Netease released Q2 Financial Report: Globalization of game globalization and digitalization technology glowing traditional culture new vitality

On August 18, 2022, Netease released the financial report in the second quarter of 2022. In the second quarter, NetEase's net income was RMB 23.2 billion, and the net income of games and related value -added services was RMB 18.1 billion, of which the net income of online games was 16.8 billion yuan, and the performance continued to grow steadily.

It is worth noting that the "online game service" part of NetEase's financial report has been renamed "Game and related value -added services" in the "online game service" part of NetEase's financial report this quarter. At the same time, the related value -added businesses such as NetEase CC live broadcast have been adjusted from "innovation and other businesses" to "game and related value -added services".

Persist in building boutique content to minimize the value of IP long -term value

Behind the steady data growth is the persistence of NetEase games and the advantages of long -term operations. Taking classic IP products and popular products as an example, this quarter's "Fantasy Westward Journey" and "Journey to the West" series continue to maintain strong vitality.

The computer version of "Fantasy Westward Journey" has launched 520 related activities and gameplay in the quarter, and linked with the Gourd Brothers IP, which is widely welcomed by players; the experience upgrade of the "Fantasy Westward Journey" mobile game event, the S5 season of the martial arts altar, the Three Realms and the X9 League Together with the good ecology of the event, fully increase the participation of the player, and enhance the activity of the player; "Journey to the West" IP continues to cultivate the national style content and the player community, cooperate with the artist Zhu Yin and join hands with the "Journey to the West" movie, launch a heavy linkage gameplay method , Continue the classics.

In addition, popular products such as "Fifth Personality" and "Endless Ragram" also provided high -quality content to continuously improve the user experience and continue to release ultra -high popularity. Both market performance and user feedback can be remarkable.

Self -developed technology powerful driving NetEase game globalization strategy continues to speed up

In terms of global layout, with the launch of "Diablo: Immortal" and the breakthrough of "Eternal Harmony", NetEase Games has taken a solid step for overseas markets. With the high degree of restoration of Diablo IP, innovative gameplay and excellent social experience, "Diablo: Immortal" has reached the top 100 iOS download rankings in more than 100 countries and regions since its launch. The total number of players worldwide exceeds 30 million; The global sales of "Eternal Harmony" exceeded 10 million copies, and the Xbox version was released in June. On August 19th, "Eternal Harmony" opened the first anniversary of the world, and launched a series of heavy update content, including the new map Huoruo Kingdom.

A variety of products have achieved eye -catching results worldwide. Relying on NetEase Games for many years of technical precipitation, especially the update of self -developed engines. Through the two self -developed engines of NEOX and MESSIAH, NetEase Games creates a variety of game products close to film -level audiovisual experience, thereby further enhanced the global market competitiveness.

While continuously polishing technical strength to improve corporate competitiveness, NetEase Games also actively carry out global cooperation to absorb global talents. The first -party studio located in Canada, Japan, and the United States has established a solid cooperative relationship with the world's top talents, promoting its global R & D system to become more mature, and is expected to create a second generation of games for the global game community. product.

Deepen the integration of digital technology and culture to rejuvenate the new vitality of traditional culture

With the continuous improvement of self -developed strength, NetEase Games is also continuously deepening the integration and development of digital technology and cultural industries, and actively practicing the two -way empowerment of games and traditional culture.

Recently, the computer version of "Fantasy Westward Journey" has launched cross -border cooperation with Xiangyun Yaru non -genetic inheritance to bring our country's non -genetic fabric Xiangyun Sin to the game. The vitality and vitality of the incense clouds show the traditional beauty in modern ways.

On the 20th anniversary of "Journey to the West", "Journey to the West" and Henan Satellite TV jointly brought the first full film and television game national style "Wonderful Tour". The theme of this party is based on the theme of "Ren Yi Li Wisdom" to integrate game elements, traditional culture and innovative technology, bringing the audience a visual feast of oriental aesthetics.

Prior to this, "New Ghost Girl Ghost" also cooperated with the Longmen Grottoes Research Institute to use digital technologies such as vacant drones scanning to achieve a comprehensive digital replication of Longmen Grottoes in the virtual world. The technical power reproduces the "primary color" of Lushana Buddha, providing technical support for the subsequent digital repair of the Longmen Grottoes Research Institute.

Continue to improve the unpaid system to carry out special actions for minor protection for summer during the summer

As a leading enterprise, Netease Games also actively assume corporate social responsibility, put the protection of minors first, continuously improve the protection system of minors, exert technical advantages, and build a healthy and green network environment. In response to the high incidence period of Internet access problems in the summer vacation, NetEase Games carried out special actions for the protection of minors in summer, focusing on optimizing the game environment, and guiding the correct game behavior of minors. In addition to hitting minors, black production, and harmful information in the game, NetEase Games also uses self -developed AI minor identification systems to identify suspected minors accounts and intervene in front to ensure that the implementation of the unsuccessful work is in place. Essence

In addition to ensuring the strict implementation and implementation of unburrelated work, NetEase Games also attaches great importance to the value guidance of minors, carry out diversified public welfare activities, and conveys positive social energy.

During the World Turtle Day, Cultural and Natural Heritage Day, "Light · Yu" joined hands with the China Wildlife Protection Association and the Beijing Minyi Non -Heritage Research Institute to customize the shadow shadow and silk enamel murals with the theme of sea turtles to express ecological protection.Green advocacy; also supports and participated in the special exhibition of Chinese folk arts and crafts in Chinese folk arts and crafts, allowing people to perceive the charm of harmony and symbiosis of nature and establish a good environmental awareness.(News)

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