"Spicy Guli" makes Xinjiang taste conveniently selling well in the world

Global reporter

"Sichuan girl is a 'spicy girl', and Xinjiang girls are‘ spicy Gu Li ’.” Speaking of the source of his own brand, Yulu Sufi Aili, Executive Director of Xinjiang Spicy Guoli Food Technology Co., Ltd., made such analogy.

Five years ago, Yu Sufu founded the "Spicy Guli" brand. According to the secret recipes of the base material research on the hot pot restaurant for many years, he developed and produced convenient food. Today, this brand's self -heating hot pot, rice noodles, beef noodles, beef grabbing and other products are moving towards the national market, making more consumers more conveniently ate Xinjiang's rich flavors, and some are exported to Europe, Central Asia, etc. nation.

Xinjiang Hotzi Guli Food Technology Co., Ltd. shows produced self -heating hot pot and beef noodles. (Data Map) Reporter Yu Jiangyan Photo

On July 20th, the reporter saw in the workshop of Xinjiang Spicy Zi Guli Food Technology Co., Ltd., which is located in Chuangbozhi Valley Industrial Park, Xinjiang Chuangbozhi Valley Industrial Park, that several workers put rice noodles, vegetable bags, soup bags, convenient chopsticks, etc. sealed package. The company's product testing person in charge Kazakh Ah Bu, said that these batch of rice noodles are convenient for food and will supply other provinces in China.

Twelve years ago, Yu Sufu opened a hot pot restaurant called "Black Chicken String" in Hengchang Oujing Mingyuan District, Tianshan District, Urumqi. All the raw materials were purchased from high -quality ingredients from all over Xinjiang. The taste of Xinjiang people is welcomed by customers. When the business is good, the hotpot restaurant has a profit of 1 million yuan a year.

In 2018, Yu Sufu realized that some people who love to eat hot pot could not enjoy food in the store because of their busy work or life. At that time, the hot pot was just pushed into the market and became popular. He gave birth to the idea of ​​producing from the hot pot, and immediately acted. He quickly found foundries in Chongqing. Hot pot.

When designing a brand, Yu Sufu thought of his wife who loved hot pot. He thought that Sichuan girls who love to eat hot pot are called "hot girls", and they call the wife who also love to eat hot pot as "Spicy Guli" and use it to product trademarks.

As soon as the "Spicy Guli" brand's self -heated hot pot, it ushered in a big test. Yu Sufu took the product to participate in the eighth Urumqi International Food and Catering Expo, and was suddenly popular in the market. During the exhibition, 300,000 orders were received. This made Yu Sufu's confidence doubled and put in various types of advertising promotion products. The processing scale of the foundry quickly reached 100,000 yuan per month.

The self -heating hot pot of the "Spicy Guli" brand can successfully win the market. The most important thing is that the secret recipe of the base material with a unique taste in his hands. Inspired by this, Yu Sufu decided to develop other Xinjiang flavors for the convenience of food to push to the domestic market.

In 2019, the company purchased beef and mutton, boiled beef and mutton grabbing soup bag, and developed beef and mutton grabbing for easy food. As long as consumers pour the soup bag into the well -selected Northeast rice and make it through self -heating, they can eat Xinjiang taste beef and mutton in ten minutes. This product has been successful in the domestic market. Since then, Yu Sufu has developed more than 20 kinds of convenient foods: self -heating, brewing and drying, all of which have been developed by the market.

After the Spring Festival this year, Xinjiang Hotzi Guli Food Technology Co., Ltd. invested 8 million yuan in production lines for the construction of Chuangbozhi Valley Industrial Park in Xinjiang, and the company shifted from foundry production to independent production.

Today, the company has agents in Beijing, Tianjin, Shanghai, Zhejiang, Inner Mongolia and other places, and there are shops on e -commerce platforms such as Jingdong, Taobao, and Douyin, and consumers are all over the place.

"Some of our convenience foods have gone abroad, such as catching rice in the Central Asian market, beef noodles in Germany and the Netherlands are very popular. We will further increase the development of the international market and let the 'spicy Gu Li' brand Easy to sell well in the world. "Yu Sufu said.

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