical instruments, customers' expressions are getting more and more relaxed, and some people even make a slight snoring.
"Post -80s" Li Yan is a "decompression master" with 5 years of experience. Earlier, she was an executive of a Nordic company with stable income and career development space. However, under multiple pressures such as the death of his loved ones, postpartum depression, inner dreams and real work, she began to think about the value and significance of life, and gradually realized the importance of "living in the present". She began to follow her heart and start with the years of love that she loved for many years, to explore a new direction of career development. In 2017, Li Yan resigned from the original work and officially became a professional decompressionmaster.
When she decided to resign, her family and friends could not understand her choice and did not support it. Over time, seeing that Li Yan's mental state became better, his attitude of life became more active, and his family attitude gradually changed.
"The most obvious change is that my emotions are becoming more and more stable, and I have more patience and understanding of my family. The family atmosphere is more harmonious." Li Yan said that the child saw that her mother was glowing every day for her love. Heating is also encouraged. At a young age, he also likes to get close to nature. Climbing trees to catch worms, practice yoga, and play natural instruments ... Li Yan feels that in a sense, he is the beneficiary of the most sound healing.
After 4 years of study and practice, in September 2021, Li Yan opened his studio in an office building in Chaoyang District, Beijing. "The first customer group was mainly acoustic therapy enthusiasts. After the epidemic, the consumer groups in the store increased significantly. More and more office workers, college students, corporate executives and other non -enthusiast groups came to the store to experience."
These new customers came for "relieving stress", and the age groups were further expanded. There were 9 -year -old children and middle -aged and elderly groups in their 50s. Li Yan observed that at least half of the new customers have symptoms of insomnia, and many people take anti -anxiety and anti -depression drugs.
"At least 50%to 60%of the new customers have learned of us through platforms such as Meituan and Public Comment." Li Yan introduced that the decompressor is different from the psychological counselor. Now the physical and mental pressure, and help customers better face the most authentic thoughts in their hearts, instead of making suggestions and pointing directions. "Natural therapy such as sound healing is more suitable for people with psychological and physical sub -healthy people." Li Yan added.
Station B blogger shoots decompression video to connect ads
Recently, decompression toys are occupying the "C position" at grocery gift shops. There are diverse types of decompression toys at the moment, including pinching, vomiting balls, and slime. Among them, pinching music is a toy made of TPR soft glue, pinching and rebound, and is often made into various shapes such as buns, peaches, burgers. Slime is a mud -like sticky toy made of chemical materials such as borax and glue. When the player uses his hands to pinch, Slime will produce a blasting sound of bubbles.
Enter the keywords of "decompressing toys" on Taobao platform and find that many types of toys have sold more than 10,000 a month. At the same time, on the Xiaohong Book platform, the related topic notes showed more than 20,000 articles, and its popularity was evident.
The popularity of decompression toys also allows the emerging profession of professional decompression to enter the public's field of vision. They make the process of unblocking toys into a short video upload for viewers to release pressure. "It looks too cool" "It's too decompressed." Many netizens made such a sigh when they saw the solve the masters cut tape, soap and space mud.
A blogger named "Moon God Rou" on station B is a professional decompressor. She has updated the decompression video on station B since February last year. So far, she has 350,000 fans. And the process of pinch Slim. In the video released by "Moon God", there were 8 unzip video playback volume of more than one million, and the highest playback volume reached 3.38 million times.
In more than a year when she was dissolved, her monthly income rose from hundreds of yuan to more than 10,000 yuan. "At first relying on the platform's creative incentives for bloggers, and then the number of fans will receive some advertisements."
It is reported that in addition to creative incentives and advertisements, the revenue of the decompressor also includes the commission of the sales decompression toys or peripheral products. Will sell some soap and soap products to fans.
Swedish brothers transform into floating "decompressors"
On the weekend, Chen Xuebin, who lived in Shanghai, walked into a floating center in Dagu Road, Huangpu District.
As soon as he entered the door, the foreign "tall" of the front desk came warmly, took slippers for him, and poured a glass of cucumber water. Subsequently, the younger brother introduced Chen Xuebin to Chen Xuebin in Chinese. In the end, the younger brother also asked him how he was in the mood today, do you want to listen to music floating and which music wants to listen to. This foreign brother, called Andreasmartin, from Sweden, is a floating disobedist. In 2015, Andreas and his younger brother opened a folk floating center in Shanghai to provide people with new choices of depth and rapid decompression.
Later, Chen Xuebin was taken to a quiet floating room and began to unlock the floating experience at zero gravity. The depth of the water in each floating cabin is only 25 cm, but it contains 450 kg of magnesium salt, so that more than 200 kg of Chen Xuebin can easily float on the water. The calm water surface makes Chen Xuebin in a deep calm and relaxing state.
At the front desk, Andreas always pays attention to the control board on the table, and adjusts the temperature in the floating room to the most comfortable level of the human body. After the 60 -minute floating experience, he filtered, heated, changed towels, and disinfected the floating cabin, and he did not forget to chat with customers to communicate with the floating experience and experience.
"Regular floating, it is already a very common decompression of lifestyle abroad." Andreas said.
Floating originated in Europe and the United States in the 1950s and 1970s, and has been popular in Asia in the past 10 years. The folk floating center began to land and rise in Shanghai in 2015, and emerged all over the country.
"With the control of the Shanghai epidemic, we have resumed and increased the promotion and operation of the online platform, and the effect is very obvious. In addition, floating helps to relieve anxiety and pressure, customer emotions have been recovered rapidly, and the number of customers has even slightly exceeded the previous previous previous previous Level. "Andreas said.
Some people in the industry have pointed out that digital platforms can gather a large number of homogeneous needs in a short period of time to provide sufficient market orders for subjects, including decompression economy. Driven by market demand, the new type of subject has the ability to continue to upgrade products and services, thereby attracting more consumers. Under this positive cycle, various new occupations and new industries, including the "decompression division", are expected to become a rigid role in economic and social development.
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