Online information office named MCN institutions: comprehensive standard list, reward, Lianmai PK and other functions settings

Drive China August 18, 2022

Today, the Central Cyberspace Office will set the functions of the list, reward, and Lianmai PK. At the same time, it is emphasized that information content producers and MCN institutions must adhere to the correct orientation. The problems and difficult rectifications will be punished strictly.

In this regard, Sheng Ronghua said that during the previous "clear" operation of the Internet Information Office, the content of illegal and illegal information such as "color, ugly, strange, false, vulgar, luxury, and gambling" was highlighted. More than 2.35 million, the disposal of more than 220,000 anchors and short video accounts, and some outstanding issues such as rewarding, regulatory loss, functional disorders, and malicious marketing have been effectively controlled.

Sheng Ronghua also emphasized that the particularly prominent MCN institution, this one in the past is unclear and the management is a bit loose. Through the governance of the past few years, the MCN institution attaches more importance to the security issues of its account information content. Power, actively accepting public supervision, and public accounts and content anchors can also actively release high -quality content products, which has become an important force for positive energy communication.

At the same time, it is necessary to comprehensively standardize the setting of key functions such as lists, rewards, and Lianmai PK, and timely curb all kinds of problems in various types of problems. Supervise the platform strictly implementing management regulations such as algorithm recommendations, and improve manual intervention and user independent selection mechanism. Strengthen the full process of information content, full chain management, cut off the chain of interest, and promote the healthy development of the industry. In the future, a number of online civilized practical brands will be built.

In addition, Sheng Ronghua also pointed out that in the next step, the focus of work is to grasp the "three subjects" and "three specifications": "three subjects" include, website platforms, information content producers and MCN agencies. Among them, the website platform is the first pass that presents the content of the solid information to effectively manage key products and key links. Information content producers and MCN agencies must adhere to the correct orientation, effectively abide by the management requirements, and have prominent problems and difficult rectifications. They will be punished strictly and exposed warnings.

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