Well -known brands apologize again!

On August 18, the official Weibo of Mingchuang Youpin issued an apology statement saying that he apologized for himself with the "Japanese designer brand" and completed the "de -dailyization" rectification before March next year (2023).

Mingchuang Youpin also proposed three rectification measures in an apology statement: 1. Eliminate Japanese designer related brand elements; 2. serious accountability for relevant responsible persons; 3. The overseas social media account is changed to be uniformly managed by the headquarters.

The statement said that from beginning to end, Mingchuang Youpin is a Chinese company, and it is necessary to be a positive Chinese brand.

Earlier reported: Chinese cheongsam dolls became "Japanese geisha"?

On July 25, a "Princess Series Blind Box" post was released on the Instagram account of the famous Spain Spain. Among them, the Chinese cheongsam doll was mistakenly translated as "Japanese geisha".

Subsequently, a large number of opposition sounds appeared under the account.

Some netizens said: Famous Chuang Youpin can't distinguish cheongsam and geisha clothing? There are obvious differences between Chinese cheongsam and Japanese geisha clothing!

On the evening of August 9th,@8 8 8 8 8 8 8 8 8 8 said that after receiving feedback from netizens, Mingchuang Youpin Headquarters asked the Spanish agent team to delete the post, and to the local social media agent The operating institutions have taken penalties to immediately terminate the cooperative relationship.

"Our information errors that occur when the content of product content in overseas social media, and the emotional damage caused by this work error to the majority of netizens. It originated from China, a world -renowned Chinese country, and China ’s long history and splendid culture have attracted worldwide attention. As a global retail company with global development, famous and created Chinese culture to global consumers."

Mingchuang Youpin's commitment: It will further strengthen the management of the global agent system, especially the output of traditional Chinese culture, and strictly avoid such problems.

People's Daily: Famous and Chuang Youpin, this error cannot be committed!

Earlier, People's Daily commented on this that in the face of tide -like anger, Mingchuang Youpin issued an apology statement, "The Spanish agent team was required to delete the post, and to the local social media agency operation agency The punishment measures were taken immediately to terminate the cooperative relationship. "It should be said that the response is quite timely, and the foreign agent team is thrown out, and it looks impeccable. However, there are still doubts to be solved.

For example, at the time, many netizens stated in the comment area that this was a Chinese cheongsam. Why did the famous and innocent products just reply to the smile of the smile, instead of correcting the error for the first time? This kind of fascinating smile makes people laugh.

Some people in the industry have analyzed that the LOGO of famous and Chuangyin, as well as the products in the store, has obvious Japanese style, reminiscent of the Japanese brand Uniqlo and MUJI. This kind of corporate positioning and commercial marketing have nothing to do with macro. The key is that there must be no errors on the principles, and there are no deviations on the issue of right and wrong.

This incident also rang the alarm of other companies, and must not violate the business bottom line and ethics.

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Source | People's Daily Client, People's Daily, China Youth Daily

[Edit | Guo Huanye]

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