Strict control and control services to stabilize the tourism market to resume the momentum
Author:China Tourism News Time:2022.08.18
Persist in the people's hearts, keep good, keep responsibility, do a good job of macro -planning, and make the economic and social operations continue to be stable and stable.
Recently, some domestic tourism destination epidemic has been repeated. Hainan, Tibet, Xinjiang and other popular tourist destinations have implemented temporary or regional static management, which once caused a large number of tourists to stay, giving the continuous tourism consumption expectations and industry recovery. Essence So, how to view travel consumption under the prevention and control of normalization epidemic? How to stabilize tourist destinations and tourists expectations? How can the public opinion atmosphere and market supervision tone be clear, can we keep the rise of tourism consumption? These issues need to be clarified urgently. In this regard, the author put forward the following suggestions:
The first is to consolidate the foundation, actively respond, and deal with an emergency in an orderly, coordinated, and efficient disposal. In the context of high -efficiency overall preparations and economic and social development, it is especially important to promote the rapid recovery of the tourism market. Tourist cities are looking forward to the arrival of tourists and enhance their popularity, and at the same time, they have to face the contradiction between the risk of personnel flow and the risk of epidemic. Facing the repeated epidemic, the tourist destination should be removed from psychological burdens, making "bad plans" and "good preparation", continuously consolidating the foundation of the epidemic prevention and control work, making emergency plans, and improving it in the aspects of resettlement tourists and materials reserves. The response ability and level form a strong command and execution system. When the epidemic occurs, it can be managed in a timely and timely and comprehensive treatment to achieve "strict prevention and control" and "warm service".
In fact, in the face of the epidemic counterattack, related tourist destinations have adopted active and effective disposal measures to accumulate experience for other cities. For example, in terms of epidemic prevention and control, Sanya adheres to fast ways to ensure that the epidemic disposal of the epidemic disposal is "Japan, Qing Rigen". At the same time, set up special services and work classes, formulate specific implementation plans for "point -to -point" tourists to return to transfer, and specialize in the demands of tourists, properly do various services, and take various measures to ensure that tourists live. Some cities in the sources of customers are also actively joined. For example, Nanjing specializes in the establishment of a special class for tourists who stay in Nanjing, Hainan, to return to Ning. Other cities learn from.
Of course, for tens of thousands of detention tourists, the tourist destinations must be done without any details, so that it is not easy for everyone to be satisfied. Tourists, media and the public must have an inclusive attitude. Traveling out is a personal right, and in the case of increasingly standardized epidemic prevention measures in various places, as long as the tourists abide by the relevant requirements, they cannot talk about "chaos" for the local area. As a member of the economic life, only individual flow can form social activities, economy can operate, and society can be stable. Regardless of individual or society, on the premise of not violating the policies of the epidemic prevention and control, normal tourism behavior is a good thing for the country and the people. Under the normalization of the epidemic prevention and control, the "argument" that will be completely separated from the epidemic prevention and control from other economic and social activities can no longer stand up and should no longer have a market.
The second is to stabilize expectations, tolerate rationality, and avoid restarted tourism consumption in a large area of "flame". In recent years, the tourism industry has been troubled by the epidemic. In the summer of this year, the tourism market was expected to resume the drought as long as Ganlin. It was not easy, which not only reflected the demands of the public, the expectations of the people, but also boosted the confidence of the industry and the foundation of the industry. Therefore, the tourism color changes cannot be talked about because of an epidemic situation. For the epidemic in tourist cities, people must be tolerant. It must be clear that the virus is our only enemy, and individuals are always victims in front of the epidemic. For tourists and tourist cities with difficult situations, they need to fight their spirit and boost confidence. For every participant in tourism activities, we must give concern and understanding, help our hearts and watches, and form a "public opinion" that promotes unity and emphasize tolerance to recover for tourism and help the overall situation.
It is necessary to resolutely implement the decision -making and deployment of the Party Central Committee. In the difficult choice, insist on the people's hearts, take good degrees, keep responsibilities, do a good job of macro -planning, let the economic and social operations continue to be stable and stable, and the trend "does not turn", and the trend of tourism consumption will "not look up". It is not possible to think of individual regions and sporadic epidemics as loosening in the tourism industry. We must seek truth from facts, objectively and rational, and ensure that tourists are at ease, tourists are assured, and social order is smooth and better.
The third is to accelerate the innovation of formats, transform and upgrade, and improve the model of tourism consumption. Since the occurrence of the epidemic, the tourism industry has been severely frustrated, but market demand will not disappear, and it will even become more vigorous. The "small peak" that appears in the summer vacation this summer has once again confirmed this judgment. Under the prevention and control of the normalization epidemic, tourism demand has shown new features such as fragmented and personalized, and its consumption form, consumption scenarios and consumption time have also changed. How to stabilize tourism consumption is good at the momentum, grasp the trend of tourism consumption, and create a new economic growth point is a topic that government departments and the industry need to face up.
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