Middle -aged men will never consume in 618, they have long been consumed ...

Author:Uncle blanket money Time:2022.06.18

Early in the morning, no, it seemed to be a few night before.

The community group purchase group created by our community during the epidemic began to be full of people.

The heads of the team took out their housekeeping skills, threw out various discounts, and called on everyone to make wool together.

Then neighbors followed the purchase list while liked them.

It's a good time for rehabilitation consumption!

Picture source: network

My wife, who has always been enthusiastic about participating in neighborhood affairs and shopping affairs, of course, she also participated in it deeply, and grabbed my mobile phone to order for more wool.

While placing an order, she asked me: "Today 618, do you have any to buy, hurry up ~"

After her reminder, I remembered that today is 618!

In fact, this is not objective, because the time of 618 promotion this year is extraordinary, and before 618, the people who remind me are not ordinary:

Promotion text messages of various brands, concentrated bombing of various micro -quotients, and prompts of credit cards were swiped.

In the summer where the epidemic is frequently closed, the people need 618 excuses to start retaliatory consumption.

Unfortunately, there are no me in these people.

This may be misunderstood. Have I studied the routine of 618 various merchants "deposit prepaid first and then falling", or have I found more affordable wool?

think too much……

To be precise, as a middle -aged man, not only is I not consumed in 618, I don't have consumption at all.

Why do a person consume?

There must be consumer demand and consumption impulse.

But middle -aged men, such as me, have no demand or impulse at all.

I do n’t go shopping. If I can use it for a long time, I would rather go to play basketball, and I would have no chance to shop without entering the mall.

I do n’t play games. At most, I occasionally play green and non -toxic stand -alone games, and naturally saves tens of thousands of thousands of thousands of money.

I do n’t fish, and naturally I wo n’t spend 1,800 to buy fishing rods and go to the wild countryside to fish all day.

Picture Source: SOOGIF

If I do n’t take photography, naturally I wo n’t go to buy a camera to buy a camera every three differences, and then form a group to go to the grassland to take the wind and blow the grass.

I do n’t work hard, and naturally I do n’t need a cow B sports equipment to play cool wind. At most, I occasionally go to the park to run, environmental protection and money.

As for what other drinking, smoking, modeling, hand -made ... I do n’t want to think about these things. If you do n’t touch it, consumption is naturally unable to consume.

Picture source: network

Of course, I am not opposed to these hobbies. On the contrary, I always think that people can still have a hobby in middle age. At least they can make themselves not greasy, and they are very helpful for purifying the environment.

The main problem is that my favorite hobbies do not need to spend money at all, or there is no need to make a whistle.

For example, I like to write, I like to play the piano, I like to play basketball, I like to travel, I also like a talk show ...

These hobbies are not money, but time.

So the only material consumption I recognized is to spend money to buy time, and then use the time I bought to do what I really like.

Picture source: "in the cloud"

What's more, society's hobbies for middle -aged people have always been distinct:

Your career is successful, and you have time. What you like and consumption is called -interest hobbies.

If you have no money and no time, these will only be called -indulgence and fall, escape reality, and do not do business.

Obviously it is a thing, but the premise is different, the taste is different ...

Very realistic.

I said that, would you think I was too hard?

There is really no, mainly because I have no desire or attempt to have these external things, and naturally I have no motivation for consumption.

In fact, when I was young, I also had a lot of money to achieve the middle class life, and to gain the sense of identity of the elite class and the integration of the circle.

But after 30 years, the pit was almost stepped on. Coupled with the repeated frictions of the epidemic in recent years, there are fewer opportunities to see people and less opportunities to make money. One day I suddenly realized:

Just as I wrote in the article "The epidemic sealing and control has not ended, the Engel coefficient has been burst ...", the epidemic has deeply changed my consumption concept, what pre -storage consumption, luxury consumption, luxury consumption, luxury consumption, luxury consumption, luxury consumption, luxury consumption, I don't have a cold to get cheap and happy dopamine.

More precisely, I have completely immune to the brainwashing of consumerism.

Picture source: "Tokyo Women's Illustration"

Where is the specific manifestation?

A number of micro -business in my circle of friends, now no matter how to dig out to build a circle of friends, and painstakingly write selling copywriting, I do n’t read all kinds of hungry marketing. Of course, I did not block them, but the conditioned reflex jumped.

As for the live broadcast, I can't understand. In order to cheap the money, things that could be done in 3 minutes, why do you have to spend an hour, listen to the anchor again and again. Cocoon.

At this time, I can write 2000 words.

Picture source: network

There are also groups and group buying. When even my mother started to fight for a lot, I finally realized that I had belonged to the group who was rejected by consumption.

You can exclude it. In order to buy a thing, you have to ask for people to fight with you. If the other party does not understand, he has to teach him to fight. With this kung fu, the goods are delivered home.

