Efforts to provide the people with richer, more convenient and more "right" cultural products and services

CCTV News: At the "China Ten Years" series of theme press conferences held in the morning (August 18), the "in promoting the construction of the public cultural service system and continuously satisfying the people proposed by the CCTV reporter CCTV reporters of the Central Radio and Television CCTV What are the growing spiritual and cultural needs of the growing spiritual and cultural needs ", the deputy minister of the Central Propaganda Department Sun Yeli, Lu Yingchuan, deputy director of the Ministry of Culture and Tourism, and Meng Dong, deputy director of the State Administration of Radio, Film and Television, answered them respectively.

Cultural products and services are richer, more convenient, and more "right"

Sun Yeli pointed out that in recent years, we have continued to promote the standardization and equalization of public cultural services, continuously improve the public cultural service facility network covering urban and rural areas, and strive to provide the people with richer, more convenient, and more "right" cultural products and services.

Focusing on the promotion of cultural information resource sharing, radio and television villages, villages and households, farm book houses, rural film screening and other projects, the public cultural service system is more sound. As of the end of 2021, there were a total of 2,542 radio and television broadcasting agencies, 3,215 public libraries, 3,316 cultural museums, 6,183 museums, more than 40,000 township (street) cultural station, and 570,000 village -level comprehensive cultural service centers. There are 580,000 farmhouse. So far, all public libraries, cultural museums, art museums, comprehensive cultural stations, and most museums have been opened for free.

Build national public cultural clouds, smart radio and television, smart libraries, smart museums, digital farmhouse bookstores, etc. In 2021, the actual readers of the National Public Library reached 103 million, more than 800 million people in the service of mass cultural institutions, 36,000 exhibitions in the National Museum, 320,000 educational activities, nearly 800 million audiences, related website networks, related website networks Views of 4.1 billion people.

Guide and encourage social forces to participate in the operation and service supply of public cultural facilities to form a new model of diversified social supply.

Public cultural services have changed from "Is there" to "OK"

Lu Yingchuan, Deputy Minister of Culture and Tourism, said that in the past ten years, on the basis of initially realizing the equalization of basic public cultural services, our policies are mainly based on the quality of cultural services, focusing on promoting public cultural services. There is no "good or" good ".

In the past ten years, a number of new regulations such as the Public Cultural Service Guarantee Law, "Public Library Law" and "Museum Regulations" were introduced. At the same time, the relevant standards of national basic public cultural services have been formulated, and local governments have been promoted to formulate implementation standards and corresponding guidance catalogs, which further clarifies the scope of protection of basic public cultural services. These regulations and systems have effectively guaranteed the popularization and improvement of public cultural services.

Promote comprehensive deepening reforms, and further promote the vitality enhancement and coverage of public cultural services through mechanism innovation. More than 92%of the country's county -level cultural museums and libraries have been established. The library and cultural museum reached 95,000 from the past 6300 to 2021, which greatly improved the efficiency of public cultural services and expanded the scope of service.

The focus of mass cultural activities has always been used to continue to strengthen and improve the construction of mass literary and artistic teams. At present, the number of mass cultural teams in the country exceeds 450,000, an increase of 50%over 2012. Continue to organize the extensive welcomes of the masses and the performances of the masses and square dances, as well as the "village evening" of the countryside to create a art stage exclusive to the masses. During the Spring Festival Gala Demonstration Exhibition of the Spring Festival Gala during the Spring Festival in 2022 In 118 million, these cultural activities have become a very popular brand event for the masses.

The implementation of public cultural digital projects, relying on digital technology means to further promote the improvement of cultural service quality. In the past ten years, the total number of digital resources provided by readers has reached 3844TB, which is generally equivalent to increasing the total amount of digital resources of 10 provincial libraries, which greatly enhances the convenience, acceptableness and nature of the service service. Essence

Broadcasting and television public services have achieved historic achievements

According to Meng Dong, deputy director of the State Administration of Radio, Film and Television, in the past ten years, the public services of radio and television have achieved historic achievements. One is to achieve "villages and villages" to "households", and the other is to promote from "hearing" to "listening to listening" to "listening to listening" The third is to speed up from "single service" to "comprehensive service".

As of the end of 2021, the comprehensive population coverage of radio and television programs reached 99.48%and 99.66%, respectively.

A series of radio and television benefits projects have been implemented to effectively protect the cultural rights and interests of the people listening to broad broadcasting and watching TV. At present, we are promoting the "Renren", "Terminal Connect" and "Movement" of Radio and Television, so that the people can enjoy convenient and high -quality radio and television services anytime, anywhere.

In the past ten years, the construction of smart radio and television network platforms and emergency broadcasting systems has played a positive role in strengthening policy propaganda, disaster prevention and relief in local party committees and governments. For example, during the epidemic, emergency broadcasts spreading throughout the countryside, and the epidemic prevention knowledge was sent to the field through dialects, and the "air classroom" of radio and television achieved "stop classes". At the same time, radio and television and online audiovisual industries serve the "agriculture, rural areas, and farmers", live broadcast and goods, which has promoted the product change industry and traffic sales volume.

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