Winter jujube "eat in summer", crispy and sweet!See how TA becomes a supermarket "Internet celebrity"

Watermelon, peach, grapes, lemon, grapefruit in the hot and hot weather ... The favorite of fruit enthusiasts in fruit lovers, a fruit in the Grand Runfa Zhongyuan store, suddenly "splitted on the shelves" became the "dark horse" of the supermarket. It came from Shaanxi. Dali winter jujube in Dali County

Starting from August 1, Dali Dongzao was listed simultaneously in 223 stores (Shanghai, Jiangsu Province, Zhejiang, Anhui Province). However, why "winter jujube can be eaten in summer"? This is actually due to its unique "growth environment".

The best growth temperature of winter dates is around 25 ° C, and when the temperature difference between day and night is kept above 10 ° C, it can ensure the crispness of jujube. With the development of planting technology in recent years, the exploration and use of pit sheds, quilt sheds, single -film sheds, and double -membrane sheds has allowed the winter jujube to live a "live kiln cave cover quilt". During the growth of jujube trees, the temperature difference is appropriate and the temperature is appropriate.

In order to ensure that customers buy the freshest dates, these Dali winter dates are sitting in Shanghai with "express" and entering Shanghai with "full monitoring". RT -Mart fruit buyer Liu Qiang told reporters that Shaanxi Dali is a high -quality winter jujube producing place. From August to October, the entire winter jujube production season, RT -Mart is expected to purchase about 1500 tons of winter jujube in batches. These winter dates are delivered from the place of origin to the store, and they can reach the customer's hands as soon as 30 hours.

Different from previous years, this year Liu Qiang and the other two buyers settled in the origin in June. It has been waiting for the goods and ordering in the garden every day. From picking to packaging, they conducted quality control on the spot, tracking the daily market conditions, and flexibly adjusted the delivery plan of the store according to the output of winter jujube, so as to track from the planting end to the store sales end.

The jujube placed on the cargo table is full and uniform in size. It is understood that in the past, after winter jujube arrived in the store, it was necessary to manually call the post. However, it is now mechanized to screely screen, classify, and label it directly in the origin, and send it directly to the store, which not only eliminates the labor time and energy of the store, reducing customer waiting time, and increasingly "refined" in fresh standardization. Therefore, now customers enter the store, and the fresh products they see, size, weight, appearance, etc. are also increasingly "standardized".

As soon as Dali Dongzao was listed, it became the "net red" in the fruit area, attracting many citizens to come to choose carefully. Aunt Liu, who was full of a big bag, told reporters that I bought it a few times before. The family liked to eat it.

As of now, RT -Mart has sold 256 tons of Dali Dongzao, and the sales volume is still ongoing. Citizens who like crispy and sweet winter jujube may wish to visit it!

Text/Picture: Dou Yuqi

Edit: Wu Baixin

*Reprinted, please indicate the official WeChat from Shanghai Yangpu

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