By the way, I am the least reluctant to go, but in order to accompany my wife and children a few times, it is the Internet celebrity punching in, and in the end, I end up with disappointment.

Now Xiao X's book is also picked up. Many net red attractions are visual filters, which are really too pit.

Two hours in line, took 2 minutes to take pictures, repaired for 20 minutes, and sent a circle of friends to get 20 likes. I can't appreciate this way of punching in.

Picture source: network

French sociologist Baldricia once said in the book "Consumption Society":

People do not consume the value of goods and services, but their symbolic symbolic meaning.

What kind of clothes to wear, what kind of bags, and what kind of image are created, the outside world will judge the value of a person based on these symbols.

Now, when I am middle -aged, I have long been using the "symbol" to prove my age to the outside world, and I have also knew how many pounds and a few pounds, and I don't need any foreign objects to do anchor points.

Even if you wear a brand without brand, carry a wear -back shoulder bag, and walk in the business district that will not easily restore the business, I can completely ignore the beautiful, luxurious and expensive products, go straight to my familiar one who is familiar with some familiar Home shop, buy a pound of pork shop.

Yes, I have always been willing to consume in terms of eating.

Picture source: "Xia Fan"

I guess to see this, you must feel that I will make money, and I have saved a lot of money over the years.

You only see the surface.

What is the truth about middle -aged men?

More often, you only need to pay for others, and you can't get your own consumption.

Picture source: "How about the loose generation"

As for where the fees are paid? It's all more important places.

For example: mortgage, car loan, credit card, decoration fee ...

For example: children's tuition, parents' pension fees, wives set up costs, family dinner games ...

Photo source: "Weather Forecast"

Middle -aged men must find their own positioning, that is, unswervingly be the "wallet" role of a good family. After paying the salary on time every month, the mission of the person is done.

When encountering a big promotion like 618, the "wallet" needs to be more actively showing the willingness and determination to bleed bleeding in order to not humiliate the mission and get family harmony.

Speaking of which, when I suddenly remembered that when I was accompanying the baby one day, I heard a song in the Mi Rabbit who heard the baby:

"Good father, good dad, more earned, less spent, all the leftovers and leftovers are all inclusive" ...

Think about yourself again, spend money for his wife and children, plant a 3C product by himself, open the box, read more than a dozen photos, read more than a dozen video, read more than a dozen articles, and finally decide -wait for the decision -wait for waiting -wait for The next generation of products will be bought again.

I couldn't help feeling that this is really divine, singing the real situation of our middle -aged men.

Picture source: "The Story of the Editorial Department"

When it comes to the daily maintenance and maintenance of "wallet", listen to my persuasion, don't ask yourself to ask for things, just maintain the minimum limit.

I have heard female friends more than once, saying: "What do your men do so well with such a good shampoo? There are not a few hair, just use a sea flying silk to dandruff."

"What are your men doing so well? You can wear a Uniqlo. You usually use it casually and carry wear resistance."

Although I am upset, I can get to their points:

As a married middle -aged man who has a baby, when the economy is so downturn today, he does not use all his minds to make money. What do you always want to improve your face value?

Do you want to engage in flowers?

Dare not dare.

Picture source: "East Evil Poison"

Therefore, reducing consumption is not as less as one thing.

After all, in this year, women's moonlight = live true self, invest in themselves, and improve taste.

And men's moonlight, no deposit, no house, no car, no car, no sense of security, not worthy of relying, not being trusted.

Sorry, 618, who lasted for a long time (I don't know if it was completely ended today). As a middle -aged man, I am afraid I can't do it, I can't use retaliated consumption, and contribute to GMV to drive domestic demand.

After all, our middle -aged men not only do not consume in the Shopping Festival, but also have no consumption.

But I guess that the merchants did not expect to create a miracle at all. After all, a picture has long been spreading all over the world:

Picture source: network

In the eyes of merchants, middle -aged men are not as good as dogs, and this is not unreasonable.

Just take a look at the A -share listed company and know:

Huaxi Biology and Beauty, who are doing medical beauty, rose their stock prices.

Petty's shares of Pet Dog Food, the stock price is also good.

Look at the Hailan House for men's clothing?

Sorry, the financial report is too bad.

No one will be able to pass the money. The capital market is to vote on the ground with banknotes. If you can't, don't say that you can do it.

Picture source: "Big Times"

Of course, please believe in us. Our middle -aged men are also growing up. It does not mean that it will never consume in the future.

Just like every time I talk about my wife buying and buying, she said back to me:

"It's okay, you will join the consumption of buying health products in two years!"

Who has the heavens spared!

*All the contents of the carpet's money are all personal views. The purpose of exchanging personal ideas and sharing knowledge does not constitute any investment advice or reference. The market is risky, and investment needs to be cautious. Readers are requested to make independent decisions based on personal financial conditions.