The technology power behind Netease Q2 financial report
Author:Costrit Finance Time:2022.08.18
The Great Buddha of Lushea, Longmen Grottoes, reappeared 1300 years ago. Looking at it, its gold foil, wearing a neon, sitting on the octagonal beam of the waist lotus seat, the expression is solemn and quiet without seeing the traces left by the years. This picture is not image data, but based on engines, high -precision scanning, artificial intelligence, modeling and other technical capabilities, in the "New Ghost Girl Ghost Soul" game 1: 1 "Digital Buddha". Under the blessing of NetEase Games self -developed technology, Lushena Buddha was able to "resurrect" in the digital world.
Restoring the "Digital Buddha" to help the protection of cultural relics is not alone. On August 18, Netease announced the second quarter of 2022, and a "real -fusion" technical transcript was also surrendered in addition to financial data. In the second quarter, in addition to the application of digital technology in the field of cultural security, NetEase is vigorously promoting self -developed technology to extending education, medical care, industry and other fields, and promoting close cooperation between digital technology and first -line physical industries. For example Traditional offline activities have moved into the "Yuan Universe", and the development of excavating robots officially participated in the construction of the third phase of Hangzhou NetEase ...
The Chinese Academy of Sciences reports that game technology has become an important symbol of a national technological innovation capability and an important technical toolbox for promoting the development of "digital integration". With more than 20 years of self -developed technology accumulation, Netease is actively exploring the innovative model of the consolidation of the number, and contributes to high -quality development. According to the financial report, NetEase's net income in the second quarter was 23.2 billion yuan, R & D investment was 3.6 billion yuan, and R & D intensity reached 15%, leading the industry.
5A Scenic Area moved into the virtual world, receiving more than 1.5 billion tourists
In the second quarter, Netease continued to promote cultural heritage and cultural communication through digital technology. Not only did the Lushea Buddha who restored the Longmen Grottoes, Netease also carved 5A attractions one after another into the game, allowing more young people to experience the famous mountains and historical monuments. For example, 1.5 billion people have seen the wind and snowy moon of Dali in "Inverse Water Cold", the thousand households in Guizhou, and the snow mountain grassland of Daocheng Aden ... It is 3.6 times that of all tourists in Hangzhou all year's attractions.
For another example, "Eternal Harmony" restored the first Tang Dynasty "Mingguang Armor" in the game, and the computer version of "Fantasy Westward Journey" and "Yin Yang Shi" also incorporated intangible cultural heritage such as Xiangyun Sin and Dongchang leaves into the game. Let traditional skills approach players.
However, behind these achievements is the reflection of NetEase's leading technical capabilities, as well as the continuous investment in the cultural tourism and cultural protection industry.
In addition, with a number of world cutting -edge technologies such as action, 3D scanning, engines, artificial intelligence and other world -cutting technologies, NetEase Games can restore realistic landscapes and humanistic style to the highest quality and high accuracy.
Through the integration of science and technology and culture, digital technology brings the fun of the game into the protection of the cultural and cultural relics, so that the unwavering beauty will break through the physical space, so that more young players can multi -angle, deep, and comprehensive art appreciation And experience, and then expand the influence of cultural scenic spots and drive the development of the local tourism economy.
The Chinese Academy of Sciences reports that the contribution rate of game technology to the scientific and technological progress of the chip industry is about 14.9 %, and for 5G and XR, the contribution rate of game technology is as high as 46.3 % and 71.6 % of these two important infrastructure of the next generation of the Internet. The technical value of the game is still "overflowing" and incorporated into the front line of hard scenes.
Netease is also continuously exploring the game technology that has accumulated itself for more than 20 years, combining it with the first -line hard scenes. For example, NetEase integrates artificial intelligence and other technologies to launch excavation robots.
In January 2022, the "Fourteenth Five -Year Plan" Digital Economic Development Plan "was released, which clearly made" digital technology and the deep integration of the real economy "as an important main line of my country's digital economy development, and proposed the" digital economy to improve quality and efficiency of the real economy quality and efficiency. Drive the development goals with significantly enhanced effects.
It is understood that Netease Yaotai Back relies on the ACE intelligent engine to build server -side logic. This engine is 100%self -developed by Netease Fuxi, which can not only ensure the true scene of offline and offline, but also ensure the security of judicial information. Hundreds of events have been held in Yaotai this year. With the development and breakthrough of engine technology, Yaotai will move into more scenes in the future, and the number of large -scale activities will no longer be limited.
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