The management of false information requires all parties to work together to work together

On February 27, a Chinese who worked and lived in Ukraine distributed the scene when the Russian military parade was distributed on the multi -platform video, and lied as a video of the Russian and Ukraine War.

On April 6, some users uploaded a video, saying that "residents were shaved with epidemic prevention volunteers." Subsequently, the video was suspected of being directed by himself. Subsequently, after the verification, the video was indeed a shooting, and the police had criticized and educated video producers, and the local government had given not briefing and criticism.

On May 14, after a mother beat her daughter (to his eyes black), she released a vibrato, saying that she was beaten by her classmates at school. The school claimed that the news was false and the surveillance was retrieved, and the police involved in the investigation.

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Compared with the spread of traditional cognition such as defamation, Internet storms, and fraud, the "false information" without scientific evidence has also become a major cyber disaster today. It is reported that since this year, Douyin has combined nearly a hundred media and other institutions to handle 3.19 million unreasonable information, and 900,000 contents have been marked.

On August 16th, Douyin held a "open date of unprepared information", and Chen Dandan, the security product manager of Douyin, introduced that the false information is a broader rumor and has not been spread according to it. Essence The platform's false information mainly includes two categories: false professional knowledge and social news. The former audience is mainly middle -aged and elderly groups, while the latter covers a broader age layer.

The reasons for formation are more complicated, including "the out of nothing: self -made fabrication of false information and cause a large amount of communication", "moving flowers and wood: hot spots in major events, imitating the flow of traffic", "Obtaining the eyeball: interpretation of the shooting, which is mistaken to form a hotspot" " Playing stalks, guessing caused fallacy information "," incomplete information transmission: triggers 'brain supplement' '' "and other situations.

At the same time, Chen Dandan said that due to the characteristics of "poor picture quality", "unknown details", "inciting the emotions of others", false information will seriously damage the public's right to know, destroy the healthy and harmonious ecological atmosphere, and also seriously affect the user's trust in the platform. Essence Therefore, the Douyin platform has always been strict, continuously cracking down on non -real information.

Why is it inevitable to govern information? "First of all, unprepared information is easy to cause various social emotions such as anger and panic, and eventually cause damage to the platform. Second, we always emphasize that users' trust is more important than click volume. No matter how much, we will resolutely crack down." Chen Dandan said.

Therefore, in the face of false information, Douyin adopts early warning, analysis, truth testing, tags, rumors, interceptions, and reminding seven step systems and comprehensive governance information. Specifically, for false news, Douyin analyzes the creators and content attributes through user feedback and content analysis, and combines multi -platform information to trace the source and verify authenticity. Once confirmed as false information, it is confirmed as false information. Then quickly rumors and intercept it for further spread. For the temporary cannot be verified and highly doubtful, the online reminder text reminds users.

At the same time, Douyin has also launched the "marking" function, providing marking ability to the creators who interpret the video, so that they actively explain the video of the video to avoid misunderstandings; The props set up have the reminder function to prevent imitation or abuse.

Data show that since 2022, Douyin has launched 9 product functions. The platform's research and judgment and disposal efficiency of unreasonable information has increased by 232%, and the accuracy of traceability accuracy of the first account of non -real information is close to 80%.

As the so -called, making a rumor with a mouth and a rumor running a broken leg. Why can't we cure the dissemination of false information? Li Xiangyu, the manager of Douyin Ecological Products, admits that the platform handles false information and is naturally in the back and passive position. From prevention to governance to interception, it is difficult for the platform to fundamentally control the false information from their own power. In the case of unpretentious information, the platform has problems such as eliminating difficulties, verification, and rumors. At the same time, how to allow users to receive rumors, trust information, and timely intercept communication to prevent fern from fermentation again. Taking "Difficult Rumors" as an example, a female user on the platform posted an engagement video, but was spoofed or even framed him to work in the entertainment club. Although the user posted a clarification video, it was still difficult to calm various rumors.

Li Xiangyu said that Douyin is gradually opening up the ability of traceability, verification, marking, push, and jointly build rumors with all parties, jointly judge the real information clues, verify the content of doubts, and cooperate with the authentic information of authoritative authority.

Jin Yibin, director and professor of the Academic Committee of the School of Journalism and Communication of Tsinghua University, believes that the governance of unreal information requires all parties to work together. Government, institutions, media, and individuals should participate in different roles.

Zheng Ning, director of the Department of Legal Management of the School of Culture and Industry of Communication University of China, believes that it should build a mechanism for participating in governance by government, Internet platforms, industry associations, media, professional institutions, universities, and public. "The Internet platform should give full play to technology and human advantages to effectively fulfill the main responsibility." Zheng Ning said, "The platform for unprecedented management of unprecedented governance is of great significance."

Whether it is strengthening the cooperation mechanism or building a co -governance platform, the network of false information governance is far away, and we wait and see. Bleak

(Source: Shanxi Daily)

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