Behind Children's "Quality Gate" storm: Administrative penalt

Future Network, Beijing, August 18th (Reporter Ling Meng) The GEM has been listed for a long time. The mother and baby retail brand children Wang Children's Products Co., Ltd. (hereinafter referred to as "Children King") frequently encountered "growing troubles".

In the future, reporters from the Shanghai Market Supervision and Administration Bureau learned that recently, Shanghai Philharmonic Children Wang Industrial Co., Ltd. Nianjiabang Road Store because production and sales do not meet the national standards of human health and personal and property safety. He was punished for more than 1,500 yuan.

As early as 2015, the "first stock of Chinese infant retail stocks" was listed on the New Third Board. In order to further expand its influence, the child king moved to the GEM in 2021. However, for many years, the children king frequently fell into the vortex of product quality problems, and administrative penalties continued. Its prospectus shows that in the years from 2018 to 2020, there are more than dozens of administrative penalties received by the children and their subsidiaries, and the "quality door" issue is to be solved.

Sales unqualified toys, and the child prince's company was fined for a shop

"One stop meets the needs of children aged 0 to 14 years old and quasi -mothers." The homepage of the children's official website has such a short and intimate propaganda. However, as a well -known mother and baby retail brand, the child king has attracted much attention recently due to product quality problems.

Picture source: official website of Shanghai Market Supervision and Administration Bureau

According to the official website of the Shanghai Market Supervision and Administration Bureau, Shanghai Aile Children Wang Industrial Co., Ltd. Nianjiabang Road Store was punished by administrative punishment because production and sales do not meet the protection of human health and personal and property safety. The dates of the penalty decision are August 7.

According to the administrative penalty decision, the parties Shanghai Philharmonic Children Wang Industrial Co., Ltd. Nianjiabang Road Store is located in Zhoupu Store, the child and baby supplies store of the "Children" Maternal and Child Products Store at Zhoupu Wanda Plaza, 518, Nianjiabang Road, Zhoupu Town. On September 10, 2021 and October 28, 2021, the parties allocated 5 children's toys for "Xuanli Genuine Plants War Zombies" (product barcode 6970389069025) from the headquarters, which were used for sales in the store. On October 11, 2021, the Shanghai Pudong New Area Market Supervision and Administration Bureau commissioned the National Toy Quality Inspection and Testing Center to sample inspection of the above toys sold by the parties. The project does not comply with relevant regulations and is judged as unqualified quality.

The Market Supervision and Administration Bureau of Shanghai Pudong New Area stated that it has been found that the parties have sold a total of 3 unqualified products, and 2 inventory has been removed from the shelves to stop selling. The illegal income is 107.42 yuan and the value of the goods value is 895 yuan.

According to this, the Market Supervision and Administration Bureau of Shanghai Pudong New District believes that the above -mentioned behavior of the parties violates the "Quality Law of the People's Republic of China" and the "Quality Law of the People's Republic of China" and other relevant regulations. The Jiawang Road Store confiscated illegal products and had a penalty of more than 1,500 yuan.

Tianyancha shows that Shanghai Philharmonic Wang Industrial Co., Ltd. Nianjiabang Road Store is affiliated with Shanghai Jiale Children Wang Industrial Co., Ltd. (hereinafter referred to as "Shanghai Jiale"). The company was established in August 2012. The legal representative is Shen Hui , Registered capital is 80 million yuan, and the child king holds 100%of its major shareholders.

In addition, according to Tianyancha, Shanghai Jiale's own risks and peripheral risks are 30 and 531, respectively. In August 2017, Shanghai Jiale was forced to execute more than 549,000 yuan for failure to perform legal obligations on time.

The "Quality Gate" incident frequently occur, and the five major suppliers have been fined many times

Public information shows that the child Wang was established in 2009. It is an innovative parent-child family service platform that is driven by data-driven and based on user relations. Growth and social interactive services.

In 2015, the child king was listed on the New Third Board, and was lit. By 2018, the child's Wang was delisted from the New Third Board, opened a new journey of IPO, and moved to the GEM in 2021, listed on the Shenzhen Stock Exchange.

Picture source: Children's official website

According to the official website of the children, as of now, the number of stores across the country has exceeded 400, and members of members of the parent -child family exceed 40 million, covering 17 provinces, 3 municipalities, and 170+cities across the country.

Even if the scale is so huge, it is difficult for the king of the child to get rid of the fact that the quality of the product is frequent. The prospectus submitted in September 2021 shows that from 2018 to 2020, the company, branches, and subsidiaries received a total of 50 administrative penalties, and the punishment was as many as 28 "unqualified products".

However, even if he was repeatedly punished, the quality of the child's product was still difficult to guarantee.

After sorting out the reporter in the future, it was found that in July 2021, the Zhejiang Provincial Market Supervision and Administration Bureau issued a notice saying that the child Wang Yizhou (Zhejiang Ningbo City) Wanda Store sales sold by the Aberberry Platinum Younemei Formula Milk Powder 0-6 June The paragraphs of Chanlan do not comply with national standards for food safety.

In January 2022, the "Provincial Supervision and Substitute Investigation Results of the Quality Supervision and Mass Supervision and Mass Supervision and Mass Supervision and Administration of the Shandong Provincial Market Supervision and Administration Bureau showed that it was sold by Shandong Children Wang Children's Products Co., Ltd. The two batches of static plastic toys/children's crawling pads produced by the company are unqualified. Unqualified projects are "foreseeable reasonable abuse -small parts". In May 2022, the "Notice of the State Supervision of Children's Student Products Products in 2021" released by the State Administration of Market Supervision shows that 7 subsidiaries and stores under the children's king are on the list. Water toys, rifle toys, scientific experimental treasure chests (toys), etc., some products are suspected of counterfeiting, and other products are still unqualified after re -examination.

It is worth noting that as a retail brand of maternal and infants, the children of the children also adopt the business model of the company's associate, and this may also have hidden dangers for their quality punishment.

Picture source: Children's King's Prosuke Book

The child king pointed out in the prospectus that "the joint venture model refers to the supplier to open a counter/shelf in the children's king store and sell the goods to the terminal consumers." The prospectus shows that in 2020, the five major associate suppliers of the child king are the five major associate suppliers of the child. Zhejiang Tongxin Women and Child Product Development Co., Ltd., Shanghai Frog Children's Products Co., Ltd., Hangzhou Rigong Clothing Co., Ltd., Nanjing Baby Frit (Maternal and Baby Products Co., Ltd., Shijiazhuang Wangbert Clothing Co., Ltd., the product categories include foreign trade children's shoes.

However, after inquiries of the reporter in the future, it was found that the above five major associate suppliers of the children's king had been punished by administrative penalties for "mixed in production and sales products" and "impersonating products with unqualified products".

Among them, Zhejiang Tongxin Fu and Child Product Development Co., Ltd., the largest associate supplier, was punished twice in November 2016 and November 2019 for "impersonating qualified products with unqualified products". The third major associate supplier Hangzhou Rigong Clothing Co., Ltd. has as many as 5 administrative penalties, including mixing, adulteration, fake truths, and good charges in products.

In the secondary market, the child king with continuous product quality has also been "voted" by investors. As of the closing of August 17, the child king was 15.35 yuan/share, with a total market value of 16.7 billion yuan, which was over 30%from the 25 billion market value of the market in October last year.

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