Women resigned last year's salary of 300,000 jobs to make live broadcasts.

Jimu Journalist Liu Yan

"Babies, pay attention to, more than a hundred waves, great benefits!" On the morning of June 17, in the live broadcast room of Princess Light luxury women's clothing in the North Hankou City, the anchor Kim Lili kindly interacted with the fans while showing it. Explain women's clothing. Just the day before, her live broadcast sales reached more than 1.4 million yuan.

No one would think that Jin Lili, who had achieved such a performance, was only over half a year after e -commerce anchors. Prior to October last year, she was also engaged in foreign trade in Yiwu, Zhejiang, with an annual income of 300,000 yuan. But because she fancy the live broadcast of the live broadcast, she resigned with her husband and wanted to seize this opportunity. "My husband has the cost performance and competitiveness of the inventory resources of Hubei clothing. We have come to Wuhan without any resources, connections and live broadcast experience, and enter the live broadcast industry from scratch." Looking back at the scene that just arrived in Wuhan, Kim Lili still felt incredible.

Kim Lili is broadcasting live

Fortunately, in the north of Hankou, Jin Lili met a group of enthusiastic friends. Not only did the clothing suppliers provide free live venues, send goods, but also the anchor peers instructed her to do live broadcast experience, allowing her to observe and learn on the spot, but also supported by the market side. "At the beginning, there were only dozens of people in the live broadcast room, and it was difficult to sell it. The peers encouraged her and continued to broadcast. Even if only 5,000 yuan was sold in the live broadcast a day, it was worth insisting!" Jin Lili said, she insisted on broadcasting for two or three months , Sales gradually increase. This brings her a bigger live broadcast. She broadcasts two games from morning to night and has a length of more than 12 hours. At present, the average sales of the live broadcasts reached about 160,000 yuan, and the number of fans exceeded 140,000.

"It's not a live broadcast every day or looking for goods." Kim Lili told reporters that her live broadcast traffic has been very large recently and requires a lot of goods to catch traffic. Although there are thousands of women's clothing in the store, the most lacking of her is the goods. Because the online live broadcast is facing the country, the cost -effective and high -quality Han style clothing occupies half of her sales room for sales, but fans do not only buy Hanpai clothing, but also find more sources to match the needs of fans.

In recent days of live broadcast, Kim Lili has set a new record with sales, with an average daily sales of more than 1 million yuan. After the news came out, they touched many clothing merchants on Hanzheng Street, and they also came to inspect. Mr. Han, a Hanpai clothing wholesale merchant, told reporters that in the past two years, there are no customers in the market. The clothing produced cannot be sold, and there are many backlog inventory. Seeing that the live broadcast is now hot, I want to recommend the goods to the anchor. Help Hanpai clothing all over the country in the live broadcast.

Jingtian Yishang, a Hanpai supply chain company located in Hankou North Brand Clothing City, originally mainly relied on physical wholesale and franchise store sales. In the past two years, it has begun to expand online channels. In the case, online sales account for 30%. "Sometimes the sales of online day can be worth the next month." Jiang Zhengxing, general manager of Jingtian Yishang, revealed.

Costume supply chain enterprise, ask Kinsoli

Hankou North Net Red Live Live Incubation Base, this year has held 9 consecutive training. Training courses include short video, anchor knowledge and live broadcast operations. "More than 200 people who have participated in the training are basically physical merchants. After returning, most people have a successful live broadcast effect." Internet celebrity mentor Fu Gongchao introduced that Hankou North physical store owner has strong execution, can endure hardships, and has himself to have himself. The supply of supply is familiar with the clothing industry. After training, you can quickly start broadcasting. The store has not been able to do it from before. He can't be busy now. The live broadcast has played a good role.

The reporter learned that since Hankou North has focused on the live broadcast track, three major shows are currently constructed: a live broadcast base, two major live broadcast platforms, and three show fields. Clothing show, fashion show, life show, the main hit Chinese clothing, shoes, bags, cosmetics and toys, it has become a live broadcast of concentrated land, highland and policy environment depression. Create a live broadcast ecology, introduce the supply chain live broadcast merchants, introduce MCN institutional service providers, and live service chains, such as training, equipment and other related institutions, to create live broadcast ecology such as logistics, warehousing, settlement, life, and display. Introduce anchor resources, cultivate anchors, transform merchants as anchors, and support the creation of head anchor matrix.

As of now, Hankou North Douyin E -commerce Live Base and Kuaishou and other bases have signed a contract with 810 merchants.

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