"Kunming Taxi" network integration -shared digital dividends

From a single tour to the "cruise+network contract", for more than a year, the "Kunming taxi" network reservation platform has sent more than 26 million online orders to provide more than 1.07 million passengers with services ... Since last year "last year" Since the official launch of the Kunming taxi platform, the effectiveness of the parade taxi driver's order and passenger travel experience have been significantly improved.

One more channel more income

In Kunming, more and more cruise taxis drivers began to try a new way of picking up: installing the official receiving platform "Kunming Taxi" APP on the mobile phone, while cruising on the road every day Pick up the order.

According to the requirements of the Kunming Municipal Party Committee and Municipal Government on the three -year action plan of Kunming's smart transportation construction, the Kunming Taxi Automobile Administration integrates information resources to develop the "Kunming taxi" platform last year. It aims to strengthen industry management and promote industry transformation and upgrading. Patrol taxi drivers build a "online appointment platform belonging to their own".

The "Kunming Taxi" platform is based on the "good rental" solution of Gaode taxi. It adopts the model of online car and online payment to help 30 taxi companies in Kunming achieve intelligent management and online intensive operations. Compared with traditional street sweeping or airport queues, the increase in online channels can bring more orders to taxi drivers and reduce the empty driving rate of taxis.

"Kunming Taxi" is specifically for cruise taxis for Kunming City. Drivers can voluntarily choose whether to join the platform without affecting the daily call business operation. After the driver downloads the "Kunming Taxi" APP and verify the activation, you can go online to receive the platform faction; passengers can call the cruise taxi on the "Kunming Taxi" platform through the Gaode Map. When passengers send a car request, the system will search for the surrounding cruise taxis according to the passenger's location, and conduct comprehensive judgment according to the operating status, distance, real -time road conditions, and driver service levels. vehicle.

"As long as you keep listening to the list, the list will soon come, which greatly reduces the air driving rate." Kunming taxi driver Master Du said, "This is a official platform, which is fair to send orders. Come to get orders, and through online orders and Yang Zhao orders, you can complete your goals every day. "

Since the "Kunming Taxi" platform has been launched for more than a year, more than 90%of the Kunming taxi drivers have access to the platform. The platform has sent more than 26 million online orders demand. At present, it has provided services for 1.07 million passengers. The car driver group increases the online operating income of more than 70 million yuan.

The driver confirmed the itinerary on the "Kunming taxi" platform. Sun Yuanyuan's picture

Information interconnection and maintenance

According to estimates, the driving period in Kunming City had to wait about 20 minutes before the peak period of Kunming City; under the blessing of digital technology, the average of 3 to 5 minutes of taxi during the peak period of Kunming City is only 3 to 5 minutes. Important Guarantee.

In addition to increasing the channels for drivers to receive orders and passengers taxis, the "Kunming Taxi" platform also realizes interconnection with car equipment such as device, recording and video, and various data on the municipal taxi comprehensive service supervision platform. The management department Can be supervised by taxi operation through background data.

"In the past, passengers may be worried that the vehicle will be reserved through the network platform, and the problem of irregularity and opaque fare will occur." The Kunming Taxi Administration said that the "Kunming taxi" platform is directly connected with the device. Later, the fare can be used to lift the table to truly achieve the strict execution of the watch -to -cost charges when the cruise taxi is connected to the network order, eliminating passengers' concerns about the billing rules.

In April of this year, the Kunming Taxi Automobile Administration mentioned in the "A Letter of a Corporation of the Guangda Taxi Driver" that in 2021, it was verified by the vehicle equipment investigation and verification of 3321 complaints, assisting the withdrawal of 520 video rights protection. Data from the "Kunming Taxi" platform and vehicle equipment and uploaded to the municipal regulatory platform can also help protect the equity of the divisions on both parties to provide objective and strong data support and basis for handling passenger complaints and handling disputes.

On the "Kunming Taxi" platform, the driver's demands have also been valued. For passenger complaints such as online orders, the platform has the corresponding customer service team to undertake online, and it is dealt with according to the clear criteria. According to the relevant data of the Kunming Taxi Automobile Administration, since the Kunming taxi platform has launched, the platform customer service has successfully handled the driver's appeal order nearly 5,000 orders.

In order to ensure the personal interests of the driver, the "Kunming Taxi" platform also launched a padding mechanism to pay for funds for orders that have not paid the fare for more than three months to solve the worries of the driver. At present, the platform has completed a total of 1864 orders.

Author ｜ Shan Jiawen

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