Pay attention to international consumption characteristics, the old name "Huanxin" takes off the international road

Text/Yangcheng Evening News all -media reporter Hang Ying

Accelerating the construction of the city's cities and the promotion of consumption recovery is an urgent need to stabilize the economic market and promote consumption upgrade. Under the new situation, how can the old name renewal new vitality?

On August 18, the promotion of the Guangzhou city -level energy -level talks and the first anniversary seminar of the Guangzhou International Consumer Center Consumer Center Cultivation and Construction was held at the Creative Industrial Park of Yangcheng, Guangzhou. It is reported that the event is one of the 65th anniversary activities of Yangcheng Evening News. On the occasion of the first anniversary of the cultivation and construction of Guangzhou International Consumer Center, the event will conduct in -depth research on international consumer center cities through expert speeches, round table talks, and think tanks. Together, it helps to start the "Guangzhou Consumption" brand and enhance the energy level of Guangzhou.

In the round table dialogue between the "Guangzhou Lailer Surfing New Consumption", Li Weining, a professor and doctoral tutor of the School of Business Administration of South China University of Technology, brought "new solution" to Guangzhou's old name "Huanxin". In terms of urban energy levels in Guangzhou, Li Weining believes that the core lies in the construction of international consumer centers.

Li Weining emphasized three words: people, things, field. "The construction of international consumer center cities is inseparable from the international consumer group. Is the introduction of international consumers into Guangzhou, evaluating and buying old -fashioned products, or letting products take the initiative to go to the international market. The path deserves in -depth discussion. "

In the process of solving people's problems, does the old -fashioned product need to be iterated and upgraded in the process of adapting to international consumption? For example, Li Weining, a representative brand of Guangzhou, said that in order to attract international consumers, brand products should also adapt to the tastes and characteristics of international consumers in terms of dishes quality and dining process.

The construction of the international consumer center is inseparable from scene construction and venue building. How to make international consumers consume and purchase easier and conveniently in Guangzhou?

Source | Yangcheng Evening News · Yangcheng School

Editor -in -law | Huang Ting

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